June 25, reporters from Qingcheng Mountain - Dujiangyan scenic spot Authority was informed that its own experts as the only repository of the area, the number of think tanks will be upgraded from 50 to 200. This means that the area's future development will be more "intellectual support."
Has a rich history of Dujiangyan , in recent years has been focused on creating an international tourist city. How years of history, heritage and urban impact of international tourism sparks? In this connection, the reporter interviewed the Dujiangyan Tourism Bureau, Qingcheng Mountain - Dujiangyan scenic spot Authority Lu Hongbin.
Corporate approach to management with management area
Reporter: create an international tourist city in the process of Qingcheng - Dujiangyan scenic spot stress "government guidance and market operation, popular participation, separation of the right to control", specifically how to understand?
Lu Hongbin: core market is the area must take the road into a modern tourism enterprises. We are exploring the possession separation, such as scenic sun Tourism Development Company Limited was established to transform, the integration of shops, pavement, cable and other high-quality integration of resources to the company; but tickets are still managed by the CMC area. At the same time, strive to market the company three years to broaden the financing channels for tourism, to provide capital support.
Reporter: This year is the Dujiangyan City, "management to enhance the Year" area also standardization of tourism as an opportunity to optimize the management level of refinement. Specifically what?
Lu Hongbin: We use the social model to improve the management of tourist attractions. Last May, the area on the formation of his own property management company, to make the daily management and maintenance of scenic more social, with continuity, which is the first jurisdiction. This year will also have introduced or set up their own security company, information technology services company, catering companies, landscape companies, car companies started mountain tourism, command-style management to achieve area-based administration, primarily to the specialization market-oriented management of the transition.
Area to build internal and external integration
Reporter: promising domestic leisure travel, in addition to improve the area within the building, Dujiangyan scenic spot will be how to improve the external construction of retaining visitors?
Lu Hongbin: Our overall approach is to create an international tourist city. Currently we are accelerating the building to enhance the city center tourist area, large Longchi mountain sports tourism, cultural and creative tourism big Qingcheng to create improved panda theme park, Hongkou mountain sports base. At the same time, improve drainage Ching Ming Festival, Taoist Cultural Festival, International Beer Festival and other festivals of international tourism forum brand's core appeal of the product system.
While accelerating the introduction of high-end hotel construction, 2015 Dujiangyan will have 10 five-star hotel in operation. Star country hotel, the Crowne Plaza will be introduced, Kempinski, Intercontinental and other well-known hotel management companies to participate in the rural hotel management.
Reporter: How will this economic focus at night?
Lu Hongbin: In addition to Dujiangyan nightlife corridor outside, a large indoor stage musical "Qingcheng" will become tourists in Dujiangyan leisure nightlife choice. In addition, we create a "night Qingchengshan "tourism product, the first phase of the project from Qingchengshan on the city gate to the lake, with a focus is to build a Health Center.
Area will be three-dimensional digital upgrade
Reporter: 2007 Qingcheng - Dujiangyan scenic spot to start building the digital area, what action will this last?
Lu Hongbin: Currently, we are through online and offline integration of resources for visitors to create a comprehensive, three-dimensional modern e-commerce travel service chain. With Ctrip, "donkey mother", China Union Pay, China Mobile and other channels to co-operate, visitors have been able to book online tickets, hotels and tourism products.
We also network with panoramic Development Co., Ltd. Chengdu, to develop a " Dujiangyan City Tourism Virtual Map. " Through 360-degree panoramic technology, comprehensive display of Dujiangyan City, urban style and features scenic spots, visitors from all over the world without leaving home, you can list immersive Dujiangyan style.
Source: Sichuan Daily
