Land of Abundance Sichuan is a fan of winter tourism resort. Towering Kunlun Mountains and the Qinling Mountains to the south of the cold block the Sichuan Basin, the eastern basin Panxi area, the sun bright, warm and pleasant - so, Sichuan became the shelters in the north to tourists. Sichuan's special geographical conditions have diverse climatic characteristics, Xiling Snow Mountain , Emei , Jiuzhaigou and other ice and snow tourist resources are widely distributed - so, Sichuan became the Southern tourists travel to experience snow paradise.
In 2000, the first session of China's Sichuan province ( Xiling Snow Mountain ) at Southland Ice and Snow Festival. The event is not only when the National Tourism Administration theme activities "China Sports Fitness Tour" first launched in Sichuan's major events, is also China's first ever large-scale ice and snow south of tourism festivals. 10 years, the Xiling Snow Mountain as the first festival of southern Sichuan, Sichuan winter tourism as a major brand. After the spring tour of Sichuan, Sichuan Panxi sunny vacations, trips to town in Sichuan province and outside the New Year has become a popular tourist favorite Sichuan tourism competitive products - snow, spring, sun, New Year, Sichuan, four winter theme tourism product full bloom, changing the past, Sichuan "winter tourism season," the situation.
December 23, 2011, the official start of winter tourism in Sichuan. The province's major tourism authorities attach great importance to the tourism market in Sichuan winter, winter tourism brand to allow a better understanding of Sichuan, the province's 21 cities and states will launch a 196 tourism festivals, covering cultural tourism, rural tourism, tourism, special and tourism. This year, the winter tourism in Sichuan hot folk type of activity, according to Leshan Tourism Bureau, responsible person, Leshan introduced this year, New Year's Day Chinese New Year Culture Travel Package activity has entered the third year, activities subject more clear, more substantial. This year, the event introduced a colorful package Spring, spring snow carnival series of five major theme activities, class activities and through cultural tourism theme activities combined, and tap the content of winter tourism in Sichuan.
This year, with seasonal characteristics of the winter tourism activities organized by the Sichuan increasingly rich. Panxi sunshine tour as an important node in the Xichang Xichang City, on the launch of the second dragon dance contest, the second Hanison 25 Strawberry Festival tourism festivals; Guangyuan, Meishan Road, the ancient Shu people were New Year launch long-distance running, PANG Spring Mountain climbing tours and strong mass participation activities; Baoxing hold the first festival; Zigong Lantern Festival, Southland Ice and Snow Festival, Jiuzhaigou icefall festival festivals and other famous brands still unabated charm, a strong focus to attract tourists. A variety of activities, the winter tourism in Sichuan to a new climax.
To help Sichuan Sichuan in winter tourism can become an important domestic and international tourism market brand, attaches great importance to the province this year's winter tourism promotion and marketing. December 23, 2011, Mianyang, "Chinese New Year blessing, Mianyang fun," the official New Year's travel series curtain. Mianyang Tourism Bureau, responsible person, to seize the New Year, Chinese New Year sizzling prime-time local tourism market, in addition to activating the local market, also in Chengdu, Xi'an and Chongqing as the main source markets, a variety of ways to carry out marketing activities : "Chinese New Year blessing Mianyang fun" Spring Prayer visit Chengdu, Mianyang press conference, focused on publishing the Mianyang Chinese New Year "Golden Week", "a city of five lines" on the lantern tour, temple prayers, food and recreation information; invited the media, Shandong Province, step on the line travel agencies to participate in activities of folk songs to the guests Shandong publicity, promotion tours product, passport issuing Thanksgiving, Thanksgiving publicity pictures, folding, etc., to Thanksgiving family, aided welcome guests; to Chongqing, Xi'an and other promotional marketing.
In addition to wonderful tourism product enough, also worked to build winter tourism in Sichuan price depression. This year, the Emei Mountain - Leshan Giant Buddha Scenic offer a variety of projects have different initiatives, some periods of the Emeishan 30% discount tickets, skiing, hot springs consumption 30% -50% discount. "New Year blessing Mianyang fun" activities celebrate Chinese New Year, the locals can enjoy the preferential policies, but also to enjoy the tour Medicine King Valley, Porcelain, Jiangyou Li Bai Memorial Hall, the former residence of Li Bai and other tickets 15% discount.
Escort for the Sichuan Dong, tourism law enforcement sounded the "assembly"
To ensure the 2012 Sichuan tourism industry made a "good start" in the Year of the Dragon Chinese New Year "Golden Week" one month before the arrival of the province tourism law enforcement agencies launched a month-long winter and New Year "Golden Week" large tourism market order and safety inspection, which regulate the order of operation, improve service quality, eliminate security risks, protect market stability, winter tourism in Sichuan to create safe, civilized, peaceful tourism environment.
It is reported that the inspection include scenic, travel agencies, hotels and traveling by car in four aspects. For Chinese New Year "Golden Week" during the various tourism festivals and more features, will focus on the "zero or negative fare, force and coercion consumption, affiliated contractors and the city tour" of the irregularities, urging agencies regulate the use of contract template, to strengthen the supervision of outbound travel.
Dong tourists traveling by car is the main way to travel is one of Sichuan, it has also become the focus of the inspection. To protect the safety of tourists traveling by car, traveling by car along the route will focus on infrastructure with a check, to protect and guide the work.
Supporting infrastructure inspection, especially for traveling by car along the road signage, gas stations, rest stops, public toilets and other infrastructure with a check. Protection and guidance, the Provincial Tourism Office of the comprehensive management of the market requirements, the inspection found over a security risk, illegal operation of business units and individuals involved in travel, and traveling by car missing security services facilities and equipment, timely exchange of views with Pijiandanwei and reported to the local government, concrete deadline for correction of the views and demands. There are significant security risks for the business units involved in travel, they should immediately inform the relevant competent departments shall order the suspension of tourists, write to the local security authorities report significant security risk. Security services for traveling by car may lead to significant loss of tourism complaints, should be promptly reported to the City, the state government to urge the relevant departments to take remedial measures or make contingency plans.
High take-off climb in Sichuan, "the third pole in winter tourism."
Currently, Sichuan Dong has gradually form a "hot and cold," the Dong pattern, travel experts said that Sichuan has good natural conditions of winter tourism in China, "the third pole." Today, Sichuan is more humane by winter tourism product design, to create more freshness and experience of the winter tourist routes.
Tourism promotion and advertisement in the winter, the province is also out of an innovation. In 2011, pay at the major domestic and international travel, the province focused on the introduction, "a cold (ice) of a hot (Hot Springs, Panxi sun)" tourism products, subject to the traveling salesman and the tourist special favor. November 2011, Sichuan winter tourism promotional activities, product appearance Korea, to take the government set up the stage, the main business, integrated marketing, product promotion and advertisement of landing approach to market-oriented, relying on South Korea's largest hana-tour travel agency, a special promotion Jiuzhaigou , Emei line of winter tourism products.
China's winter tourism in Sichuan "third pole" on the road, what the peak to climb? Experts point out that, in carrying out the winter tourism, winter tourism to create the "third pole" of the process, we should make full use of transportation and tourism sectors are closely related to the seasonal price offered, introduced low-cost combination of winter tourism products to pass the winter tourist source markets, "affordable" information, thereby stimulating demand for winter tourism target markets. Source: Sichuan Daily
