Total tourism revenue exceeded 100 billion yuan, the province spent decades; onto a 200 billion yuan level, only four years. According to preliminary statistics, the province's total tourism income for the first time last year exceeded 200 billion yuan, reaching 2400 billion yuan. January 6, Provincial Governor Jiang Jufeng tourism in the province meeting a written statement that this year the province's tourism development to change the way in the new progress in deepening the reform of the institutional mechanisms to achieve tourism breakthrough in the full role of the tourism industry to protect and improve people's livelihood, make new achievements.
Last year, the province tourism market structure was further optimized, inbound tourism trips increased by 52%, the proportion of tourists outside the province rose to 59.5%, due to the earthquake caused more than tourists Foreign visitors to the province's pattern has been reversed. Travel further to speed up institutional innovation, to establish the source of marketing ideas to build a professional division of tourism marketing organization, integrated marketing resources. Further enhance the quality of tourism services, tourism became the first standardized model province. Together to further enhance tourism development. Jiang Jufeng the development of tourism across the province last year to be fully affirmed the achievements.
Jiang Jufeng pointed out that to further strengthen the tourism industry to accelerate the development of confidence and determination, focus their efforts on five aspects of this work. First, we must focus on the development of integrated transport hub to create a number of tourism products. Strengthen internal transport facilities and scenic integrated transport hub supporting and docking lines, and the surrounding provinces and cities with the opportunity to carry out to improve traffic conditions, Sichuan Gansu, Sichuan, Guizhou and Chongqing, and a large depth of Shangri-La regional tourism cooperation, attaches great importance to create a product key tourist routes such as, in accordance with district plan Tianfu positioning, rely on the communication lines to speed up the construction of "mountain lakes" international tourist resort; docking Aden airport navigation to build the "China Shangri-la eco-tourism core area." Second, we must thoroughly implement the revitalization plan and disaster tourism demonstration projects in Tibetan areas, the formation of new tourism growth pole. Accelerate the implementation of "sustainable tourism industry in earthquake-stricken area in Sichuan Province Development Promotion Plan", vigorously implement the demonstration of congress tourism in Tibetan areas of key projects, efforts to promote tourism and tourist villages Link building construction. Third, we must combine the cultural industry development and prosperity, and vigorously promote the development of cultural tourism the depth of integration. The province red culture, ancient Shu culture, three cultures, ethnic and cultural characteristics of natural resources, cultural resources and the organic integration of, and actively explore the tourism industry and cultural industries to promote the convergence of new ideas, new initiatives. Fourth, we must further promote tourism standardization, in an effort to enhance tourism competitiveness. Tourism in Sichuan Province to promote the implementation of a comprehensive action plan for Standardization, quality starts (best) to enhance the tourist city planning, tourism and strive to achieve by 2015 the basic elements of the basic coverage of the province's tourism standards. Fifth, we must strengthen the overall image of the shape of Sichuan and marketing to further enhance the Sichuan tourism influence. The formation of distinctive features, targeted system Sichuan tourism brand image system, and further improve the Sichuan tourism brand on the market in the well-known domestic and overseas tourists, particularly in the tourism industry to promote research advancement, the issue of high-end products, to resolve some of the important tourist attractions seasonal and other issues. Further strengthen the integration of marketing, innovative marketing, improved marketing effectiveness.
Source: Sichuan Daily
