Held January 6, the province's tourism conference report released: 2011 total revenue of tourism in our province is expected to reach 240 billion yuan, an increase of 29%.
Data marked with an 2011 Sichuan tourism upturn parabola. "Five" the first year, Sichuan tourism bigger space, and stronger industry and excellent service, do ring the brand for the province's economic development and social progress across domains play a more prominent role, reinforce the "2015 basically completed tourism economy "goals.
Tourism
For more active social and economic development in Sichuan
2011 Sichuan tourism economy running high, from the first time in 2007 exceeded 100 billion yuan, more than 200 billion by 2010, to 240 billion yuan in 2011, the tourism industry in our province with only 4 years to achieve "double" , Sichuan tourism industry to resist the "5.12" Wenchuan earthquake, the international financial crisis and the impact of the provincial government to develop well done "for three years to enhance the action" and "Five new tourism action" task of the year .
In 2011, the province's total tourism revenue is equivalent to the province's GDP (gdp) of 12%, tertiary industry growth rate of tourism growth by 17 percentage points higher. Tourism in quake-hit areas, ethnic minority areas and poor areas, stimulating employment, to help increase the more prominent features, to promote culture, agriculture, forestry and other related developments in the field more obvious.
Tourism
For leisure become the symbol of Sichuan
To invest 40 billion yuan building Sancha Lake heilongtan Long Island International Resort, Kangding yo city, Chengdu Global Center; Leshan Giant Buddha 5a successful creation of national-level scenic spots, old Beichuan county town quake ruins, Guangyuan Jiashan other 21 units have been 4a successfully created for the state-level scenic spots; Xichang Qionghai, Langzhong city, Mount Emei , Qingcheng Mountain and other 9 units to create provincial tourism resort ... ... 2011, according to "the high-quality resources to build a high quality product requirements", I Province, the construction of tourist products off a new round of high tide.
A set of data shows that three quarters of 2011, Chengdu, Deyang, Mianyang, Guangyuan, Ya'an and Aba cities in six worst-hit state of total tourism revenue up 38%, to achieve leapfrog development, becoming in 2011 the Sichuan Tourism Regional Development One of the biggest highlights. Meanwhile, the province Tibet and accelerate the development of old revolutionary base areas, Chengdu, Leshan and other products to enhance the tourism developed areas into the development stage, Guangyuan, Ya'an, Suining and so speed up the development into a new tourist destination, increasing the province's tourism development pattern optimization.
In 2011, Sichuan tourism development in the tourism industry a greater concentration of the breakthrough is the development of the beginning of another. Last year, Chengdu, Leshan, Guangyuan, and other places have been planned, implemented a series of major tourism projects to promote tourism industry cluster development to speed up transformation and upgrading. Last year, the new province and country music star farm hotel 652, the new tourism products shopping point 7, a number of scenic spots to accelerate the creation of provincial tourism resort process.
Tourism
So that "the world Sichuan Panda home" louder
" Sichuan tourism "second five" plan ", should the province as a tourism marketing, tourism development breakthrough. In 2011, the province through increased tourism marketing integration efforts, and innovative tourism marketing, tourism marketing targeted to enhance and expand the "world Sichuan Panda home," the brand image of the content.
Last year, the province's tourism marketing from the past "guerrilla style" to "resident" marketing changes, the establishment of tourism marketing alliance network, the source to open Japanese, English, Chinese Traditional websites, play newspapers, magazines, television, radio, etc. radiation of traditional media, mining the Internet, digital books and other new media value, effect, and vitality, and launched the "giant panda and the World Heritage Tour", "Three Culture Tour", "Jiuzhaigou Emei fine line" and other characteristics tourism products to meet the diverse needs of domestic and foreign markets.
Source: Sichuan Daily
