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Sichuan Travel Guide



Survey: 96 percent of respondents believe that the image of non-heritage sectional Chengdu

Published: June 13, 2011


Following the success of the previous two China Chengdu International Intangible Cultural Heritage Festival, the Third China Chengdu International Intangible Cultural Heritage Festival (hereinafter referred to as non-left section) on May 29 to June 11, again held in Chengdu. Chengdu Bureau of Statistics yesterday released news that this non-heritage festival the size of a new high, more rich, more prominent international character, fruitful economic and social benefits, directly stimulating the consumption of 6.15 billion yuan, Chengdu, various types of than non-heritage festival the last increase of 13.6%.

Economic

Non-heritage festival Chengdu hotel occupancy rate of over Bacheng

Chengdu Bureau of Statistics said the current non-left section of a large number of domestic and foreign guests invited to participate in the team and performances, attracting many tourists to participate, a significant boost to the lodging industry. Non-heritage festival the hotel occupancy rate remained at about 85% over the normal increase of 20% to 30%, prices rose an average of 20%, operating income grew 50% to 60%; catering industry, the event catering industry turnover growth more than 25%; In addition, this non-heritage festival also attracted a large number of foreign tourists come to Chengdu, the Chengdu Business gathered strong popularity of non-heritage festival department store industry average growth of 35% over the normal traffic.

Instead of leaving products on sale, theater performances, at the venue on the consumer-driven activities, is also very obvious. Statistics show that the International Exposition and the province of non-heritage, the city's non-heritage sub-venue exhibition revenue of 110 billion yuan, Plum Blossom Award for Chinese Theatre contest attracted 25000 spectators into the theater.

Social

96% of respondents believed that the image of non-heritage sectional Chengdu

According to reports, this non-left section of China's "Intangible Cultural Heritage Law" after the enactment of the first non-heritage culture festival theme of the activities of a comprehensive, international, professional and interactive significantly improved social benefits continue to expand and attract more than 570 million people directly involved in various activities and visitors, an increase over the previous 50 million of non-heritage festival.

Non-left section of this scale new heights, has held the International Intangible Cultural Heritage Exhibition, Art Exhibition of Chinese Guqin 286 games with seven classes and cultural activities to showcase thousands of non-heritage items; more prominent internationally, attracting from 72 countries and regions, more than 1200 international guests and performers involved, a 20% increase over the previous; survey, 93.8% participated in the previous activities of the respondents think that this general situation of non-heritage festival better than the last; 95 % of respondents said the overall impression of this well, in which the "culture", "live environment" attainment is high evaluation; 96% of respondents think that this non-left section of the Chengdu city's image improved significantly, which identify a higher percentage of foreign visitors. Source: Sichuan News Network

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