"In 2011, the development of the Sichuan earth tide, VITALITY, always vivacious good situation. Sichuan tourism to achieve the "five" the first year's opener, the province's total tourism economy 200 billion mark, the total revenue of tourism 240 billion yuan.'s total tourism revenue in 2007 topped 100 billion yuan, over 200 billion yuan last year, only 4 years to achieve the 'double'. "
"Second five" is to build a tourism economy of the critical period, Sichuan tourism sector in the "five" the first year, adhere to the scientific development concept as a guide, bold emancipation of the mind, the development of innovative ideas, sort out development, scientific planning "second five" development blueprint, the preparation of the "Sichuan" second five "tourism development plan." At the same time, put forward the "five" the total number of late travel 400 million, total tourism income of more than 400 billion yuan, the basic realization of tourism resources in the province to the tourism economy overall goal of change.
High demand work together to promote tourism revenues into only four years, "double"
In 2011, the province's total tourism revenue and growth continue to remain high. The province's tourism industry, the scientific development of theme , in order to speed up the transformation of economic development as the main line, seize new round of Western Development and other major strategic opportunity to strengthen the large tourism industry and the concept of comprehensive, bold innovation mechanism, give full play to the Provincial Tourism industry leading group co-ordination role, the high improvement, accelerate development, tourism and the economy to sustain high growth, the province's tourism economy by 2011 the total exceeded 20 billion mark, the total annual tourism revenue reached 240 billion yuan, an increase of more than 29 percent. Total income from tourism exceeded 100 billion yuan in 2007 for the first time, over 200 billion yuan last year, only 4 years to achieve "double."
Inbound tourism trips throughout the year is expected to exceed 1.6 million, an increase of 52%. 330 million domestic tourists is expected to passengers, an increase of 22%; domestic tourism income 234 billion yuan, up 25.7%. In 2011, the province's total tourism revenue is equivalent to the province's GDP (gdp) of 12% (of the province's GDP by 2 trillion yuan terms); tourism growth rate of the tertiary industry growth rate of 17 high percentage points (the province's tertiary industry growth rate of 11.7% by count).
Various data show that the tourism industry in our province to resist the Wenchuan earthquake, the international financial crisis and the impact, continue to maintain a rapid development momentum, well done to develop the provincial government's "three years to enhance the action" and "new five Tourism Action "of the annual task of the tourism industry to expand domestic demand, promote employment and increase their income, development and revitalization of affected areas, maintaining social stability, has played an increasingly important role.
To create tourist products to promote transformation and upgrading of tourism products
According to the province's efforts to build high-quality resource requirements for high-quality products, the province launched a new round of construction of tourist products climax.
Resources into tourism products faster. The province of science to develop tourism resources development planning, accelerate new product development, and take effective measures to rich resources into tourism products. Have been completed the upgrading of products, the formation of a good economic and social benefits. Last year, the province Leshan Giant Buddha 5a successful creation of national-level scenic spots, old Beichuan county town quake ruins, Jiashan, etc. Guangyuan has successfully created 21 4a for the state-level scenic spots.
Upgrade tourism products to accelerate restructuring. Accordance with the "second five" tourism development planning, disaster planning, the revitalization of the tourism industry to promote tourism products from the tourism and leisure tourism and try to change, to promote the diversification of leisure development. Accelerated around the resort, folk experience, Red Classic, sports health, geology, science and other product development, accelerate the development of city parks, cultural square, business and exhibition, sports, entertainment, specialty commercial street and other cities leisure and rural tourism product. Especially Xichang Qionghai, Langzhong city, Mount Emei , Qingcheng Mountain and other nine units in accordance with National Resort District, the new standards and requirements, and actively carry out the provincial tourism resort creation and training, to build state-level tourist resort basis.
Tibetan tourism and other key elements of construction and regional development accelerated. Closely linked to the development of integrated transport hub, strengthen tourism products along the upgrading and supporting public service facilities and other construction elements. In particular, the strengthening and promoting the development of tourism in Tibetan areas, focused on the introduction of the "3 +9" destination, a large fine of 15 100 village demonstration projects, the implementation of intellectual support, publicity and promotion, personnel and standardization of helping four programs, promote the rapid development of tourism in Tibetan areas.
Innovative marketing model to enhance the influence and visibility
Sichuan tourism industry to accelerate innovation in tourism promotion and marketing as a strategic breakthrough in the development of tourism in our province, the province's tourism marketing efforts as the engine and thrusters, effectively change the marketing concept, bold and innovative ways of marketing tools and institutional mechanisms to enhance the marketing efforts practical results.
In 2011, Sichuan successfully held a successful second China International Trade Fair traveling by car for the event since Fair accomplishing tourism brand and grow into our province, "China Zijia the Holy Land," a good foundation; Following the International Cultural Tourism Festival, the "Sichuan fun" Autumn big run off the province's tourism marketing activities of another climax; planning and to promote the "line of camera 365. painting that Sichuan - Chinese and foreign photographers focus on tourism in Sichuan series of promotional activities, "Chinese and foreign well-known photographers have focused Sichuan, attracted media attention and Internet hot. The province to show the world the experience and post-disaster reconstruction of science's great achievements.
Also, select various types of carriers, to strengthen the marketing mix, target source to market, flexible combination of various types of communication carriers, targeted, precise delivery, arrival rate. "Charm of Sichuan? 2011" campaign through the Internet Travel Network marketing alliance, made use of online activities, the impact of traditional media to create a momentum, landing activities create the atmosphere of the way, wide dissemination of tourism in Sichuan a new charm.
It is reported that Sichuan Tourism Bureau through innovative promotion and marketing, to enhance the market competitiveness of domestic and international tourism, especially more than 50% growth in inbound tourism, Taiwan's tourist market grew by more than 60%.
Optimize the structure of tourism products showed the "four card"
In 2011, Sichuan tourism industry, optimize the structure of tourism products, raising the "four card" to attract overseas tourists to become a new bright spot.
Lay the tourism product, "transformation" brand. Further reform and improve the existing tourism products, and constantly develop new products, developing new formats, perfect product system, mainly to promote eco-tourism from the tourism and leisure, folk experience, Red Classic, sports health, geological science, multi-layered, system into a variety of products, until now, has created a new 24-level scenic spots, including 5a-level scenic one, 4a-level scenic spot 15.
Lay the tourism product "features" brand. Aimed at source markets, in-depth analysis of needs, to European and American market, "the giant panda and the World Heritage Tour" to Southeast Asia and Korea, respectively, launched the "Three cultural tourism" and "Jiuzhaigou Emei fine line" for the Taiwan market to " round and round "as the theme of tourism products and packaging giant panda planning weekend leisure travel to the North China market, "Panxi Sunshine Tour" to Southeast Asia and Taiwan region to focus on planning and design of the "snow, spring, sun" as the theme Sichuan winter tourism products.
Lay the tourism product, " theme "brand. Foreign tourist groups for the launch of "1 +2, surprise tour Sichuan", for the surrounding provinces, municipalities and launched the "Sichuan fun - × × have something to say," traveling by car for the launch of the province "to hold their own direction - starting from × ×" for Taiwan , Hong Kong, Macao launched the "Sichuan fun - great beauty Autumn" for Japan, Korea, the United States and Britain launched the "hometown of giant pandas Quest Tour."
Lay the tourism product, "leisure" brand. Guidance Xichang, Huashuiwan, flower dance world, Langzhong or Lake Bell, Qiliping, Guanyin hometown, such as the Dead Sea area the creation of provincial tourism resort, has entered into provincial examination and approval phase, construction of resort to further develop my Provincial tourism resources, optimize the structure of tourism products and enhance the core competitiveness of tourism.
"Marriage Man Journey" presented to the world colorful Sichuan
The party's congress sounded the Sixth Plenary Session of China's culture and prosperity, and development of the horn ......
Cultural resources in the province of Sichuan is also the tourism resources in the province, tourism industry and cultural industries intertwined. Unique natural resources and profound Sichuan culture, three culture, national culture, red symbiotic cultural integration, it will be Sichuan tourism across the development of a new engine.
"Sichuan" second five "tourism development plan" put forward the future development of our province will dig all kinds of cultural resources, cultural tourism product development efforts to improve the level of creativity, culture and tourism to achieve the depth of integration.
Vice Governor of Sichuan Province, Huang Yanrong the just-concluded tour of Sichuan Province at the work states: "To promote the development of tourism and cultural development and prosperity closely together, and actively explore the tourism industry and cultural industries to promote the development of new methods of integration, new ideas, new ways to dig culture, into the full range of cultural elements; must focus on the cultural construction of tourist products; to industrial innovation and cultural integration of the tourism industry to promote the development of the mechanism. "
Sichuan tourism as an important carrier of cultural transmission, promoting the tourism industry and the integration of cultural industry development. Produced by fusion of culture and tourism and cultural tourism industry, showing unprecedented vigor and vitality. 2011, "five" the first year, Sichuan from the protection and utilization of cultural resources, to achieve the marriage of culture and tourism, staged a one Taiwan "Culture + Travel," the big plays.
Hailed as a new cultural tourism in Sichuan "tour map" of the "Tianfu Shu Yun" is a fusion of culture and tourism in our province, a slice, all reflect the "Culture is the core value of tourism," the truth.
People from the real large-scale drama "Road Solutions Dujiangyan , "and learned Taoist scenic spots in Sichuan World Heritage cultural sites of Dujiangyan tourism and cultural attractions in close contact.
People through a "Kangding Love Song" to understand the mysterious beauty of the snow-covered plateau Ganzi, through a "magic Jiuzhai" Understanding the fairy tale world - Jiuzhaigou and so on.
"Sichuan Opera Show - Face the legendary" continuous performances in Chengdu. Often by local repertory theater for tourism, cultural tourism industry in Sichuan is the first in the country.
Mount Emei , Leshan Giant Buddha tour group to build a "world Emei Snow Bud Tea Zen," Tour performance, reflecting the depth of Emei Buddhist culture, tea culture, martial arts culture.
Tibetan culture and customs in order to show the large-scale musical "plateau style", highlighting the regional characteristics and cultural characteristics, so that better integration of culture and tourism.
Sichuan launched the rich ethnic customs, age and distinctive features, with modern culture, style and major tourist attraction entertainment products, is to attract overseas tourists, a major resource, has become the international influence of the cultural tourist products and competitive products.
The province's total tourism revenue in 2012 will try to reach 280 billion
It is reported that Sichuan Tourism Development International Cultural Tourism Festival will be 2012 and Fair for the third time since the nodes around the "main line", "Ten activities", "twenty-five Festival will", "n to promote the" four task content, online marketing through the implementation of the network, travel book publishing, source to marketing, film and television production and dissemination of tourism information covering "five projects", innovative means to improve marketing effectiveness.
According to reports, will start the congress tourism demonstration projects to promote tourism in Tibetan areas to accelerate development. Start the implementation of the road seamless travel thousands of miles, 3 +9 tourist destination model congress construction of key projects. Prominence to the construction and tourism village tourism ring construction, planning and construction of 15 Tibetan herders to settle tourist village, to create 317318 towns and villages along the key to increase the prefecture, "a two-band" ( Inagi Aden original eco-tourism experience international travel boutique area, Gongga Valley eco-cultural tourism zone, cultural and ecological tourism Danba Valley Jiarong belt) construction, by leaps and bounds. Preparations for the "major project to promote Tibetan tourism will be" to demonstration projects as a leader, as the starting point, leading, guiding Tibetan tourist products, travel channel, and key elements of construction. For organizing the "First China Sichuan Shangri-La International Tourism Festival (Forum)", Sichuan Yunnan to jointly promote the development and construction with the Ministry rose to national level development strategies.
At the same time, will also give prominence to the development of cultural tourism industry, culture and tourism to achieve the depth of integration. Effort to create the characteristics of cultural tourism products, create brand and cultural performing arts, cultural tourism Ba carrier to implement the construction project, focusing on creating five types, 100 characteristics of urban cultural tourism cultural tourism and eight fine lines, construction of a number of cultural tourism and creative industry park. Effective integration of tourism and cultural resources and increase the intensity of the local cultural studies, dig all kinds of cultural resources development, cultural tourism product development efforts to improve the level of creativity, culture and tourism to achieve the depth of integration.
Sichuan Tourism Secretary Li Hao Kang told reporters: "By 2012, we are faced with major opportunities are: First, a new round of strategic opportunity of western development. The second is to continue to expand domestic demand brought about by market opportunities. Third, the development of integrated transport hub to bring development opportunities. Fourth, open co-operation will further expand opportunities for development. Fifth, the development has brought great prosperity and cultural development opportunities. "
"Facing the new situation, new opportunities and new challenges, we must earnestly thinking and action to the provincial government to determine the current economic situation and economic work this year, making arrangements, at a new starting point for development, further emancipate the mind, the concept of a dialectical view of the opportunities and challenges, seize the opportunity to further strengthen, with a good sense of opportunity to adjust and perfect the idea, to do more targeted work to achieve leapfrog development of tourism in our province. strive to to achieve the province's total tourism revenue reached 280 billion yuan, an increase of 18% of the target. "Hao said Kangli confidence.
Source: Sichuan News Network
