To "Twelve Five", the reception number reached 90000 inbound tourism foreign exchange reached $ 49398200, the city's international and domestic tourism is expected to total revenues of $ 19 billion. November 14, 2011, in Mianyang City special meeting on "speed up the development of tourism industry view", this set of data for the Mianyang Tourism's "second five" development set a benchmark.
This is the root pole, set aside the Mianyang Tourism "second five" during the height of the development. To this end, Mianyang, China will build an important tourist destination, the province's tourism industry into the total size of the top three.
Toward the goal, "five" in the first year, Mianyang tourism taking the steps, three important moves pretty open new office.
Ashes
Sichuan Mianyang add "world class" New Field
April 20, 2011, 2011 China Sichuan Mianyang International Cultural Tourism Festival opened at the venue. "Place to retain the original appearance of the earthquake site facilities, this is the first time in the world. Beichuan Earthquake Museum as the Pompeii ruins, is a tragic oil health, empathy place." Recovery for post-quake reconstruction, relying on the earthquake site developed by the World Tourism's new initiative, the United Nations World Tourism Organization Executive Director 索丹索莫基 heartfelt thumbs-up.
Time fell back to 2 years ago. In order to regulate and protect Beichuan earthquake site visit, less than a year after the earthquake, "Beichuan earthquake site travel plan trial operations planning," the introduction of earthquake site in Beichuan travel into trial operation. May 2011, Beichuan earthquake site tour of the open society, every weekend, to the memory of the North River here, to pay homage to two three thousand times the average tourist.
2011 Sichuan, China International Cultural Tourism Festival, the experts from the World Tourism Organization Eric said: "Although the world has not a particular tourism product is a disaster to visitors, but have to say the world Beichuan earthquake site have the power to shock. "
However, Mianyang to build new world-class travel is more important purpose is to demonstrate to the world the vitality of new Beichuan. Last year, the old ruins of Beichuan earthquake successful creation of national-level scenic spots 4a; this year, earthquake memorial will be open; then to fight the old and new Beichuan country 5a-level scenic spots, the "three bases in a window," an important area, red tourism classic scenic spots.
In addition, Mianyang offer visitors world tourism dinner there, "Three Kingdoms" cultural destinations. As support for this line important city, Mianyang integrated Zitong, Jiangyou, Fairy, Fucheng strength, increasing seven mountains, rich Leshan, Western Hills and other scenic spots, speed up the hometown of Li Bai, sinus Mission Hill, Li Bai Memorial Hall content area to enhance and improve the "Quiet Three" tours of the road, logos, toilets and other tourist facilities "iron triangle" of stability, so Mianyang travel routes for actively promoting the three countries declared World Heritage Site with confidence.
The new starting point
"Five," the first cornerstone was laid heavy site
This is a unique street. Visitors can taste Qiang tea, suck a few mouthfuls of the wine house Qiang, Qiang enjoy a snack at home. If interest, you can freely walk into a clothing store Qiang, Qiang embroidery over an addiction, but also put Qiang clothing, stone towers in front, heavy feel of a nation's history and culture. Here is the North River Ba Naqia.
Sichuan tourism in 2011 has made great achievements, including Mianyang's total tourism revenue reached 9.7 billion, more than before the earthquake a comprehensive $ 8.1 billion in 2007 to achieve a greater degree of recovery growth, in addition to Qianfoshan outside the area fully restored pick up . "Five" the first year, Mianyang tourism industry rode Swagger: The City as the center, north of the River as the main support of new and old town, with the theme of integrated circuits, integrated circuit area with a focus on building earthquake memorial (expedition for further studies) tour, a large eco-cultural tour Jiuzhaigou East Ring Road, Sichuan Road Three and cultural tourism and other core products, the leisure, tourism as a key supporting industrial technology products, the urban environment and the conditions continue to improve reception, food, housing, transportation, travel, shopping, entertainment function of supporting the further improvement of health tourism and modern service interaction.
In 2011, Mianyang depth of cultural industries and tourism industry integration, to further enrich the content and attractiveness of the tourism and enhance the quality of the tourism industry, provide the impetus for the sustainable development of tourism source.
To the North River, will go to the new Beichuan county seat; to the new Beichuan county seat, will visit Ba Naqia. April 20, 2011, North Chuanbanaqia Street Pedestrian Mall officially opened, becoming the new Beichuan special cultural symbols. In Mianyang Tourism Bureau He Yiyu view, Ba Naqia is not only a commercial street, is a display of street Qiang culture. "It is the development of Qiang cultural heritage and an important carrier."
In 2011, the tourism marketing as Mianyang development of tourism industry accelerator. June 11 that year, opened in Weihai "counterparts aided province (city) tourism promotion tour Thanksgiving activities" of the big screen, to attract visitors to Shandong, Mianyang, witness the miracle and the reconstruction of tragic heroic history of changes to experience the ecological landscape and Tibetan and Qiang charm.
At the same time, Mianyang judged accurately locate source markets, innovation and tourism marketing, through regional co-marketing, integrated marketing and festival line marketing, improved marketing mechanisms.
Strive for high
Project to develop a larger market with a large field
New Year's Day 2012, a small holiday, Mianyang, Beichuan County, Nine Emperors Hill, Medicine King Valley, and other scenic Xiaozhaizigou snow. New Year 3 days, a variety of snow play area attracted 7.5 million visitors, bringing tourism revenue for local 1350 million yuan, an increase of 682%.
To Mianyang's "speed up the development of tourism industry view" to coordinate, Mianyang warp and weft of the tourism industry is constantly extended. "Second five" 5 years, Mianyang to achieve high levels of star-rated hotels and scenic spots 4a above, the quantity and quality of tourist resorts on the break, the full development of all kinds of travel format, tourism services, the fundamental improvement of reception conditions, travel improve comprehensive services, tourism core competitiveness significantly enhanced, significantly improved the overall efficiency of travel, tourism brand form, into the ranks of Sichuan Province, the leading tourist destination.
Human and natural, is a scenic spot for tourists attracted by its charm. "In view of the world landscape of Sichuan," the maturity of the development of the tourism industry, the project construction is an important carrier. Chengmianle tourism decorated in the Mianyang economic belt, known as "hometown of Fuller," "West Valley" in the world, feeding the Tang Dynasty poet Li Bai, the birth of the flood hero Yu, ideally in tourism development in many congenital advantage. However, the core tourism appeal lies in tourism projects. People travel in consumer demand to escalate from sightseeing tours leisure travel today, the industry has been recognized as the project is an important carrier of tourism development and leverage. Thus, the "five-second" period, Mianyang rely on the efforts of the day after tomorrow, take it at the birth of a new building for the reputation of national civilized city famous tourist destination city.
2012, Mianyang will tour the new high-impact construction of major projects. Planning in advance - this year, Mianyang will promote the old town of Beichuan and Tangjiashan barrier lake planning and construction of tourism infrastructure, to complete the region's tourism planning; promote Beichuan Earthquake Museum and the "bombs and one satellite" red tourism two National Defense Science and Technology classic red tourism scenic spots of national planning and construction. Boutique Open - this year, Luo Fu Shan and Xian Mianyang two sea tourism resort will accelerate the pace of construction, and start to create the provincial tourism resort and reporting. Increase zitong seven scenic mountain area 5a of the creation of national efforts; earthquake site in Beichuan earthquake site tour will be the core area and the earthquake in the Memorial Hall this year, the new Beichuan county consolidation, start 5a-level tourist area of creation.
Held on January 6, according to the province's tourism work conference spirit, "five-second" period, will be built eight Mianyang Expressway, around the development of integrated transport hub, develop core competencies of Mianyang tourist routes. This year, the County will Mianyang, Beichuan, Ping Wu, Jiangyou, Zitong and other places of tourist attractions, travel channel, travel town by theme integration of resources, focus on 2-3 products to build rich, good infrastructure, strong brand appeal quality tourist routes.
Source: Sichuan Daily
