Inbound tourism trips throughout the year 2011 is expected to exceed 1.6 million, an increase of 52%.
This is the meeting of January 6, the province's tourism conference to announce the entry of tourists in our province in 2011 data. Although the history from before the earthquake the best performance 11.7 million is still some distance, but the growth rate is far higher than the national average growth of inbound tourism. In this regard, the Provincial Tourism Bureau, Hong Hao reasonable interpretation is: "the formation of the province's tourism system together, played a portfolio to achieve a multiplier effect of marketing."
2011
Use event marketing to the world tourists are more concerned about Sichuan
Although not meet the 1.7 million arrivals in 2007 the history of the best results, but 11 months of 2011, Sichuan inbound tourists 1569100 passengers, an increase of 59.9%, and foreign exchange income of $ 533 million. Such excellent results, relying on the province this year focus on event marketing, increased attention from foreign markets.
April 2011, a campaign to "fully demonstrate the results of post-quake reconstruction," the "2011 China Sichuan International Cultural Tourism Festival" held in the town of Aba water mill, to the world showcasing the new face of disaster and China's response to disasters, has been guests spoke highly of the participants.
October 2011, the Provincial Tourism Bureau and the China Photographers Association jointly launched the "'draw that line photo 365 · Sichuan' - foreign photographers focus on tourism in Sichuan series of promotional activities, "the tourism sector in the country caused a strong reaction, Sichuan tourism popularity, the concern was further strengthened. "Ten, hundred, thousand, million" (Ten theme show of Sichuan, one hundred famous photo of Sichuan, thousands of tourists visiting the Sichuan shot, thousands Photographer chase Sichuan) series, German photographer, photographer Korea, "China National Geographic "magazine contract photographer, etc. have focused Sichuan, attracted media attention and Internet hot.
Taiwan market rapid growth is an example of the resident marketing success, the province has set up in Taipei Sichuan tourism experience center, publishing travel books, thematic tourism image publicity launch publicity and landing site. January to October last year, the province received a total of Taiwan tourists 241300 passengers, an increase of 99.5%.
2012
Strive to restore to pre-earthquake levels of inbound tourism
Late last year, "Sichuan" second five "tourism promotion and marketing planning" officially released - this is the first time in Sichuan Province as a "Five-Year Plan" to develop the tourism marketing plan. According to the plan, the province will be in the "five" integrated five-year period around the resources to travel theme , put in, the language, etc. and try to release 10 languages in 2015, covering 30 countries and regions of the 40 sets of tourism publications; intends to build 10 major source of not less than 15 Sichuan tourism experience base for different regions, different cultures and age structure of people's consumption patterns, hobbies, cultural background and other factors, the precise choice of marketing platform, the implementation of source to marketing; set up Sichuan tourism marketing alliance network, and continuously expand the online display, online marketing and online information services field, three-dimensional form of the travel site marketing alliance.
This year, the province will source region for the implementation of the concept of marketing, event marketing and integrated marketing for the main work, the province's 21 best tourist cities in China and for the implementation of the main backbone enterprises, around the "main line", "Ten activities "," twenty-five Festival will "," n to promote "four job content, the implementation of online network marketing, travel book publishing, source to marketing, film and television production and dissemination of tourism information for overseas marketing, covering" five projects " . Meanwhile, travel agents will be built overseas promotion agencies, and actively participate in international activities of travel agencies to strengthen cooperation with ASEAN and the Asia Pacific region's tourism co-operation, enhance tourism and international tourism organizations, the level of cooperation, promote the development of inbound tourism market, and strive to inbound back to 11.7 million, reaching the level before the earthquake.
Source: Sichuan Daily
