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May 20, Chengdu Minjiang Hotel.
A tourist from the online site hosted by a domestic hotel industry, online marketing forum, has attracted, including Jinjiang Hotel, Sofitel Wanda Chengdu Kempinski many star hotels, including the arrival of charge. At the meeting, the site launched China's first full program of hotel marketing solutions.
"The online direct marketing programs to maximize the alleged help reduce the direct cost of the hotel, we are very interested." Jinjiang Hotel marketing department, told reporters that while each hotel has its own portal, but now consumers to buy things like Taobao, the hotel industry is also looking for their own "Taobao."
When Minshan forum in full swing, the opposite of the city famous hotel, "New Travel Network Video Marketing Forum" also brings together the major scenic spots in the province, head of marketing.
Leshan Municipal Bureau of Tourism Market Division staff Greatly carefully recorded all the advantages of network video pps, "the network's publicity video combines Internet and broadcast TV, high-tech vehicle features, should be able to play the role of advocacy area. "Greatly said.
Tour the new media innovation
"Tourism huge space of new media." Said a tourism professionals in the United States, e Dragon networks occupy four major online travel agencies online travel market 38%. In China, online travel industry to the tourism industry accounts for only 5% of market share.
"Tourism marketing is most needed times." Emei Shan Tourism Hui Du, director of marketing, said in recent years, the area of online marketing websites and business have a professional team responsible for microblogging. Currently, the entire tourism industry chain related industries, such as hotels, travel agencies, almost impossible to avoid the involvement of new media competition.
In recent years, Ctrip, eLong, cows and other passers-emergence of online travel network; where to network, information and other travel search engines cool rapidly, the way visitors access to more and more tourist information. Considerable room for growth not only scenic spots, hotels, tourism enterprises and other tourism product promotion side of the popular new media forms of communication with Canada, but also makes new media innovation.
Penetration of new media is not enough
In addition to the domestic market has Ctrip, eLong and other travel portals and where to network, and other more mature travel search engine, in recent years, microblogging, online video, online marketing platform, mobile information platform, and even professional network promotion team after another, the face of new media to promote the many ways how to select, how to determine a problem.
"You can not predict the next mode of transmission is the hottest what, let alone predict the effect of the." Holidays on flights, said Li Yong Wu, general manager, product marketing, mostly done in the past year as a unit, the budget can be a direct implementation of the media . And now will face more choices, too fast or even a new way to promote "a headache."
Wu Yong Li confusion is reasonable, the nation's largest travel search site to go where Ze, vice president of network, also said the online travel marketing, the effective permeability is the key. Currently in the U.S., online travel penetration reached 70%, Europe 50%, 30% in India, while China is not yet the penetration rate of 20%, far behind the global average.
Where the gap? To micro-blog, for example, the current from the Provincial Tourism Administration to tourist attractions, and even travel agencies and travel lanes, almost opened his own micro-blog. But the reporter saw in the survey, the Provincial Tourism Bureau's official micro-Bo, the concern has more than 180000 fans; and include well-known travel agencies in the province, including one of Kang Huiguo trip, many travel agencies and area of concern to most fans, but a hundred .
It can be seen, for groups of tourists, no matter how old and new media to promote, can have credibility, can make visitors feel trust is the key.
Higher credibility of traditional media
"Compared with traditional media, the network information the lack of legal constraints, language freely, despite the large spread, but not as the public's trust in traditional media." T & T tourism experts have to micro-blog about the impact on the tourism market, despite the current online marketing network publicity in various ways, but the credibility of traditional media for its audience and the fixed and other reasons, in a certain period of time marketing and advertising for the tourism industry will continue to occupy the leading position.
The first fixation to buy newspapers Sichuan to great lengths to promote tourist routes of travel agents - travel treasure in this media leaders Suhua Wen also have their own view: "Although we did not give up the expansion of the network marketing, but the print media will continue to be the most important communication channels. "Suhua Wen said the one hand is stronger because the credibility of traditional media and other advantages, the other hand, because the current traditional media and new media integration, but also an advantage. "For example, interaction networks reported, the influential newspaper is still the most of new media sources of information on tourism enterprises, the information of the 'source' can not put." Suhua Wen said that the short term, traditional media and so on in the news The authority is the new media can not match. Source: Sichuan Daily
