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Sichuan Tourism Strategy



Sichuan Travel Service Hotline 12301 on-line soon

Published: June 3, 2011

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12301 Travel Service Hotline launched the National Tourism Administration and Tourism to create public service phone platform. Sichuan Travel Service Hotline 12301 by the Sichuan Provincial Tourism Information Center, led Sichuan Tourism Information Industry Co., Ltd. is responsible for specific management and operations.

Sichuan 12301 construction beginning in 2009, launched simultaneously across the province tourist information collection and integration, and gradually build tourist information collection mechanisms and channels. November 2010, Sichuan 12301 hotline support platform travel services to complete the construction, and 114, and seamless integration of China Telecom, after six months of trial operation, all aspects of running a good tourist information received on average 1.8 million passengers, visitors already have service functions and conditions. 12301 will soon be formally launched in Sichuan.

12301 currently available include a tour, including the following features:

1. Travel Advisory

Sichuan 12301 is currently able to provide 991 scenic spots in Sichuan Province and surrounding tourist information, consulting services, including a 238-level scenic spot of all. With the progress of information collection, Sichuan 12301 the year and strive to achieve the integration of all the area information; also provide travel guides, travel companies and qualified inquiries, inquiries and other policies and regulations.

2. Tourism Recommended

Provision of tourism products, consumer advice and recommendations.

3. Tourist Complaint

Sichuan, Sichuan 12301 admissible complaints against all travel within, and provincial and municipal law enforcement departments to form a linkage of Tourism to ensure that first time tourists complained of being treated to enhance visitor perception. In order to better serve the tourists, enhance Sichuan tourism image, and further integrate tourism resources, tourism promotion and marketing enterprises to provide a convenient carrier of 12301 in services to enhance and expand on more in-depth functional building, with content including:

1.12301 voice guides

Hotline will take full advantage of the convenience of voice, call 12301 visitors to provide areas (spots) of the voice guide service, to more fully understand the self-help and self-drive tourists into the atmosphere of the cultural tourism in Sichuan, can read, listen understand Sichuan.

2.12301 Tourist Card

12301 to fully tap the area, hotels and other tourism resources needs of suppliers, and effective integration, through the travel card to reflect profit sharing discounts manner. The cards will be issued in phases, sub-batches. The initial integration of the current hotline has 110 scenic spots, tourist attractions and 12301 issued in advance through a vote, 3-9 for the visitors off the ticket discount; later in the hotel after the number reaches a certain size, then the hotel resource integration in, complete 12301 The cards, based on functional implementation.

Around the 12301 card and the integration of tourism attractions, will be launched and the rich buffet for visitors traveling by car the characteristics of lines, so many second and third tier area in Sichuan have the opportunity to be well known to tourists. Meanwhile, Sichuan 12301 travel cards will also be issued 12301 and the country's provinces linkage travel card, so that the sharing of resources together, in the near future, holders of 12301 tourists to Sichuan, Fujian, Shandong and other places to enjoy the corresponding Ticket discounts, hotel discounts services. China's dream of a card will not traveled far. In order to test the market effect, the introduction of the real market demand, the demand for tourist travel card 12301, the initial notification through Chengdu, Chengdu all the booths, where I go, tick network, 58 groups, go to the market network, 24 pre-sale securities and other sites, in the continuous meet the needs of tourists in the process to refine and improve services.

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