December 2, 2011, Sichuan through the "State Inspection", successfully created the country's only provincial tourism standardization pilot. Throughout the year the creation of the road, a Sichuan tourism founding of the opportunity to set up a working mechanism to build from the system framework, to the popularization of the pilot from the enterprise, from government departments to tourism businesses, promoting tourism boom for the standardization of Sichuan tourism industry the core competitiveness has improved significantly.
Create a tourism standards, Sichuan became the vanguard of
In 2010, the province identified by the National Tourism Administration as the only pilot province tourism standardization; 2011, increased by creating a standardized pilot provinces of Sichuan tourism service quality and management level of the campaign officially started.
One year, a series designed to enhance the Sichuan Tourism "strength" policy introduced and implemented. " Sichuan Tourism Standardization Development Plan (2011-2015) "to define the main tasks of tourism standardization work;" Sichuan Tourism industry standard system "to determine the Sichuan Tourism basic framework of the standard system; the newly revised " Sichuan Tourism Regulations " further strengthen the standardization of regulations based on tourism; " Sichuan Tourism Interim Measures for Standardization, "and other normative documents to the gradual standardization of Sichuan's tourism into the standardization, the legal system.
One year, the province established 87 provincial tourism enterprises and tourism standardization pilot unit was constructed by the provincial tourism standardization committees, technical committees and assessment committees and area, restaurants, travel agencies and other 9 assessment office composed of "1 +2 + (9 + n) "tourism standardization system, establish and improve standards of tourism standards implementation, implementation, evaluation and supervision of the management system, enhancing the tourism industry-wide standards awareness and promote the province to further standardize the management of the tourism industry .
Create a tourism standardization, a thumbs-up visitors Sichuan
January 6, "2011 National Tourist Satisfaction Survey Report" released by 83.47 points, Chengdu ranked honors the fourth quarter of 2011, the fourth tourist satisfaction.
Full implementation of tourism standardization, implementation of scientific management, improve service quality mechanism to Sichuan tourism industry's competitiveness in all areas over the past year has been greatly improved. In 2011, Hong Zhu Shan Hotel won "five-star hotel brand of choice," the title, Mount Emei monastery monastery become a model, Emei Mountain - Leshan Giant Buddha Scenic invited China Institute of expert team developed a standardized six sub-systems, standardization of 290 standard area system; 2011, Jiuzhaigou self-help online ticketing, digital video recording systems, grid-based management system and so achieve standardization; 2011, Langzhong city tourist reception center to achieve a consultation, complaints, medical, postal, film, business, ticketing, Luggage Storage-stop service.
Late last year, conducted by the National Tourism Administration National Tourism visitor satisfaction survey results, Chengdu, Deyang, Leshan, Yibin, Nanchong, Kwong, Ya'an, Ziyang and other eight pilot cities for more than 95 percent within the pilot units to achieve a zero complaint .
2012, from the province towards a demonstration pilot provinces
This year, the province is the pilot province from tourism into a standardized model province.
January 6 at the provincial tourism conference declared: "Sichuan Province started a comprehensive action plan to promote tourism standardization." In 2012, the province will implement the best tourist cities in China (Chengdu) and 20 to enhance China's outstanding tourist city plans to continue to carry out tourism county and national agriculture and rural tourism, leisure activities to create a demonstration counties. To increase brand-building efforts in the tourism industry, creating a 5a, 10-level scenic spots by more than 4a, and actively striving first national tourist resort. Provincial Tourism Bureau, Hong Hao Li, said: "By 2012, tourism in Sichuan will achieve the standardization of the normalization operation mechanism, in order to enhance the competitiveness of tourism in our province to achieve the Sichuan Tourism 's 'quality win'. "
Source: Sichuan Daily
