Recently, the Chinese Academy of Social Sciences and the National Tourism Administration jointly issued the "China Leisure Development Report 2010-2011" and the "leisure Green Paper." The report notes that the upcoming "1025" period, will be the rapid development of China's leisure industry, the golden age, the needs of diverse leisure industry will bring tremendous business opportunities at home and abroad.
The picture shows several of the guests stay from Beijing, Hebei Province, Qinhuangdao City, West Village, an ancient peasant (Hotel).
Xinhua News Agency reporters Yang Shi and Yao She
"Four carriages" boost leisure industry
"Eleventh Five-Year" is China's leisure industry an important period of rapid start, the country emerged out of the province a number of leisure industry and leisure city, formed a rural tourism, seaside resort, car camping, spa and wellness body, culture and entertainment, golf , yachts and other leisure products and systems and extend the industrial with the geographical characteristics of the leisure economy.
"Leisure Green Paper" that promote the four support the rapid development of China's leisure industry. First, the overall development goals and rich people-oriented establishment. Income growth, enhance social security, will greatly enhance people's consumption capacity, the release of people's consumption potential. Second, casual public service system and improve the supply of leisure has created basic protection. General Coordination Division, National Tourism Administration, said Zhang Jian Zhong, China's current system of public services, leisure tasks and goals, has been in tourism, culture, sports and other departments has been considerable planning in expression. As the department continued to implement and leisure public support system will become a solid foundation for residents leisure optimization. Third, the leisure department in charge of the work continued. Administrative agencies have defined the "leisure" in the State departments of centralized; the same time, "1025" period, China will implement the "Outline of National tourism and leisure." Fourth, increasing national awareness of leisure. In modern thought under the influence of people's leisure awareness has gradually strong. With the spread of mass media, if not exposed to these casual audience, will have its longing to become a leisure and future access to those potential consumers.
The rapid development of three major issues constraining
China's leisure industry has developed rapidly, a bright future. However, as a developing country, our citizens awareness of leisure and recreational activities has only just begun, there are some problems.
First, the concept behind the leisure, recreation supply, leisure single, restricted leisure industry healthy diversity. Second, due to long working hours, busy high, sleep less than normal, middle-class leisure time is not sufficient, leisure satisfaction is low. Even more worrying is that this situation in recent years not only did not reduce, but more and more serious. A survey shows that middle-class people in China, "Nearly nine out that their own fatigue," more than 80% of people feel the work pressure, or even 28% of people think that pressure has been close to the limit. Uneven distribution of recreational resources issues are very prominent. Leisure expert group led by Ma Huidi part of the city of Beijing found that migrant workers, mostly migrant workers in daily life of leisure time, the cultural life of the spirit of entertainment, passing their appeal channels almost "zero." China has about 240 million migrant workers who, for the urbanization and modernization has made important contributions, experts called for, should allow migrant workers have the means to enjoy leisure.
Increasingly diversified consumer demand
Experts said that in 2011 the overall situation of China's Leisure Development optimistic. Embodied in three aspects: First, the early effects of policies will appear, along the related fields, regional leisure development. 2009 to 2010, the state has adopted a series of major policies, implementation of these policies results in 2011 and even for some time to appear. Second, the implementation of farmer-friendly policy, so that the income has increased, so that it can have more spending for leisure consumption. Third, the leisure development with a more favorable social environment. Focus on first China tour on upcoming activities, "Outline of National Tourism and Leisure," is expected to enter the approval stage during the year, "Tourism Law" will enter a critical stage of drafting the relevant discussions in a wider range of time and, all of these, For the casual atmosphere to create a strong national will play a positive role in promoting.
With the increase in national leisure experience and consumer capabilities, diverse leisure needs of the trend is more obvious, start early, powerful international leisure giant with close to the Chinese people will form local businesses complement each other. The hotel industry, for example, in recent years, two hot trend is increasingly evident: on the one hand is like home, Jinjiang Inn, 7 Days Inn and other hotels represented by the rapid development of economy, as the hotel industry in addition to the star than the and an important force; the other hand is a small niche market service luxury boutique hotel has run, the international luxury hotel brands such as Banyan Tree, Four Seasons, Amman, etc. have entered the Chinese market.
Source: People - "People's Daily Overseas Edition"
