Starts with one, everything looks updated. Clock points to 2011, "Twelve Five" to us. "Twelve Five" is the Sichuan tourism industry the opportunity to accelerate the development of superposition of both the western development strategy has brought opportunities, or to bring the long-term opportunities to expand domestic demand; both post-disaster reconstruction and development to bring the unique opportunity to revitalize or Central support minority areas and poor areas of special leap-forward development opportunities brought about; whether the formation of a national strategy of tourism historic opportunity, or the construction of integrated transport hub in the formation of the western development opportunities, so all eyes were pooled Sichuan tourism industry.
Beginning of this year, the provincial party leaders made important instructions on the main: Require the province's tourism, a higher starting point should be based on new scientific development and implementation of "second five" tourism development plan to accelerate construction of tourism economy. To actively adapt to the trend of the consumption structure, innovation and development of ideas, improve and develop ideas, foster development advantages; to highlight the characteristics and advantages, insist on tourism and culture, ecology combine the development of tourism and enriching the people insist on income, expanding opening up, combined with efforts to build tourism brand, improve the tourism management and services, accelerating development and promoting tourism development mode, and strive to tourism as a strategic pillar industry in Sichuan and the people more satisfied with the modern service industry.
January 27 provincial tourism, held a teleconference meeting , the principal leaders of the provincial government pointed out that "five-second" period to build the tourism economy of our province to province as the goal, to transform the way the main line of tourism development, efforts to promote tourism industry cluster development, focus on cultivating tourism new trend of marketing and branding efforts to integrate tourism, efforts to promote tourism destination system, speed up construction of tourism economy, into an international well-known, the importance of the domestic first-class tourist destination.
"Eleventh Five-Year" in 5 years, is the Sichuan tourism has made significant achievements and accumulated valuable experience of 5 years.
"Twelve five" 5 years, is the Sichuan tourism seize opportunities, meet challenges and stand on a higher starting point, another miracle of 5 years.
Standing at a new starting line, the province will use 5 years, and strive to basically complete the tourism economy, initially to cultivate tourism in Sichuan new strategic pillar industry of national economy. By then, Sichuan will be the international well-known, important domestic first-class tourist destination. 2015, the province's total tourism revenue reached 4000 billion yuan, equivalent to 12% of the province's GDP over the economic objectives of tourism development.
Directed at: basic build tourism economy
Sailing, Sichuan tourism "second five" objectives are clear. Lateral to the level higher than the national average growth tourism, higher than the growth rate of gdp in Sichuan Province, higher than the level of the province's overall development of tertiary industry growth rate, show the image of the window in Sichuan, to promote the vitality of industrial linkage industries, increase employment Min enriching the people's livelihood industry, heritage of traditional culture, civilization, industry, environment-friendly demonstration industry, the basic goal of completion of tourism economy. Vertical, through economic goals, social goals and objectives of the completion of the industry, initially to cultivate tourism in our province a new strategic pillar industry of national economy, into an international well-known, important domestic first-class tourist destination.
Economic goals - By 2012, total tourism income in 2009, a net increase of 100 billion yuan on the basis, reaching 250 billion yuan; to 2015, total tourism income of the province and strive to over 350 billion yuan, an annual growth rate of about 16% ; the province's total tourism revenue accounted for more than 12% share of gdp. Further expand the tourism market, the number of domestic tourists reached 370 million passengers, an average annual increase of 12%; tourist arrivals reached 300 million, an average annual increase of 24%.
Social objectives - to promote tourism into employment, an important channel for re-employment, tourism directly employed by 2015 the number reached 100 million, boosting social employment of about 450 million people, make good use of traditional culture, to develop tourism, performing arts, making travel industry promotes the development of cultural industries in Sichuan and the important carrier of spiritual civilization.
Industry goals - try to "second five" at the end, the province's tourism industry to achieve "ten hundred million" target, that is, to achieve national-level scenic spots 5a 10; foster tourism 10 years of operating income over 500 million yuan, asset 10 billion or more major tourism enterprise groups, over 50 billion annual tourism business income of tourism enterprises have little giant.
Strategic priorities: promoting the tourism industry advancement, to achieve high-end tourism products
Sichuan tourism industry on how the "second Five-Year" leaps and bounds during the period, to achieve more good results? The next 5 years, Sichuan tourism will focus on the overall and long-term, promoting the tourism industry advancement, to achieve high-end tourism products.
Changes in mode of development, promote tourism industry cluster development. Adhere to the expansion and improvement in efficiency of both the number of the content type development path, the development of industrial clusters as an important starting point, in accordance with the "leading enterprises to lead, support key projects, promote specialization cluster" approach to speed up tourism development pattern, and efforts to strengthen the province the core competitiveness of the tourism industry.
Promote industrial integration, focus on cultivating tourism new format. According to the changing needs of domestic and international tourism market and the province's tourism resources and geographical advantages, "Twelfth Five-Year" period, the province will accelerate tourism and culture, agriculture, industry, technology, sports, convention and other related industries and industry fully integrated; actively develop new tourism products local features to meet the needs of tourists diversified multi-level and further promote the tourism industry functions and play the comprehensive advantages.
Integrate tourism brand, enhance the competitiveness of the tourism market. Further strengthen the "World Sichuan, home of giant pandas," the overall brand image, build domestic and international portfolio diversification of market segments, brand image, and constantly enhance the appeal of the market, and create a new travel pattern of combination of brand marketing.
Co-ordinate the implementation of tourist routes, and promote tourism destination system. Closely based on our province, "second Five-Year" period of rapid transit system construction, adhere to the overall development of tourist routes, the main hub center in Chengdu, Sichuan access to the main line out to the regional sub-hub node cities as the support, innovative Sichuan tourism destination building system.
Focus on:
Sichuan tourism "five-second" leap-forward development of the ten paths
To build the tourism economy as the goal, to transform the way of tourism development the main line, the next 5 years, the province will focus on building an integrated transport hub in Western accelerate the development of tourism; great features to create brand; to develop new format; focus on the layout of co-ordination.
★ top ten tourist areas to promote the construction of the development of tourism industry cluster
"Twelve Five" period, the province will accelerate the shift in approach tourism, enhance the tourism industry, optimize the level of development to achieve great tourist resort city of Chengdu, a large international leisure tourist area of Emei, Jiuzhaigou Scenic Zone and other major tourist areas in the top ten building.
★ pay close attention to major tourism projects, enhance the tourism appeal of the core
"Twelve Five" period, the Sichuan tourism will focus on promoting the leisure and tourism projects JH, Emei international leisure and tourism resort projects, Longmen Mountain Resort Project International, 14 major tourism projects.
★ fostering the growth of enterprises subject to enhance the competitiveness of tourism enterprises
"Twelve Five" period, establishing training "carrier class" mechanisms of the green channel of tourism enterprises, the implementation of the "Little Giant support program."
★ innovative tourism formats, build diversified product system
"Twelve Five" period, the province will continue to promote tourism to the change in leisure travel, travel by the realization of the tourism-based tourism and leisure sports to the multi-level, diversified product system changes.
★ Strengthen tourism brand image, create a new pattern of promotion and advertisement
"Twelve Five" period, the Sichuan tourism publicity and promotion will adhere to the domestic tourism as the main body as the main inbound to outbound tourism to complement and strengthen "the world of Sichuan, home of giant pandas," the tourism overall brand image.
★ information technology to enhance tourism, improve the tourism public service system
"Twelve Five" period, the province will accelerate the construction of a "1 (Province) +21 (city state) +181 (counties) + n (enterprises)" Grade one, with the international and domestic leading Western first comprehensive application platform for tourist information.
★ accelerate the standardization of tourism to enhance the quality of tourism services
"Twelve Five" period, the province will accelerate the construction of tourist information service system of public progress, and strive to build the western highland tourist information, and strive to successfully create the country's first provincial tourism standardization sample.
★ expand opening up and communication, and promote further development of regional tourism cooperation
"Twelve Five" period, the province will promote regional co-ordination line, build barrier-free tourism cooperation mechanism. At home and abroad to create a number of high-quality tourist product as the carrier routes, and promote economic district, Sichuan, Guizhou and Chongqing, Sichuan and Shaanxi and Gansu and other inter-regional collaboration.
★ strengthen tourism personnel, and enhance tourism soft power
"Twelve Five" period, the province will be the construction of "education and training of tourism personnel in Western base" as an opportunity to build multi-level education and training system.
★ support the "three areas" and the earthquake-stricken area of tourism development, inclusive growth of tourism
Government policy support to strengthen and increase efforts to support poverty-stricken areas of our province, and actively guide the fostering the growth of tourism, increase the province ethnic minority areas, old revolutionary base areas and poor areas of support, and strengthen team building earthquake-stricken areas to support efforts to achieve harmonious development. Source: Sichuan Daily
