With the "bang" of a gunshot, one of the boats, like an arrow toward the sprint finish. July 31 morning, accompanied by bursts of shouting, the second (2011) China Xinjin "new building" elite Rowing Challenge Cup officially kicks off; Xinjin also moving toward the goal of a large travel patterns, head forward ... ...
International Collegiate Rowing Challenge to Xinjin not only bring world attention and acclaim, the event is to build a large travel patterns Xinjin important measure. "
- Xinjin county party secretary Wu Min
Watertown Xinjin event marketing
Xinjin is the second organized by the International Rowing Challenge elite.
Chengdu Sports Bureau official said the International Rowing Challenge Whispering Xinjin elite, but also highlight the "movement Chengdu" urban strategy. In recent years, Chengdu has held the prestigious International Rowing Challenge, the International Basketball Tournament, Women's Asian Cup, the International DanceSport Competition in the far-reaching series of events at home and abroad, successfully create a "movement in Chengdu," the international brand. Xinjin is stepping up its urban construction and water sports and leisure industry, seamless, one city to achieve production, and actively build the country's short-term tourist destination.
Last year, the Xinjin County held the first China International Collegiate Rowing Challenge Xinjin, Chengdu opened a big "event marketing a city," the first of its kind.
Xinjin county party secretary, said Wu Min, boosting the annual rowing race across the Xinjin development. On the one hand, society itself has become the hot events, the focus of attention of tourists, a well-known travel brands Xinjin County; the other hand, high levels of a race, Xinjin transportation, hotels, restaurants, recreational and other facilities and industries have been rapidly upgrading and development, residents and visitors to enjoy a more beautiful environment and a higher level of service. At the same time, with the international elite of the windows and Rowing Challenge carrier Xinjin city's image at a higher level and greater range to get effective communication, "City Xinjin" city card gradually accepted.
Xinjin build "Grand Tourism" pattern
2011, Xinjin County continue to vigorously implement the "three production Xingxian" strategy, put forward the difference to build "Grand Tourism" development pattern.
Xinjin County Tourism Bureau official that the "Grand Tourism" should include three aspects.
First, the resources in integration. Nanhe Laojunshan the original scenic spots, Temple, Chun-yang concept, such as flower dance world with the development under construction or about to tour major cultural projects Atlantis, flower dance world and the second phase of the organic integration area; active integration agricultural, industrial tourism, efforts to promote agricultural tours, travel industry experience, Green Road fitness tours Xinjin "one day tour" to achieve one, two, three interactive industry development and social integration of resources.
Second, the large expansion of the market. Introduce more tourist routes, allowing visitors to better experience the landscape Xinjin history, culture, natural and rural scenery; relying on big nine yellow, large economic zone in Chengdu Kamba and tourism resources, tourism integration into the regional cooperation in the South, gradually tourism resources, regional brand, and information integration platform, and actively integrate into the "big Chengdu tourist area "; strengthen the domestic and international tourism organizations, exchanges and cooperation, the introduction of tourism organizations, institutions and well-known tour operators located in Xinjin, to promote tourism in Xinjin domestic and international tourism market share amount.
The third aspect is the service was improved. Including strengthening policy support and optimize the environment for tourism development, strengthen management of the tourism industry.
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Not only bring world attention and acclaim
Current Rowing Challenge, Harvard, Yale, Oxford and Cambridge, and eight international elite Tsinghua University, Shanghai Jiaotong University and other four teams in the domestic elite rowing Xinjin ups.
Compared with the past, larger, higher standard, some 500 athletes, attracting hundreds of thousands of spectators watching.
International Collegiate Rowing Challenge to Xinjin not only bring world attention and acclaim. Wu Min in view, to build a large tourist event is the pattern of Xinjin important measure.
"Hosting the international elite Rowing Challenge will help to fully tap the local tradition of water sports, water activities and water folk culture, to fully absorb the culture of modern civilization and the international carrier elements to promote the further development of sports and leisure industry, for the construction of a modern pastoral Xinjin city and build "Grand Tourism" pattern of solid foundation. "Wu Min said.
Source: Tianfuzaobao
