Bustling Chinese New Year leave has expired, the Mianyang Spring Festival tourism is also gratifying digital finishing: The city received a total of 136.57 million people, an increase of 6.79%, tourism revenue of 412.792 million yuan, an increase of 40.45%.
Review of the Year of the Rabbit year-end data: Mianyang, the city achieved a total total tourism income of 9.722 billion yuan, an increase of 49.02%, recovery and more than the level before the earthquake, a dash of color in Mianyang industrial disaster revitalization. Experienced a three-year reconstruction, Mianyang tourism industry has a full recovery. Restoration and revitalization of the tourism industry, Mianyang influence is also rising.
2012 just after New Year's Day, Mianyang City, the city government through the CPC Mianyang City, Mianyang Municipal People's Government to accelerate the development of the tourism industry, the goal of "Opinions" exciting: to strive to "12th Five-Year" period, so that Mianyang Tourism industry, the total size of the province's top three.
2012, Mianyang development of tourism, the environment better, bigger opportunities.
Three years dormant tourism industry across the board recovery
Before the earthquake, the Mianyang, the tourism industry showing a good momentum of vigorous development: in 2007, when the reception of domestic and foreign tourists 11.4261 million people, total tourism income of 8.094 billion yuan, ranking third in the province. Unexpectedly, an earthquake disrupted the progress of this relay, the 2008 data show that when the city's domestic visitors only 7403500 people, down 44.35 percent compared to 2007; total tourism income of 4.018 billion yuan, down 50.36 percent more than in 2007.
Through a three-year reconstruction of the 2011 Mianyang total tourism revenue reached 9.7 billion yuan, more than before the earthquake, the 2007 level, which means that Mianyang tourism industry has been a full recovery.
The development of tourism without good marketing. Spring Festival holiday travel golden week, for example, to come out on top, Mianyang early layout: the end of last year, successfully held the "tour of Mianyang, Mianyang" Large Square promotional activities to the local market is sizzling, and immediately went to Chongqing, Xian, Chengdu and other places to organize press conference. Throughout the past year, the tight schedule of the Mianyang Tourism Marketing, promotion and marketing of multi-faceted, wide range, high frequency schedule the release of the full range of signal recovery of the tourism industry:
March, invited veterans Tourism Alliance and Shenzhen travel agencies, the media the Mianyang adopted style line, through tourism practitioners, the power of the media will the Mianyang tourism resources in a wider range of propagation;
In April, successfully hosted the International Cultural Tourism Festival in China's Sichuan Mianyang at the venue, once again attracting the eyes of the world;
In June, Mianyang detachment of the tourism industry in Shandong Province to carry out the the counterparts reconstruction of the province (city) Tourism Thanksgiving promotional tour activities, try the "emotional marketing" effect is very good ...
So intensive, high-profile marketing campaign to let more people know about the Mianyang Tourism. Today, the remarkable new and old Beichuan people deeply impressed - small soldiers of Chinese Tourism Association president the Yin Ruoqing emotion, the old and new Beichuan will be the biggest advantage of Mianyang, the development of tourism; once kept in purdah did not know, "two bombs City "More tourists Lianhu surprise. Cuiai Ying, general manager of the Beijing capital travel agency, Mianyang Science and Industry tourism resources are only a handful in the country.
In 2011, the Mianyang Tourism Industry fruitful: 25 tourism projects included in the 2011 provincial "a group of four" tourism construction projects, 21 tourism projects included in the 2011 provincial "a group of four" Tourism reserves (CMB) project; "two bombs and one satellite" national defense science and technology education base, Beichuan County Earthquake Ruins Museum, the town of Beichuan County Yongchang into the second batch of national red tourism classic scenic spots Directory to build a good city classic red tourism attractions to promote the development of red tourism strong support.
Moreover, in order to comprehensively enhance the level of tourism services, Mianyang last year carried out a total of two star hotels to assess the training of the new standard 94, a tour guide service personnel and 112 reception etiquette training, two rural tourism training 435 employees.
Remodeling resources in the hands "trump card" early grow into
Mianyang tourism industry has been the existence of this reflection sound: Mianyang tourism industry further development of the biggest problems facing but the lack of core competitiveness of products.
Around the Mianyang tourism resources, can be divided into three blocks: Li Bai culture, Wenchang culture, the culture of the Three Kingdoms roads of Shu, Qiang Shu culture, Baima Tibetan culture as a prominent representative of cultural tourism resources; to Wanglang, Xiaozhaizigou, as the on behalf of the natural eco-tourism resources; relying on the construction of science and technology city in China (Mianyang) only science, technology and industry tourism demonstration base. "These resources are an important basis for the development of the tourism industry, Mianyang City Tourism Bureau, He Yiyu think," 5.12 "Wenchuan earthquake did bring to many scenic spots of varying degrees of combat, but on the other hand, also for Mianyang created a "trump card" - the old and new Beichuan county seat has a unique identity.
Over the past year, this "trump card" fame, has become a nationally known tourist destination.
Beichuan county town of Kaesong over the past year, especially in April last year the Ba Naqia Commercial Street, Street, after the holidays, Beichuan county crowded. Just past the Spring Festival , the Spring theatrical performances, fireworks bonfire party, the Qiang fun sports activities, "Yu Qiang tribal" Classic Dramas exhibitions and activities.
2011, the the Mianyang 4a scenic family have added new members: the earthquake ruins of the old town of Beichuan success among the national 4a-class tourist attractions. Beichuan earthquake site tour on an open society, in May last year, every weekend, here cherish the memory of the visitors to pay homage to an average of two or three thousand people. Beichuan earthquake memorial outside the ruins not far from the name "crack" the main project has been completed this year will be open.
Hand when the "living sign" a number of unique resources, the rapid momentum of Beichuan tourism: Year of the Dragon Chinese New Year Golden Week Beichuan county tourist reception of up to 275000 people, of which 1.5 million overnight visitors, day trip tourists 260000 people . Although the tour visitors compared with last year a slight fall, but has made 33 million yuan of tourism revenue, an increase of 160.05% success.
"12th Five-Year" period, a priority of the Mianyang Tourism is the earthquake site in Beichuan Earthquake Museum, the new Beichuan will be integrated to play resulting in 5a national level scenic spot.
Innovation and integration to accelerate the return to the province's top three
Dragon age first, "dormant" three years of Mianyang tourism has ushered in the development of the "spring".
The latest introduction of "Communist China Mianyang City, Mianyang Municipal People's Government views on accelerating the development of tourism industry: during the 12th Five-Mianyang will be moving towards a" return to the province's top three "forward: Mianyang Science and Technology City, Beichuan old and new county as the main support, and theme integration line, line-integrated areas (spots). Focus on building earthquake memorial tour, the Big the Jiuzhai East Link ecological and cultural tours, Culture and Tourism of Three Kingdoms Shudao core products. Leisure, industrial and technology tourism as an important ancillary products, to improve the reception conditions of cities and towns, perfect to eat, live, line, travel, shopping, entertainment and function facilities, to create a favorable market environment. To the end of the "12", the reception inbound number to reach 90000 people, tourism foreign exchange of $ 49398200 and total revenue of the city's international and domestic tourism is expected to reach 19 billion yuan.
Planning in advance -, Mianyang, 2012 will promote the planning and construction of the old town of Beichuan and Tangjiashan barrier lake tourist infrastructure, as soon as possible to complete the regional tourism planning; promote the Beichuan Earthquake Museum and the national defense science and technology of two bombs and one satellite "red tourism The two countries classic red tourism scenic spot planning and construction; completion of the overall planning of Mianyang City, the Longmen Shan village resort tourist area, and integrated into the total planning of Longmen Mountain holiday.
Focused - this year, Mianyang Luo Fu Shan and fairy sea two tourist resort area of construction will speed up the pace, and start the creation of the provincial tourism resort and reporting. Increase the the Zitong seven mountain scenic spot to create the efforts of the countries 5a scenic; earthquake site in Beichuan, the earthquake memorial, the Beichuan county to accelerate integration, start the work of 5a-level scenic spots create.
It is understood that tourism enterprises registered capital of newly established to allow the phases within two years into the appropriate increase in annual tourism development sites to promote the upgrading of the tourism industry on the Mianyang, including tourism financing guarantees included in the Mianyang city's SME financing guarantee system, supply including the enabling policy has also been introduced.
Source: Sichuan Daily
