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Eyes and lens of the tourists show a new image of the Sichuan Tourism

Published: February 9, 2012


Launched in October 2011, a one-year "line photo 365 paintings in Sichuan - Chinese and foreign photographers focusing Tourism series of promotional activities in Sichuan province organized by the international high-level, large-scale and wide, affecting large tourist photography activities, and is divided into themes and periods, carried out step by step in the province of City and scenic first Sichuan International Travel Photography Festival will be the large tourist photography activities to a climax.

A Zhang Meili photos so that more people fall in love with Sichuan

Reading Pictures, and more love in the fast food type of information to capture the message in the picture. One of the sea of ​​the Maldives to activate the Indian Ocean island, an ancient Greek image and prosperity of European tourism. Along with the development of Sichuan's tourism industry matured in new developments and opportunities in the tourism marketing a new topic is placed in front of Sichuan Tourism : How to innovative forms of marketing and content, changing to a new marketing model? Line camera 365. Painting in Sichuan - Chinese and foreign photographers focus Sichuan series of promotional activities came into being.

Since the start of activities from October last year, has been a photographer from the UK, USA, Germany, France, Italy, Japan, Korea, Canada, Singapore, and China's Hong Kong, Macao and other countries and regions, made a special trip to Sichuan, in accordance with the town, the food landscape such as Sichuan, the top ten tourist theme shooting folk songs. Visit the famous Chinese and foreign photographers, the highly anticipated events of tourist photography, and to attract national media and the public concern Sichuan tourism . Today, the line camera 365 Draw Sichuan official website www.photosichuan.com ) users to participate in interactive throughout China's Hong Kong, Macao and Taiwan area and Japan, the United States, France and other access to more than 1.07 million people. The site in alexa (Global website automatically ranked platform) global ranking rise from 300 million to the first 270 000.

The statistics show that the effect of marketing play in the source region, the activity will further prove that the 2011 Sichuan tourism planning the big event, to promote the success of marketing. This year, our province to fully demonstrate the new tourism, a new image will be more event marketing.

A Zhang Meili photos to enhance the overall tourism image of the brand in Sichuan

The province's tourism work conference held in January this year , the Provincial Tourism Bureau, said Hao Kangli province last year innovative tourism marketing, market influence improved rapidly. Successfully carried out an excellent case of event marketing as the 2011 Sichuan tourism this year, the event will be how to play "high-level, three-dimensional, comprehensive" marketing skill for Sichuan's tourism market to attract more attention and visitors?

It is understood that with the " Emei Mountain - Leshan Giant Buddha Cup "First International Tourism Photography Festival in Sichuan start," OK camera 365 paintings in Sichuan will trigger a wave of universal participation. The first Sichuan International Travel Photography Festival set a variety of awards, each sub-division has a total value of over $ 100000 prize. Whether you are a master photographer or shoot-off, simply shooting with Sichuan tourism element of photography, log the activities of the official website, have a chance winning. 58 of all award winners, in addition to the available prize money and certificate, a chance to become a media partner and the Sichuan Provincial Tourism Information Promotion Center, a contract photographer. "We will also provide the National Photographers Photographers Association, Sichuan, Xinhua News Agency, China news agency recommendation, giving them a chance to become a member and signing photographer." Said Provincial Tourism Bureau to promote the center responsible person.

This fall, the line camera 365. Painting said Sichuan and the series of activities will be concluded, however, to build the brand effect of the activity followed the initial. The reporter learned from the Provincial Tourism Administration Promotion Centre, the Provincial Tourism Bureau of important artists' works as having value to the collection of the Sichuan tourism pictures, magazines, special issue, books, CD-ROM and other derivative publications and promotional activities at home and abroad, to carry out Sichuan "photographic tour of the eyes of the world. Exhibits more Chinese and foreign works of the photographers and the public election, will be used to enrich and perfect the Sichuan Tourism Gallery to showcase the province's economic and socio-cultural-round development of a new atmosphere, a new look, a new perspective.
Source: Sichuan Daily

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