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Sichuan Tourism Strategy



After the tour price Lantern big "diving" travel play the cheap card promotion

Published: February 20, 2011

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Yesterday, reporter learned from the major travel agencies in Foshan, the Lantern Festival the lines after the general price diving tourism, a decline of more than the highest price the line 六成, outbound travel, the average reduction of about four percent or so, while over half of domestic travel fell. Price to attract the elderly and the peak load shifting some trips leave office workers.

The crowded Hainan Island. Chinese New Year period, Hainan Island, travel prices sharply higher as usual, but after the Lantern Festival, a decrease of over half offer.


General decline in domestic travel into the Super Five

"Malaysia, Australia, Dubai, the most obvious decline in outbound tourism, with an average decline of nearly 40%." Back home the person in charge said. It is understood that after the Lantern Festival the scope of tourism prices down almost across all market segments. Among them, Malaysia, Australia, China Taiwan , Maldives, Dubai, the most obvious decline in outbound tourism, with an average decline of nearly 40%, such as the Spring Festival price of 7599 yuan during the period of the "Penang Langkawi leisurely 5 days", if the February starting late, the price is only 3299 yuan, a decline of more than 56%; the Chinese New Year prices for 21989 yuan during the "Bright colorful Great Barrier Reef of Australia 8 days", starting in March the price of just 13389 yuan, a decline of more than 39%.

Compared to overseas travel, domestic travel fell more pronounced. Foshan travel from the South Lake Press has learned that the current line of East China 5-6 days before the holiday has also been restored to 1300 yuan; Beijing line back down to less than 2000 yuan; Hainan, the largest decline line, a decline even more than the六成. It is understood that Hainan Tour Chinese New Year during the general offer of 3000 yuan or more, and now travel just over 1500 yuan 4. Of course, these hot lines in the domestic price at the same time, the accommodation standards have also been reduced, generally from the Spring Festival during the four-star, five-star standard down to 3 star or budget hotel.

Play the cheap card promotional tour

Back home, General Manager Marketing temperature before the analysis is that the air tickets , hotel costs, constitutes an important factor in the cost of the tour price. Chinese New Year Golden Week, these tourist reception became quite adequate supply of resources, by the impact of supply and demand, prices also declined substantially.

"Every year the Spring Festival Golden Week, after the traditional low season. so is a popular time to travel the elderly. With the continuous implementation of the system of annual leave, more and more workers choose to take annual leave after the Golden Week, the peak shifting travel. now 40 years of age the young consumer group, accounting for 4 percent of total visitors. "Wen said before.

Travel down the same general price, Foshan travel agencies have special discount cards played Showmanship.

Such as the South China Sea, China Travel for the upcoming "Women's Day," launched a number of day trip special lines, such as Zhongshan Hot Spring Julongwan only 58 yuan a day; new session tour Wo bird flower, Guangzhou-Zhuhai light rail to experience high speed just a day 78 yuan and so on. Foshan International Travel Group launched high-speed rail package list, visit the Phoenix, a four-star group Zhangjiajie 4 days, tour 1299 yuan. Source: Nanfang Daily

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