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Sichuan Tourism Strategy



Focus on building our province, "snow-capped mountains to climb over the grass," red tourism brand

Published: June 8, 2011

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With the approaching 90th anniversary of the establishment of the Communist Party, the province of different styles, different topics red tourism routes is heating up. Provincial Tourism Association, will be re-launched this month, traveling by car take the Long March activities. By then, the revolutionary predecessors, the media will also be invited along with the heavy tourist traveling by car take the Long March.

Provincial Tourism Association, introduced the Secretary-General Meng Gang, re-take the main route for the Long March, "Ganzi - Ya, Aba and Liangshan", which is the province since the beginning of 2007 focused on creating a re-take the Long Way golden tourist line.

Provincial Tourism Bureau, responsible person, with the rise of traveling by car, once considered "seniors" Tourists synonym of "red tourism" and began warming up in the young tourists, "especially mountain meadows, the Kowloon-Link, the West Golden Link, and natural beauty on the travel hotline, more attractive. "Beginning in 2007, the province to the Red Army Long March" through grass climb mountains, "the main line, through re-take the Long March series of tourism activities, carry out patriotic education carry forward the spirit of the Long March. "Our goal is to 'snow-capped mountains to climb over the grass' training to become famous red tourism brand at home and abroad." Tourism Industry Department official says. Relying on International Tourist Resort Great Western Link and the development and construction, mountain grassland patches of red tourism will Jiajin, Chuanzhusi Red Army monument, tourist attractions on dry Joe focus on development of the red object. Meanwhile, to meet the needs of tourists traveling by car, the relevant departments will speed up the connection the red road traffic tourist areas, and improve support services area.

It is reported that the province special emphasis on the grass in the snow patches on the building in red tourism, into the Northwest natural scenery and ethnic customs, so that visitors in addition to the red area, but also along the route to appreciate the charming scenery of the town. Aba focus in post-disaster recovery and reconstruction to create a Songpan Chuanzhusi, Xiao Jin County, red red tourist towns such as former county, Aba Wang Fuan Tourism Bureau, said: "This year, the tourist town of red snow grass as Red Tourism Area the anchor for tourists traveling by car to provide a warm, perfect reception. "Meanwhile, Aba also create high-quality tourist village of 100, currently has the capacity to receive. Panda said Zhang Wei, general manager of CITS, visitors can enjoy the process of red tourism in the Qiang courtyard style leisure travel, "This will be the mountain grassland plus points of red tourism."

Recently, the province launched the major traveling by car club is the theme of mountain meadows Zijia different products. Summer, driving visitors to participate in Memorial Park Chuanzhusi Red Army Red Army cultural tours, Japan travel experience dry Qiao Hongjun grass, western North Prairie driving tour. Into the autumn, visitors can also choose Jiajin photographic tourism, ecological tours Jiajin lines. Source: Sichuan Daily

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