Inbound tourism has been the measure of a region important indicator of the degree of industrial development. June 2, the reporter learned from the Provincial Tourism Bureau, from January to April this year, the number of inbound tourists to the province received 272000 passengers, an increase of 25.6%. This not only exceeds the "20% increase year on year," expected, it is the first four months of 1.76% national increase in inbound tourism market, far behind them.
United Nations World Tourism Organization Executive Director 索丹索莫基 has pointed out that international tourism destination will certainly be fierce competition, Sichuan should be fully self-confidence.
Self-confidence come from? - Perhaps a delicious snack, rich tourist resources and the world heritage resources; may be high-quality support services, increasingly sophisticated traffic ... ...
In any case, gradually entering the market in the summer tourist season when the Sichuan tourism industry and making determined efforts, want to start another inbound climax.
Binding sites to attract Japanese tourists
Inbound market to achieve rapid growth in our province is a fact, and Beijing, Shanghai and other cities in Sichuan to attract a small number of inbound visitors to the absolute status can not be ignored.
How to sustained high growth, how to set off the summer peak inbound tourism?
Action began on change. With the post-disaster restoration and reconstruction of the province, a large number of tourist attractions in disaster recovery, and built. Currently, the province has launched a high-quality tourist routes 60 hit, and enrich its meaning: the birth of the earthquake was the site of the ruins of the tourism product, has started to operate the damaged villages, "Qiang leisure garden" ...
Eric international tourism experts believe that tourism in Sichuan has the advantage of a world famous tourist icons, such as Panda and Jiuzhaigou , etc., if the earthquake-stricken areas of these well-known tourist attractions and icons can be bundled, the intensity would be useful.
Many promotional activities, "bundling" promotion efforts have become increasingly important.
Held in April this year, Sichuan, China International Cultural Festival 2011, so that the new post-disaster reconstruction Aba area mill towns, Mou care village, Ping Village famous overseas. May 8, 2011 held in Taipei on cross-strait tourism expo, Sichuan tourism industry not only brought Jiuzhaigou , Emei Mountain and Giant Pandas, Tea Horse Road and other traditional attractions, but also to Taiwanese tourists traveling salesman and pushing the disaster in Sichuan tourism industry reconstruction new look, showing earthquake site tours, etc. Sichuan tourism new products.
Chengdu travel agency mainly responsible for overseas operations in Japan inbound tourism, general manager of the development of disaster management, and Yu Yu confident: "Japan is earthquake-prone, the Japanese tourists to the ruins of Beichuan earthquake is certainly great interest, but if the earthquake site as a separate product line relatively thin, so we will vigorously develop yellow covers nine scenic 'Jiuhuan East' inbound market. "
Coincidentally. Chengdu Panda Travel Group International Travel Service Co., said Zhang Wei, General Manager, Automotive Group to be re-opened nine ring after the tour will be in the Taiwan market to promote "Jiuzhaigou Huanglong + mill town, Mou care village, Ping Village "Travel products.
Tour the new hit products and markets outside the province itself has a well-known veteran tourist attractions "bundled" sales, the province this summer, almost all international inbound travel agents to expand the general approach.
Impressed with the old and new Indian market
Taiwan has always been the province's main source of inbound tourism markets. Provincial Tourism Bureau data show that in 2010, Sichuan had received Taiwanese tourists 148500 passengers, an increase of 50.3%. In April alone, the province from Taiwan tourists to the region grew by 34%. Stable source of these inbound market is particularly important in our province this summer.
In May, the " Taiwan * Sichuan Week ", the" Sichuan fun, cool aestivation "tourism promotion exchange at Taiwan Alishan Tsou tribe and culture held in Kaohsiung Dream Mall, Kaohsiung Provincial Tourism Bureau and the Travel Business guild co-promote the Sichuan tourism product, "selling" Sichuan tourism . The event once again set off a climax Sichuan Taiwan tourism exchange, Sichuan tourism promotion activities in much of Taiwan media and Taiwan's tourism industry praise.
In addition to stable, "old base", the province this year, inbound market is constantly open up "new battlefield."
Around the "exchange and cooperation and seek common development" theme, by the provincial government, the Chinese Embassy in India, China Tourism Office in New Delhi's "perception of China and India line - Sichuan Week" tourism promotion campaign on April 26 to 27 Day held in India.
This is the first time the province's autonomy in India tourism promotion activities focused on the introduction of the Sichuan Tea-Horse Road, Buddhist culture, Sichuan cuisine and other tourism products. During the event, from travel agencies in Sichuan, scenic spots, hotels and other business representatives of the Sichuan tourism sub-group also rushed to Bangalore, and the National flights Bangalore agent, stic Tourism Group and other tourism enterprises tourism cooperation between the two sides had in-depth discussion.
Many tourism enterprises in India, said the Sichuan tourism product charming, optimistic about the market prospects.
Media Marketing leveraging Europe peddler
Jiuzhaigou has always been popular for foreign tourists. Survey data show that immigrants accounted for tourists in Jiuzhaigou 10% of the total tourists.
But Jiuzhaigou basically inbound tourists from Japan, Korea, Taiwan , Hong Kong and Southeast Asia constitute tourists, very few European and American visitors. Jiuzhaigou Why not be widely promoted in Europe?
Analysis of the industry, in addition to other promotional costs are too high, the lack of new and effective promotional tool is the main reason. Reporters learned that, although the province has invested a lot of money every year with European travel giant TUI Group to Germany, but German tourists to Jiuzhaigou , only the best of the year thousands of people. "To be effective, we should really do the products or traveling salesman, a component of media reporters and inviting." Industry experts said that intensive publicity is necessary. For example, many spend considerable "International Tourism Exhibition" in the foreign media, newspapers, on TV, but is a regular that, a message or even a port broadcast news, publicity is very limited.
Practice is changing.
2011 held in April this year, Sichuan, China International Cultural Tourism Festival three days after the end of the main event, the organizers invited a number of foreign media, high-quality tourist traveling salesman visits the giant panda Ya lines and Mount Emei - Leshan area. "These two products are the province in summer inbound tourism market of the 'hot product', I believe that the marketing can bring a good summer for their achievements." Provincial Tourism Bureau official said, will soon use the Kunming International Travel Fair the opportunity to invite international participants and media representatives traveling salesman to visit Sichuan.
Campaign to depth at the same time, new ways of marketing quietly born. Reporters learned that the province well-known scenic Jiuzhaigou , Emei Mountain is working with Apple and other companies, "Soon, visitors can, through ipad, i-phone downloads Sichuan tourism of 2 software, a world heritage software, click on the English sites have explain the emergence of another online travel software, you can have 360 degrees of visual effects. "Provincial Tourism Bureau, responsible person, a more fashionable way of marketing used to meet the acceptance of foreign tourists.
Source: Sichuan Daily
