Third China Chengdu International Intangible Cultural Heritage Festival, the focus of two key words become the industry: the production of non-heritage protection and innovation. Organized a national first major non-heritage fairs, the first handed down the fine people of non-genetic order of the auction, try to build a chain of non-heritage culture industry of innovative ideas ... ... the beginning of production of non-heritage protection "initiate."
Fair:
A new road leading to the market
Experts believe that holding the first major non-heritage fairs, is this section of the Intangible Cultural Heritage Intangible Cultural Heritage Protection of the production of a major breakthrough. The platform for many valuable non-heritage treasures, is activated in the market.
In the first ever non-heritage fairs, state-level intangible cultural heritage Oolong tea (Tie Guan Yin) traditional production techniques of "Wei Yin tea" has been Chongqing, Inner Mongolia, the two investors, "phase", will invest 100 million to set up branches in the provinces.
"The first national non-heritage fairs, the exhibition combines a variety of methods, performance measures and sales model to promote non-heritage to a wider, bigger stage and the market, people of our heritage, very excited." Inheritor Weiyue De Some proudly told reporters that more than a dozen agents in Sichuan is to negotiate in.
"Wei Yin tea" only trade fair a scene, in the non-left Exposition Expo, a total of 5000 square meters exhibition area, there are nearly non-genetic product of the project to seek business opportunities in this appearance. Dragon Boat Festival the same day, had just gracefully Qingyang sachet stalls have a few hundred dollars income, Xu Zodiac sachet 300 Sachet was looted. Such a good market and shopping will be a lot of businesses in mind. Site "stall" to do business outside, in the non-heritage festival drew to a close, almost as a normal human inheritance.
Not only that, from Canada, Australia, Sri Lanka and other countries who have entered the market crafts competition, hoping to find distributors in China.
A gift company official, she will be attached to a 5-day visit, is quietly left to see what products people like most non-, which are co-agents may become the company's new gift.
Chain:
Looking for continuous protection of the "new environment"
The traditional cultural heritage protection into the market Living, a brand through market competition, the cultural industry to create a complete chain of production for non-heritage for a sustainable protection and development.
Fairs, the Shu embroidery "Bei Hong Ma," Silver Flower Silk "Du Fu Thatched Cottage Decoration", Chengdu lacquer "Begonia silver carp flat spin off the save box" and other 23 national, provincial intangible cultural heritage handed down the works of man, public auction. Ultimately, the transaction 17, the total turnover amounts to some 997000 yuan.
Look like the same collection of non-heritage, which is a lot of people thought the tradition. National Non-wire in the genetic order of Yinhua humanitarian safety view, "which makes the addition of non-heritage protection of a market chain."
And on the same day, Shu embroidery Pixian cultural industry project with a number of investment companies, marketing firms, companies signed a cooperation agreement to be settled, the Shu embroidery onto the industrial development of the platform.
Non-heritage industry, in this non-heritage festival no longer seems new, Tianfu Fairview Park, will soon throw cultural and creative industries planning: the Shu embroidery of non-heritage museums, beautiful art of Commercial Street, art workshops and other components District to Shu embroidery, Shu brocade pictures, Qiang embroidery and other traditional crafts and calligraphy, painting, Sichuan and other creative arts as the carrier, formation of the design, production, exhibition, trade, collection, promotion and training as one of the organic industry chain.
"Based on the traditional arts and crafts resources, the protection of this productive way Shu embroidery closely integrated with contemporary life, greatly stimulated the activity of non-heritage." In the Cultural Office of the Director of strong kin industry seems to be non-genetic to achieve sustainable conservation and development, we must build brand awareness, through the rational operation of the market, and actively nurture the intangible cultural heritage brand local features. Source: Sichuan Daily
