In development and promote change, and development in the changing
"The seriously sum up the experience to the world of Sichuan, which is our contribution to global." National Tourism Administration Shao Qiwei, the tourism "Sichuan Experience" highly.
With the "v" shaped to describe the Sichuan tourism "Eleventh Five-Year" period of the road traveled very appropriate. These 5 years, the province's tourism industry has experienced unprecedented difficulties and challenges, not only achieved remarkable results, a higher starting point on the new station, and gained support for "second five" valuable experience greater development.
Deepen the government-led, and create a development environment; closely Center, follow the law; demand-driven, enhanced services; center of gravity, to guide development; response to the crisis, active innovation; "Eleventh Five-Year" period, the provincial government's strong Under the leadership of concern and support of the National Tourism Bureau, Sichuan tourism industry around the "two speed up", the "Five", innovative tourism recovery post-disaster reconstruction mode, out of a "government-led, corporate body, the market operation" feature development, the province's tourism economy has shown good momentum of development, completed a year ahead of "Eleventh Five-Year Plan" of the various economic indicators.
Completed a year ahead of target
Sichuan tourism "Eleventh Five-Year" brilliant writing
In 2007, 121.7 billion yuan, which is a landmark year and gratifying number of the first break-billion dollar tourism in our province. However, in 2008, in Wenchuan earthquake and the double impact of the international financial crisis, the Sichuan tourism experienced a massive drop in tourism revenues low. Through restoration of confidence to revive, a strong rebound in 2009, the province's total tourism revenue reached 147.248 billion yuan, a year ahead of completion of the "Eleventh Five-Year Plan" identified "the province's total tourism income in 2010 more than 140 billion yuan" objectives and tasks.
"Eleventh Five-Year" period, the overall strength of the tourism industry in our province significantly enhanced. Total tourism revenue growth, annual growth rate of domestic tourism trips, the contribution rate of the national tourism revenue for many years higher than the national average rate of increase. According to statistics, the province's total tourism income of the average annual increase of 34.8%, higher than the national 23.6 percent. The province's total tourism income, the total number of tourists rank first in the western region in 2007, total tourism income in the western region took the lead 突破千亿元 mark, reaching 121.7 billion yuan, becoming the eighth 突破千亿元 provinces.
Tourism system has improved constantly. "Eleventh Five-Year" in 5 years, the province overall planning and implementation of tourist routes, and further optimize the layout of the province's tourism development, initially established to tourist attractions - tourist town - Travel Channel as a support system for the new tourist destination. Chengdu became the first of three "Best Tourist City", one of the first Asian member of the world's best tourism destination network, and was awarded the UNESCO's "gourmet capital" title; the province's new "China Excellent Tourism City "7, the new number of the country ranked second. Over the past 5 years, diversified development of Tourism Products in the province. Five major tourist areas around the old and new construction of five major tourist areas, the initial formation of the province of eco-tourism, red tourism, rural tourism, MICE tourism, sports tourism, health tourism and self-drive tourism and other forms of tourism product system. At the same time, the "Eleventh Five-Year" period, to enhance the elements of the tourism industry in our province. Currently, the province has 533 star-rated hotels, including five-star 16; travel 689, large tourist shopping, dining and entertainment services company more than 1000; air, road, rail, waterways and other transportation projects to achieve significant growth investments; Jiuzhaigou Zhangzha Town and other 40 tourism cities and towns with remarkable results; Tourism enterprise development environment has been further optimized, the basic form of "food, housing, transportation, travel, shopping and entertainment" and other elements as the main body, culture, information, services, environment such as the support, with a certain scale and level elements of the tourism industry system.
Over the past 5 years, tourism will feature more prominent. "Eleventh Five-Year" period, the province and promote tourism to play a function of the engine, and promote the culture, commerce, transportation, sports, communication, information, logistics and other service industry, for industry, agriculture provides a new market space. Especially in promoting employment and rural incomes, less developed areas to promote accelerated economic development achieved remarkable success. Brigade units involved in the province in 2010 (not including tourism education institutions) reached 10996, number of employees directly to 45.7852 million, 1.55 million people along the related employment. By developing rural tourism, which greatly promoted the transformation of local farmers and local employment, increase farmers income-generating channels to promote the new rural construction.
From "Still Beautiful" to "more beautiful"
Travel made significant accomplishments post-disaster reconstruction
"Eleventh Five-Year" period of Sichuan tourism industry very unusual, very unusual for 5 years. Wenchuan earthquake in the face of natural disasters and the double impact of the international financial crisis, Sichuan tourism industry, rapid recovery and achieved a breakthrough.
"5.12" Wenchuan earthquake, successfully completed the province's tourism industry hardest hit in the history of China's tourism, the largest number of the most widely distributed, life and death the most difficult major rescue thousands of tourists. Immediately, the tourism industry identified as post-disaster restoration and reconstruction of the leading industry and competitive industries, the province developed a post-disaster reconstruction planning, timely introduction of tourism promotion policy, restore tourist confidence in the widely publicized, well-planned "price depression" gathered popularity, adjust the marketing focus on the launch "thousands Zijia line" and improve the emergency rescue system to strengthen crisis management, rapidly "five actions" full implementation "to revive tourism projects."
Confidence boost, attracting large and cited strong line co-ordination, promotion and quality of rural tourism strong brigade - the industry who put the "five actions" summed up the history of tourism development in our province the most difficult context of an effective measure, as a starting point, Sichuan tourism explore effective way to revive after the disaster.
Nongjiale province after the earthquake recovery and reconstruction is not only pay more attention to the upgrading. Last year, the province in some of the basic conditions, and develop the potential of the city suburbs, to explore and support the building of the provincial tourist resort village, for in Chengdu, Meishan, Suining and other cities around the construction of 1-2 villages leisure tourism area.
For the development of tourism in the disaster areas to embark on sustainable development, tourism in the entire disaster recovery and reconstruction process also led the local Qunzhong explore new industry model, changes in the individual prior to the original business model, to assist the local integration of resources and take the intensive operation of the roads so that more standardized disaster tourism development, more features, more vitality. The new look is great Sichuan earthquake relief spirit of miracles, it has become the new hot spot of concern to domestic and overseas tourists, Sichuan tourism is from the "still beautiful" to "more beautiful" disaster tourism is gradually becoming the Sichuan tourism development of new growth pole.
In development and promote change, and development in the changing
The core competitiveness of our tourism
"Eleventh Five-Year" in 5 years, Sichuan tourism into the quality and quantity of both, the development of both the connotation and extension of the new period, give prominence to tourism infrastructure, tourism product diversification and tourism, such as soft power, "the three major tasks", Sichuan tourism industry in promoting the development of changes in the changing and development, and improve core competitiveness.
In 2010, but also an extraordinary year. The province's tourism industry to overcome the flash floods, debris flows and other unfavorable factors, tourism economy has maintained fast development momentum, domestic tourism, inbound tourism, outbound tourism market, the three-round growth. Provincial leaders led his unit through the main "Tianfu Sichuan and Taiwan-line" platform, carry out the "Rover Sichuan" tourism campaign caravan, set off the Sichuan tourism in Taiwan, a new upsurge in propaganda, to obtain maximum effect and results in recent years. Visit the World Tourism Organization, in Greece, Spain in Sichuan tourism promotion, the organization went to Vietnam, and five outside the main source of strong sales promotion, and the Vietnam National Tourism Administration signed the "Tourism Cooperation Kawagoe ten" immigrants in our province in 2010 ... ... Travel times increase in domestic travel after the earthquake, the first ultra.
Data is the best proof. In 2010, the province's total 188.609 billion yuan of tourism revenue, an increase of 28.1%, exceeding the annual targets and tasks assigned by the provincial government. Inbound tourism revenue, tourist arrivals, domestic tourism income, domestic tourists, and other four indicators of growth were maintained at 20%, respectively, 21.5%, 26.5%, 28.2% and 23.8%.
January 27, 2011, the province's tourism, television and telephone conference was held. Prior to this, provincial tourism, the main leaders of the province made important instructions, fully affirmed the province tourism "during" achievements. He instructed that, in recent years, the province's tourism system to overcome the earthquake disaster and the international financial crisis severely affected the effective implementation of the "Tourism Revitalization Project", the tourism industry quickly recovered to the level before the earthquake, the province's total tourism income onto new level for the province to promote the "two speed up" to make a positive contribution. Source: Sichuan Daily
