This summer, the province tourist attractions not only the basic repair old wounds, it has added many new tourist attractions -
Dragon Boat Festival has just passed, the temperature across the province to quickly jump up. With the college entrance exam have in the end and leave school after another, the summer tourism market will be fully heated up. "Summer" is a recent tour of the keywords.
Three years ago, because "5.12" Wenchuan earthquake, the summer of resources in our province damaged Sichuan province, have robbed many summer tourist attractions, resulting in the loss of some source. Today, the province has been basically completed post-disaster reconstruction, repair old wounds not only the tourist attractions, new tourist attractions has also increased a lot.
However, for the loss of visitors return again, to attract more tourists, Sichuan summer tourism should go from here?
Impact
Sichuan province, looting source area
Summer tourism market in 2008, Sichuan is very passive.
Outside the province has been the subject favored by tourists Qingcheng , Yin Changgou other summer resort in the "5.12" Wenchuan earthquake "injury" serious; Jiuzhaigou Huanglong car stopped due to reasons external traffic groups ... ...
Sichuan province, an area set off a war tourism market competition, have done quite well -
Sichuan is the first of Guiyang. The first summer after the earthquake, known as "the city of thousand waterfalls," the Chishui held in Chengdu, a large-scale tourism promotion, the introduction of Danxia summer tour, inviting mainstream media and hundreds of travel agencies to participate. Le Tour from the HNA Reporter, Kang Huiguo brigade and a number of travel agencies understand, Guizhou, cool summer products affordable, so the market reaction has been good the past two years.
2009 and the summer of 2010, Wulong almost all tourism marketing tool used to grab the big cake of the summer travel market. Sichuan Comfort memory marketing manager Peng Liang, the first two years of the summer tourist season, Wulong River secondary cities in the whole area of the 100 large community and the central square 15-site promotion and distribution of free travel cards, he predicted, "This year offensive will not be small. "
Sanya is a tropical, summer tourism market stalls are blowing in our province a "sea breeze." In 2009, Sanya Tourism Development Board to Sichuan as the current "cool summer resort of Sanya," the first stop of marketing activities, with less than 30-50% in winter tourism product prices to attract tourists in Sichuan.
After 3 years of market development, summer tourism products outside the province this year, what exactly will the action? Sichuan Comfort Peng Liang marketing manager, told reporters: "Continuing the offensive two years ago, this summer will still Wulong summer events by theme to attract tourists." The reporters also learned the benefits of Wulong efforts this summer, not low, 6 Sichuan tourist tickets for the implementation of the month to buy two get one free. Also playing the "low quality" product licensing still Sanya, the reporter learned from the Sanya Tourism Bureau will increase this year, Sichuan, Sanya propaganda to promote winter tourism in price than the 30% to 50% of the summer tourism products.
Strategy
Great offers new ways "counterattack"
Three years, the competition for summer tourists in the "Strikes Back" continues.
Before the earthquake, to a new area known as ALICE swallow groove, although not damaged in the earthquake, but serious information asymmetry makes this area popular with traveling by car-based crash. In 2009, the area through increased media delivery, held "Swallow Summer Carnival forest ditch" through "thousands of free tickets big delivery" and other discount promotions, and gradually gathering popularity.
Promotions in the new area with summer tourists gather, the old area is also timely introduction of new ways.
Bamboo Sea in the summer of 2009, "change." "That summer, the Bamboo is a downright rivers and lakes." Exchange visit Jiuzhou Chen, general manager of tourism marketing more memories, tourists back to their own identity, "positioning" and scenic arrangements in the various "plot" in the "battles rivers and lakes. " New orientation to landscape and other scenic Bamboo Sea sprouted out of a large number of "different."
Last summer, Mount Emei introduced the "Golden Summit 3079" brand concept, through the golden dome landscape, cool environment, food, self-drive experience, health and leisure and other aspects of packaging and interpretation, creating a national scenic area in the marketing aspect of the new case.
Transformation
Focuses on summer holiday travel
Three years after the earthquake, the summer tour scenic spot in Sichuan gradually restored, however, rebuilt the area, does not mean that tourists will definitely come back. How to make the outflow of summer tourists return again, how to get more popular source of Sichuan province - which is the province's summer tourism market had to face.
2010, through the "Golden Summit 3079" brand planning tasted the sweetness of Mount Emei , summed up in order, their success is to attract tourists: with more segments and specific products to more frequent strong promotional marketing actions Emei multi-resort concept. "We want to offer visitors not only a summer sightseeing, but to allow visitors to come to the summer resort casual." Emei Shan Tourism Co., Ltd. Vice President Hui Du said.
As Du Hui said, the loss of summer tourists who want to recapture, even in the summer to attract more tourists, just "cool" word is not enough. To Emei Mountain , represented the province to build a major tourism project, the summer tourism from it, the rich content.
This summer, Asia's largest water park - the national colors in Chengdu Wenjiang town two days to meet with visitors. "Dabble" has always been the highlight of summer tourism in the State rural water color days of the project, only Chengdu Longquan Mountain is building an international sports and leisure tourism project in a ring. It is understood that summer vacation in the development of leisure, Chengdu Longquan Mountain through the international sports and leisure tourism projects focus on building the water park, mountain sports and fitness, special agriculture tourism, eco-leisure theme of International Mountain Lakes recreational sports tourism products.
After the summer garden Chengdu Dujiangyan - Qingcheng Mountain area is also seeking a new growth pole. Chengdu Tourism Bureau, said Tao, deputy director of the mother, would in Dujiangyan - Qingcheng Longmen tourist areas as the core tourist area, playing a sightseeing tour, mountain resort, sports, outdoor adventure as the main international mountain resort industry cluster demonstration projects.
With the province tourist tours to leisure travel from the transformation of the province to attract summer tourists have begun to mature and create a tourist resort area of summer products. "Tourists like migratory birds in our summer resort stay, stay, that to be successful." Tourism experts said. Source: Sichuan Daily
