"High improvement, speed up development", 2011, Sichuan tourism industry to produce beautiful responses: the province's inbound tourists 1639700 passengers, up 55.9%; domestic tourists about 3.5 million passengers, up 28.9%; annual travel Total revenue exceeded 200 billion mark, reaching more than 2440 billion yuan.
The respondents rich in content. Usher in new disaster tourism, marketing, frequent new ideas, in the "external work excellent", while "hard skills" is the last year in Sichuan tourism one of the keywords, start a number of large projects, large enterprises and groups collectively "to force ", the tourism standardization steadily.
In 2011, Sichuan tourism income exceeded 200 billion behind the accelerated transformation of the tourism industry, is the inherent strength of the enhanced effectiveness of enriching the industry.
Tourist project is especially pronounced transformation of the tourism industry into the fast lane to adjust
December 31, 2011, a total investment of over 50 billion tourism industry with the largest Longmenshan projects - Pingle pastoral-based National Resort started. The project is both traditional and modern, to create not only the town's cultural heritage Area District, eco-tourism resort, and there are resorts and mountain sports business experience District and other tourism projects.
Data show that last year the province launched the implementation of 50 major tourism projects. The 50 provincial key projects be included in a large project library, the annual investment of 11.8 billion.
"Last year, tourism show for large projects particularly outstanding." Provincial Tourism Bureau person in charge of the implementation of these projects started, for Sichuan tourism to enhance the overall image and tourist industry has a huge role in promoting structural adjustment.
By the "ticket economy" to "industrial economy" changes in the concentration of force large projects, while tourism is also large enterprises and groups have a good performance.
6 counties and Longmen related Chengdu Culture Travel Group invested 220 million yuan investment in the establishment of Longmen function Tourism Co., Ltd., to invest in the power of leveraging the development of major tourism projects Longmen functional areas; Chengdu MICE Group invested 40 billion yuan in building Sancha Lake heilongtan Long Island International Resort, Kangding yo city, Chengdu center, four major global tourism projects.
"Twelve Five" period, the province to foster a number of annual business income of over $ 500 million total assets of 10 billion yuan leader to encourage tourism enterprises to seize the capital markets, for nearly 5 years 3-5 tourism enterprises listed.
Accelerate the transformation of the tourism industry, cultivating large enterprises and groups to become the only way.
2011, it is worth mentioning that, riding the wind Tianfu New construction starts, the local "mountain lakes" high-end positioning of the high-end international tourism and leisure resort, Sichuan tourism will also usher in a new growth pole.
Sichuan tourism books placed Eslite standardization and marketing a portfolio lay
Last year, the province received inbound tourists 1639700 people, of tourism foreign exchange earnings $ 594 million. From "Sichuan is still beautiful" to "Sichuan fun" Tourists in Sichuan choose.
"Inbound market by leaps and bounds in 2011, restored to the level before the earthquake." Tourism in the province at the head of market development, it seems, a "new" hit the Sichuan tourism abroad to develop marketing ideas and change.
In April, the town of Wenchuan water mill, unprecedented in China Sichuan International Cultural Tourism Festival shows Shu rich tourism resources, but also shows the results of post-disaster reconstruction. May, "Sichuan fun, cool aestivation" tourism promotion to Taiwan , Panda caravan onto the streets of Taipei, Sichuan travel books placed Taiwan's Eslite Bookstore.
Tourist market segments, to continue marketing to build customer base, station marketing, operational mechanism, in China Taiwan , South Korea to open its first "Chengdu Experience Center", the tourist market has also published a Sichuan tour books and pictures. Last year on the market in Chongqing , Sichuan tourism slogan put forward "fun in Sichuan, Chongqing, most people say," as the "competitive stance" as "gestures of cooperation," attracted a large number of Chongqing tourists.
The rapid growth of inbound tourism recovery, thanks to the marketing of a precedent, and even less from Sichuan tourism industry in its own standardization. Tourism industry, the creation of the brand, enhance the competitiveness of the tourism industry, tourism, standardization in which play a key role.
In 2011, the province became the country's only provincial tourism standardization pilot, began intensive development of a set of criteria. The province's "second five" tourism development plan for the first time to join standardized content. Person in charge of Provincial Tourism Bureau, which Sichuan tourism product shape change, and promote the implementation of large projects of great significance.
Change disaster area, the villagers become wealthy industry owners to enhance the development of confidence and motivation
On April 20 last year, welcoming the North River Street, the new county Bana Qia Commercial Street, now has more than 4000 farmers to open up shop. Qiang from the restaurant chain to feature arts and crafts store, covers an area of 76400 square meters of Ba Naqia attracted participants from Inner Mongolia, Xinjiang, Shanghai and other places of 110 merchants settled.
8 months since the open street, this street has become a site of Beichuan earthquake travel routes on one of the most important attractions. Change disaster area, Bana Qia is just a microcosm.
First three quarters of 2011, Chengdu, Deyang City in six worst-hit state of total tourism revenue growth in 2007, before the earthquake of 83%, 38% year on year growth, an increase of 8 percentage points higher than the province. Data behind the revitalization of the tourism industry is the development of stricken areas to bring the enriching effect.
Provincial Tourism Bureau in the eyes, as the reconstruction of the leading industry, tourism not only in the sense of recovery, driven by the economy, and more importantly, to enhance the public's confidence in Sichuan, "disaster tourism, reconstruction, new, changed many people's view of Sichuan after the earthquake. "
Just hit. 2011, "October" holiday, eco-tourism area is located in Central Gongga Moxi town of Luding County residential reception point average occupancy rate of 85% over the same period in 2010 increased 41.2 percentage points. Data show that in 2011, eco-tourism area in the ring Gongga tourism revenues, decreased the proportion of tickets, dining, shopping, special consumption ratio increased significantly.
Tourism has become a national economic development of the motor to accelerate. In 2011, the province launched the "road seamless travel thousands of miles" and "boutique village 100", 15 Tibetan tourism demonstration projects, many of whom Aden airport, Inagi Aden this world-class boutique area of major tourism projects, intended to promote Tibetan Tourism leaps and bounds.
Source: Sichuan Daily
