Continued speculation the wide variety of holiday business, young people flock to. Tanabata festival in previous years, or shopping malls, hotels sing the highlight of this year the tourism industry has also joined the "stealing money" battle group. 6 to 7 August, this weekend, the province's major scenic spots as the Tanabata festival usher in a comparable small holiday travel peak; the other hand, many travel agencies in the province, but gains modest.
Tanabata Festival, "a hot and cold" for the Sichuan tourism market made a new subject: the face of such unofficial festival Tanabata Festival node, how can travel agencies and shopping malls, scenic spots have the same marketing level, to open a new market?
Area: three or four more to attract tourists into the
August 6, jazz-time opening beginning the "Summer Music Activity width recovery," 2011 Meeting of the width of the third street music, this music prepared specifically for the Tanabata width of the alley will crowded area; also 8 6, Ani town "style quarter 2011 Modern Time" series of activities specially arranged for the first two games of the "special romantic Tanabata," many couples dressed in retro clothing, classic love songs duet on stage; Chengdu Happy Valley then staged a to "Happy Valley Tanabata passion to meet" as the theme of large-scale blind dating events, Tanabata Magpie Bridge will, love, group hug and other interactive games, participate in the visitors excited.
This unofficial holiday in the Tanabata Festival, as fit the theme of Valentine's Day theme activities, Chengdu Happy Valley, Emei Mountain , Xiling Snow Mountain , width of the alley, Ani town and many other scenic spots of the weekend than the number of visitors increased dramatically, the rise in 30% -40%.
With the visitors Valentine's Day, Christmas and other non-official holiday in hot pursuit, the province's major attractions are to create a fit subject of festivals, markets reacted strongly. Chengdu Happy Valley officials told reporters that during the unofficial holiday, Chengdu Happy Valley will be launched with a clear theme of the event, "Today, Tanabata Festival, Christmas and other unofficial holiday has become a new marketing area node."
Travel: planning activities may be sizzling line
Tanabata festival coincides with this year's weekend, in the province on the part of the tour have the line "downsizing speed": According to two days travel from the timing of the adjustment, will coach groups of aircraft converted Kuaiqukuaihui group.
However, these lines go very light: Typhoon "Plum" to visit the east coast, many travel agents East China province have been forced to cancel or suspend the line; the main choice of visitors to travel around the outskirts of the city tour, travel means traveling by car and more for FIT Tours. August 6, the day of the Tanabata Festival in Chengdu New South Gate tourism center, although many travel agencies have played " Dragon River Tour, "" Ancient Town Tour "and other ads, but almost no one is interested.
Sichuan Normal University History Professor Xie Yuan Lu travel recommendations, travel agencies, event planning sizzling line can be used, such as joint promotions with the area or theme activities, to create starting Friday night, weekend return of the "two and a half" short-term products.
Travel agencies tried this new approach. August 7, organized by the Sichuan Comfort "Tanabata Wedding Twins Love" tourism theme week activities in sub-Nanchong Peng'an town, attracting nearly 200 visitors to Nanchong watch most famous tourist attractions one hundred cattle crossing. Sichuan tourism as a treasure in the "2011 Music Festival in Chengdu, China Auto," one of the partners, not only organized tours to participate in this event, music festival is also well-known scenic spot in Sichuan together to integrate popular tourist routes inside and outside the high-quality products out of development, the introduction of limited when the special line products. Source: Sichuan Daily
