2011 The first Sichuan tourism contribution for Awards and fiery propulsion
January 11 by the newspaper and the Provincial Tourism Association, the Provincial Tourism Bureau to promote the center co-sponsored by the nonprofit tourism industry named "joint national mainstream online media to participate in the first Sichuan tourism contribution to force Award 2011 Finalist Announced in the tourism industry tourism authorities at all levels and the vast majority of consumers caused by the strong reaction. This week, the 2011 inaugural Sichuan tourism contribution to force Awards public voting network platform will be formally launched. Then, every consumer can log on to the site, travel agencies contributed to the 2011 Sichuan tourism industry development cast a valuable vote for their own minds .
In order to ensure the contest "public confidence in public authority", the Provincial Tourism Association invited the stone should be flat, dry Kang, Xiaobo, Yeung of the four leading tourism experts to serve as the expert members of the jury of the contest. They will be based on the principle of "objective and realistic, detailed and thorough review, a professional perspective on the finalists filter. The event organizers will bring together Internet voting, a panel of experts and views of the media jury, selected industry leaders of the 2011 Sichuan tourism industry development.
Articles from this issue will be published in the professional review panel of experts on "the first Sichuan tourism contribution to force Awards 2011 "various awards finalists.
Expert Comments
The Chen Qiankang (Sichuan Normal University, history, culture and tourism, Associate Dean)
☆ the greatest contribution to tourism the Group Award
Finalists: Sichuan Tourism Development Group Chengdu Culture & Tourism Group Emei Mountain - Leshan Giant Buddha Tourism Group
Sichuan Tourism Development Group: "newborn" fast-growing
It is understood that in February this year, Sichuan Tourism Development Group was formally set up an anniversary. In 2011, the tourism sector in Sichuan "newborn" to grow quickly. From its inception, the group actively promoting the listing of assets of the Group's core business, have to promote the diversification of investors and increase efforts to the operation of the capital market gains.
In 2011, the Group has identified four major types, including the scenic development, tourism, real estate, town tourism, hotel, 25 key development projects. These project categories covering the whole industrial chain of the tourism industry, on the one hand, greatly enrich the Group's existing business system, on the other hand also provide a model for the diversification of the tourism enterprises in Sichuan .
Chengdu Culture & Tourism Group: Culture and tourism industry representatives of the integration of the development
The contribution to the tourism industry in Chengdu, for all to see. In my opinion, its Chengdu tourism industry development role is reflected in many of the scenic area development and external marketing and investment, say it's "the most contribution is diversified.
Chengdu width of the alley, ancient town of Ani, the ancient town of Pingle, these scenic spots in Sichuan's tourism market is highly concerned about now are from the Culture Travel Group, is a masterpiece of Sichuan culture and tourism industry pavilions. External marketing, the group broke the tourism industry a long time to marketing people walk sank "promotion mode, build a marketing platform," guerrilla "marketing to the" resident-style "marketing change, such as in Taiwan the establishment of the Chengdu tourism Taipei Experience Center, in cooperation with overseas travel agents Sichuan tourism traditional site, and so on. To attract foreign investors, in 2011, the group to improve capital market operation, with six cities and counties in Chengdu, the Longmen Shan region invested 220 million yuan to set up the the Longmenshan function Tourism Investment Co., Ltd., and guide the development of the Longmenshan functional areas of major tourism projects.
Emei Mountain - Leshan Giant Buddha Tourism Group: confidence and strength towards the whole River
The data show that 2011 is the most significant since the founding of the group results. Last year, the Group's asset size, income, profits and taxes paid, hit a record high. The Group proposed to the end of the "12th Five-Year", becoming the first travel group in Sichuan, such confidence is backed by strength. In 2011, the Group achieved a total income of 1.16 billion yuan, an increase of 26 percent last year. This data is one of the representatives of the contribution of the Sichuan Tourism Development.
The Group's contribution to the development of the tourism industry in Sichuan , to a large extent in its development of an integrated resources, to extend the road of the industrial chain. In 2011, the group constructed the text brigade project as a growth point, the development of future international tourist resort, the Jiazhou picture text brigade leisure complex projects, Emei Shan Tourism and cultural center, the Jiazhou club, Hong Zhu Shan International Tourism Resort, Mount Emei Hotel Yoga leisure and health Villa, Culture & Tourism project. The other hand, the Jinding circulating cableway, mountain tourism Link, and the project is constantly follow-up, a big brand, big investment, a major feature of the Leshan Culture & Tourism industry cluster prototype has been formed. Extend the industrial chain, the Group strengthened to cultivate China's rare and organic green tea - Emei Snow Bud, to create "Emei" network marketing system and tourism service system "to promote tea trip to trip Xing Tea" Tourism Development The model is worthy of promotion.
Expert Comments
Shi Ying (Sichuan University Vice-President of the Tourism Studies)
☆ most brand power section
Finalists: Southland Ice and Snow Festival
Jiuzhaigou icefall Festival
Southern festival: a feast of the winter tourism
Xiling Snow Mountain , famous at home and abroad because of Du Fu's "window containing Xiling Snow Chiaki" verse. Here China is currently the largest and best equipped Alpine resort, large snow playground and large grass skating, alpine grassland sports playground, from the Chengdu Plain, the city group closer, has a great potential for development. Since 2001, the Xiling Snow Mountain in mid-contractor Southland Ice and Snow Festival, to open up to three months of Sichuan "snow trip.
More than 10 years, Southland Ice and Snow Festival in the country with a very broad impact, Ice and Snow Tourism has become a business card of the winter tourism in Sichuan, a major brand. Held the snow-capped mountains, sports, sightseeing snow and other activities, changing the situation of the winter tourist season in Sichuan, has greatly promoted the development of winter tourism in the province. Southland Ice and Snow Festival has not only attracted the majority of the southern region in China, Southeast Asian countries, skiers, and even many northern ski enthusiasts, Europe and the United States ski enthusiasts also come, but also to travel agencies, hotels, hotel, Dong-related scenic areas have been benefits, has brought about tremendous business opportunities for other related industries.
Jiuzhaigou the icefall Festival: let more people know the beautiful winter landscape of Jiuzhaigou
Said the Jiuzhai Guilaibukan water, how many people have seen the the Jiuzhaigou winter water? Frosty winter, the beauty of Jiuzhaigou in style - in the forest covered with snow and reflected the clarity of the Haizi more colorful; playful facial water condensation into the crystal clear, the shapes of the icefall, in dazzling shine under the sun, like a fairy tale world, makes surprise endless. Surprise leaving tourists, Jiuzhaigou where a variety of ethnic folk activities mostly staged in the winter, unique Tibetan wedding, Tibetan food festival, unrestrained Tibetan and Qiang Zhuang pot, dragon and lion dances, participate in the meantime, people enjoy to a unique new travel experience.
Jiuzhaigou in 2006 organized the First International icefall Tourism Festival, the the Jiuzhaigou winter a different kind of beauty and experience to the world, held every year since, Session session theme , "Winter rhyme Jiuzhai crystal paradise" has become a winter tourism in Jiuzhaigou brand are attracting more and more tourists to participate in promoting the development of winter tourism in Jiuzhaigou , balance and peak seasons for tourists to enhance the Jiuzhaigou winter tourism market competitiveness and attractiveness played a huge role.
☆ innovation and development of scenic benchmark
Finalists: Rover Mountain, Emei Mountain - Leshan Giant Buddha scenic Qingcheng Mountain - Dujiangyan scenic hot spring resort
Emei Mountain - Leshan Giant Buddha Scenic
As a world natural and cultural double inheritance 5a class tourist scenic spot in the national Emei Mountain - Leshan Giant Buddha scenic area, with rich tourism resources and rich cultural heritage, after years of development and construction, management, and has become the province and the country's major tourism brand , tourism, hospitality people, tourism revenues and the growth rate and other indicators continue to remain at the forefront of the tourist attractions in the province.
2011, Emei Mountain - Leshan Giant Buddha Scenic live in the standardization of management, digital scenic, network marketing, microblogging, introduced the theme Festival activities continued to force one travel pattern to create King City, and promote transformation and upgrading of tourism to leisure, carefully crafted "Colorful Emei tourism products, the initiative into the Chengdu-Chongqing Economic Zone. It can be said that the scenic area has become the Standardization Administration of China's tourist attractions, the construction of digital information technology marketing benchmark, has made important contributions to Leshan to create leisure and tourism capital of the world, promoting the construction of an international leisure destination.
Qingcheng Mountain - Dujiangyan scenic spot
As a world cultural heritage, 5a class tourist scenic spot in the national Qingcheng Mountain - Dujiangyan scenic "5.12" Wenchuan earthquake test, through three years of restoration and reconstruction to meet the tourists of the world in 2011 with a new look, to reproduce the brilliant .
2011, the area continue to improve the management, based on the development of networking and digitization of scenic construction, for the area to introduce a number of information technology services and product applications to help the scenic solve the tourist service, internal management, disaster prevention and reduction of the three major demands. Remote to see the scenery through mobile phones, mobile phones with two-dimensional code ticketing, mobile phones to identify tourism authenticity of goods, remote monitoring and control of geological disasters, and provide a safer, more convenient travel for tourists, but also for the scenic area of innovation management, improve service, and establish image, access to benefit the foundation.
Luo Fu Shan Hot Spring Tourist Resort
The scenic area is relying on the unique resources and location advantages, innovation and consumption patterns in the development of spa tourism and holiday service concept, and constantly improve the quality of spa tourism services. Today, the area has been formed hot spring resort hotel group, to become the leader of the province spa leisure travel consumer trends in one.
In 2011, disaster recovery and reconstruction are completed, the re-display the charm of the area with a new attitude and outlook. Tourism post-disaster restoration and reconstruction, the area pay more attention to improve the infrastructure and service facilities, focusing on to drive the development of local communities and the disaster area immigrants, creating a harmonious home, harmonious area, harmonious travel, common efforts to create a national tourist resort won the majority of the praise of visitors with their peers. Source: Sichuan Daily
