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Sichuan Tourism Strategy



Langzhong Tourism and the "most attractive"

Published: May 20, 2011

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Upon completion of the "China the most attractive tourist cities in the western" interim goal, also the new and higher goals sprint -

Every morning, the ancient city of Langzhong related by the central television programs, visitors to the Octagon invitation - "I'm waiting for you in Langzhong!"

Sincere invitation has been enthusiastic response: Since 2006, the city received travel times, ticket sales, revenues from tourism every year more than 30% annually. Up to now, tourism revenue reached 10 billion yuan this year, predicted that the annual revenues from tourism is expected to exceed 2 billion yuan. Last year, the city's revenues from tourism accounted for the proportion of local GDP reached 21.4%. Tourism has become a veritable pillar industries Langzhong.

Upon completion of the "China the most attractive tourist cities in the western" interim goal, Langzhong "Twelfth Five-Year" plan also proposed: take Langzhong fight the Chinese the most attractive leisure and tourist city.

Travel Travel Way to go eat dinner

May 17, Langzhong three cultural industry park, a tourist bus cars filed into the room where visitors can see not only the traditional vinegar production process state Lang's show, you can see the whole process of Zhang Fei beef production; in Lang vinegar and Zhang Fei beef state coffers before a full row of trucks, to deliver products to all over the country; in the showroom, visitors enjoy shopping. "Just the product showroom, the annual sales income of tens of millions of yuan." Zhang Wen-ping, Chairman of beef, said, "Last year's sales revenue reached 1.6 billion yuan, more than two hundred million yuan this year." And a few years ago Zhang Fei beef sales throughout the year has less than 80 million.

What propelled the development of enterprises "rocket speed"?

"Walking tour Road, eating food tourism." Wen-ping reply.

Development of tourism, there is a unique resource endowments Langzhong. One of the four ancient city Langzhong, with 2 square kilometers, the only "pattern of Tang and Song dynasties, the Ming and Qing style," and well-preserved ancient city. There Zhangfei Langzhong, Wing Temple, nearly 20 national, provincial cultural protection units, more than 200 natural and cultural landscape. And 5 years ago, Langzhong Nanchong City in the economic development of the next highest level of 500 million yuan in taxes, there are only a Boryeong vinegar. Tourism infrastructure is poor, less investment, or even to split the ancient city build a new town. "Can not discuss holding golden bowl mouth, guarding Jinshan be poor." Langzhong committee, the municipal government put forward decisively, "into a top tourist attraction in western China city" goal. 5 years, Langzhong consistently features the tourism industry as industry, core industry to build, so Langzhong completed from the small city of northern Sichuan unknown to the destination magnificent turn. Made of the income of tourism industry, enriching industries.

"I am Langzhong travel of participants, witnesses and beneficiaries." May 17, Hu quiet in the city yard, the owner Huzong Lin while selling tickets, while a tour guide for tourists. Hu yard tourists each year 40000 people, tickets, room, tea room paid. "In recent years income has more than earned my life."

Langzhong city in the area, such as Hu yard there are nearly one hundred residential inn.

Risk in the development of take-off look for an opportunity

"I came before the Wenchuan earthquake Langzhong. After three years, Langzhong rise from the ashes more beautiful than before." May 17, walking in the city school Thistle new bluestone paving the way from Chongqing Beibei District of Wang Huahua from time to time raised his camera.

Langzhong earthquake hit and the tourist facilities in varying degrees of damage. Ming Dynasty 400 years of history, broken down the middle Baita, Zhangfei, North Sichuan Gongyuan, Poetic and other scenic spots damaged to varying degrees.

Langzhong risk in people seeking opportunities not only repair the damaged area expanded attractions and other tourist facilities, but also a number of new high-quality scenic spots and tourist facilities, to achieve a place to stand, the development of take-off. Tourism facilities and tourism revenues far exceeded the level before the earthquake.

In Langzhong of Housing and Urban Development Deputy Secretary of the notebook is Gou, clearly outlines the trajectory reconstruction of the ancient city of three years. Investment 3 million rehabilitation of the transit building, a new feng shui Museum, Sculpture Center, repair the expansion of the North Sichuan Gongyuan, Zhangfei etc.; invest 600 million yuan on the city streets for the second 59 upgrade, the new rebuilt 30 stars level of public toilets; invest 500 million yuan dismantling the ancient city of 20 million square meters area of ​​disharmony building ... ...

Meanwhile, post-disaster reconstruction Langzhong also used the opportunity, insist on walking on two legs attract and tap the potential, improve the tourism infrastructure. To stay, for example, currently the city has 20 star hotels, business hotels are more than 60, nearly 100 residential courtyards, reception nearly 10000 beds.

To put an end to "look at the temple during the day and sleep at night" and "travel sickness", also vigorously promote the text brigade Langzhong docking features to create tourism and cultural programs. Zhang Xuncheng, scholar exam, folk songs, North Sichuan Shadow, old lanterns show, so that visitors away.

Tourism businesses take the lead in sprint

Tourism City, Jiangsu, tourism legislation Langzhong city, not traveling solo dance, solo act, but tourism lead dancer, dance businesses, tourism, singing, choir businesses.

Travel and around the industry, concentrating on close contact with the tourism industry of food and medicine. Zhang Fei beef flavor to develop 110 kinds of 16 snack foods, snack food sales accounted for more than 65% of total sales; 1.6 billion in sales, visitors purchased locally in the amount of Langzhong more than 30 million yuan. To Bao-Ning vinegar, vinegar as the representative of the state Langzhong vinegar beverages to the current from the 3 million tons to 30 tons, to Zhang Fei beef, beef Watson represented less than 1000 tons of beef products, soared to 5000 tons. Currently, the city's leisure scale food processing industry to over 13. Hong Mei, Guangdong Pharmaceutical Investment 6 billion acquisition of pharmaceutical and Poetic Boryeong pharmaceuticals, construction of 10 acres in Langzhong and the largest production base of Chinese Herbal Medicine, specializes in health care.

Tourism industry fast, so Langzhong silk back to life. The production of handicrafts as an opportunity, Zhuo-shang, the scholar and a number of silk companies grow rapidly and become scale enterprises. Wei brink of collapse four leather company, but also by traveling east, and timely transition, production Chuanminshen, Kudzu and other health drinks, health food, live gusto.

Leader in the tourism industry, driven this year, will officially enter the local Langzhong GDP "billion club", the annual fixed asset investment will be over ten billion yuan. Source: Sichuan Daily

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