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◎ tourism year since standardization pilot, standardized evaluation form related to the 39 tourism standards, the province has been issued and start the implementation of all 37 standards.
◎ standard but does not mean tourist attractions, the city to promote tourism-related work "fits", utterly.
◎ tourism standardization is a long-term basic work, in addition to government-led, but more actively involved in tourism enterprises.
◎ 2012, the province will foster tourism standardization sample city (state) 5, demonstration counties (cities, districts) 10, 50 demonstration enterprises.
June 15, National Tourism Administration tourism standardization pilot interim assessment team arrived in Sichuan, the province created province of the national tourism standardization sample mid-term assessment.
As the country's first tourism standardization pilot provinces, 2012, the province will promote the standardization of methods in tourism, tourism standard system construction, tourism standards in areas such as assessment of the results are a series of exploration and specification.
Currently, the province tourism standardization pilot in the end going? How standardization works in turn boost the tourism industry to accelerate development?
"Outside the box" to promote the upgrading of
"I went to Emei encountered a good tour guide, no forced shopping, places to eat the charges are reasonable. Emei is very good. "Once, a scenic spot for tourists the impression of good or bad, depending on whether the encounter often a good guide, but For the area itself is not the evaluation of many factors.
This tour is being standardized by the province to create a pilot change. Last year, the province identified 51 tourism standardization demonstration pilot units; through the " Sichuan tourism industry standards, "factors of the tourism industry system standards, system standards to support the tourism industry, tourism management standards for the deepening and innovation.
Summary of all aspects of show, tour a year since standardization pilot, standardized evaluation form related to the 39 tourism standards, the province has been issued and start the implementation of all 37 standards, including, "tourism-related public information-oriented graphic symbols based standards" In the pilot units have a better implementation; the province's 774 travel agencies, 658 have been started, "travel agent service related standards", the province's implementation of the coverage rate of 85% or more.
Meanwhile, the province also increased local tourism efforts to implement standards, has completed the preparation of " Sichuan Tourism Features Shopping-point standard "and eight local standards, is being prepared," Pro-Poor Tourism Demonstration Area Standards "and nine local standards.
There are rules, just into the surrounding area; the specification could be developed. Various national standards, industry standards Publicizing the implementation of the province to enhance the quality of tourism services.
Create a national tourism province standardization sample provinces over the past year, tourists in different tourist areas and cities, increasingly able to feel a high degree of consistent good quality of service; visitors to enjoy the travel experience in the process, uncertainty and human factors are gradually reduced.
Personality characteristics, boost the brand image
Standardization is becoming the province to accelerate the development of the tourism industry is one important prerequisite, but it does not mean standardization of tourist attractions, tourism, urban-related work "fits" with no personality characteristics. In fact, the province, Chengdu, Leshan, Yaan and other cities have their own characteristics, according to local conditions to promote tourism standardization.
In Dujiangyan , China National Tourism Administration Regulatory Secretary Li Renzhi learned Qingcheng - Dujiangyan scenic spot from 2007 to digitize the construction, standardization of tourism in our province last year, was selected after pilot units, digital technology will be closely integrated with the standardization of tourism, promoted simultaneously. He quite appreciated this approach.
May 11, Qingcheng Mountain - Dujiangyan scenic tourist statistics system test operation, can be attributable to the tourists timely statistics. Meanwhile, for the effective prevention of geological disasters, geological disaster area also introduced remote monitoring system, the frequent disasters in the region laying the probe, to keep abreast of the mountain and the water level changes. Area also installed a remote broadcast system, in case of emergency, by dialing remote access mobile radio systems can achieve synchronization of the sound, timely information to the evacuation of tourists released.
Wenjiang leisure tourism development in our province is a new force. As the province's 19 tourism demonstration zones (city) County, one of Wenjiang the standard Green Road, leisure and tourism, sports, leisure and tourism standards, standards of medical tourism, rural leisure tourism standards, flowers, leisure and tourism standards, industry standards include tourism to the tourism standardized creation. June 17, through Wenjiang Golden Horse International sports city, country color heaven, Friends of the Qing Green Road and other places of tourist standard pilot inspection, the evaluation team staff Dr Fang said: "Tourism standardized creation, Wenjiang always reflect in line with their own the characteristics of the development of the tourism industry. "
"We are hoping to develop one or two to fill the blank of domestic tourism and industry standards." Wenjiang Tourism Bureau official said, will foster tourism brand image of standardization pilot.
Companies "not to force" problem to be solved
Needless to say, tourism standardization is to make world-class tourism in Sichuan and more international level the only way, construction of tourism economy in our province is an important path. However, to truly become a tourist standardization sample provinces, the province there are many difficulties to break.
Tourism is a long-term standardization of the basic work, in addition to government-led, need the active participation of tourism enterprises.
However, the province and some degree of participation in tourism enterprises, but "not to force", in addition to star hotel, a level area to respond positively, the other enterprises are not enthusiastic. Analysis of the industry, mainly from Sichuan tourism enterprises in general smaller, operational efficiency is not high. Sichuan University, Dean of stone should be flat travel further noted: "standardized building into a larger, slower effective, companies consider the cost-based, so the enthusiasm is not high."
On the other hand, all current tourism standards are voluntary standards, the needs of tourism enterprises based on their own, voluntarily choose to implement, basically there is no threshold.
In addition, some companies also said that too much short-term focus on the standard release, while the implementation details of a lack of relevant professional guidance, so that companies can not start.
Reporters from the Provincial Tourism Bureau, to address these issues, the province will accelerate the improvement of the recent " Sichuan Tourism standardization pilot division of tasks table ", co-ordination to promote tourism standardization pilot, guide and support the standardization of the pilot units. At the same time, tourism will also establish standards for the implementation of evaluation system for implementation of various tourism standards to assess the effect, to update the tourism standards to ensure that the results are all kinds of tourism standards.
Advance arrangements for some time are: 2012, the province will foster tourism standardization sample city (state) 5, demonstration counties (cities, districts) 10, 50 demonstration enterprises. Standardization of the preparation of our province tourism development plan a tourism standards table 1, the new local standards 20, city (state) standards of 30 regional areas, 30 corporate standards, and gradually form a complete system of standardized tourism products. Source: Sichuan Daily
