In 1952, the morning tea in the town of Prachuab earth, "as early as the white tip" which opened the brand Venture chapter.
2012, standing in 60 years, re-looked at this with the heavy historical cultural heritage veteran tea enterprise, not difficult to find, once a poor two white of early white tip of the Company, through a difficult restructuring restructuring, cultural mining, science and technology research, market development branding has been famous and well known numerous.
"Brand from scratch, and now gradually louder, sales from a few hundred thousand dollars to more than 100 million yuan, among the national tea industry hundred 'early white tip' have gone through the course of a period of hard work." February 8, witnessed and contributed to the great emotion, "as early as the white tip" brand take off the head of the company Zhang Dexun It now appears that the early white tip "option to build the brand path is correct, the results are excellent," as early as the white tip will technological innovation and culture to enhance wheel drive, leveraging brand development, greater achievements tomorrow.
60 Years of hard work to break the cocoon into a butterfly
As early as the development of the white tip along the course of growth of new China, deeply branded with the imprint of the national development.
50-70 late last century, the high county supply and marketing cooperatives under the specialized business unit responsible for the county's tea business, the main products for the tea export sales to the former Soviet Union and Eastern European countries. In 1972, for promoting large-scale development of tea production, supply and marketing cooperatives, high county high County Tea Company, subsisting until 1998. In the meantime, under the auspices of the tea company, the development of tea plantations in the county of 100000 acres for the county agricultural production make a significant contribution; main products as early as the white tip congou, export sales to the former Soviet Union and Eastern European countries.
The early 90s last century, the tea export trade interrupted, and the county more than 200 tea companies have closed and dropped to more than 30 tea production into a valley. High County Tea Company and later the High County Tea Group Company tea production to shift from black tea to green tea for the domestic market difficult to find, gradually become the important suppliers of raw materials in tea enterprises in Zhejiang, Fujian. During this period, as early as the white tip green tea was the Excellence Award of Sichuan Province, the first "Emei Cup" High tea, as early as the white tip of alms received the title of Sichuan Province, tea, tea as early as the white tip by the Second China (Chengdu) International Tea Fair gold medal.
In October 2001, the High County Tea Corporation restructuring and reorganizing the establishment of joint-stock private enterprise in Sichuan as early as the white tip tea industry Limited. In August 2003, the early white tip is a registered trademark of the product sales from the supply of raw materials for its own brand business in transition. At present, the early white tip Sichuan Province and Sichuan famous brand products; under the three branches and eight tea processing plant employs 310 people, including experts, technical personnel 35 people, the total assets of more than 6000 million strength is relatively strong tea enterprises in Sichuan provincial leading enterprises.
Technological culture complement each brand getting loud
"Independent innovation, industrial management, brand development, the services 'rural' under the guidance of this corporate philosophy, development and now, as early as the white tip has been well known numerous brands getting loud.
In product quality, the company has passed iso9001 quality management system and iso22000 food safety system certification, access to Sichuan Province, enterprise quality credit aaa level ", Sichuan Province Quality Management Advanced Enterprise", "quality and no complaints, good faith demonstration enterprise", etc. The honor is one of the six pilot enterprises of Sichuan province to cultivate export-oriented enterprises and the national food (tea) safety assurance system ".
On the bases, the company implemented the business model of "company + base + farmers". The tea base is located high on the county border with Yunnan, 1000 meters above sea level the Wumeng mountain, here, the temperature difference between day and night, is typical of the Jinsha River Basin and humid monsoon climate; over 40 kilometers of the base radius of industrial pollution sources, forest coverage in more than 50 percent, the environment fresh air is the main producing areas of quality morning tea company tea base of 3.2 million mu.
In technological innovation, the company adhere to independent innovation, school-enterprise cooperation, science and technology, the completion of the provincial enterprise technology center, and establish a scientific and technological cooperation with the Academy of the Tea Research Institute of Sichuan Province and Yibin Vocational and Technical College, and vigorously promoting scientific and technological The application of the results and transformation, tea breeding of new varieties and breeding, new product research and development of research activities, the local characteristics of self-breeding early tea varieties Wumeng early "(Yibin morning tea on the 1st) has been formally adopted by the national validation.
In the excavation of the cultural connotations, the company adheres to, "Tea is doing culture" the value of philosophy, to create the tea culture and extracted from the famous "as early as the white tip Fu" as early as the first man, the ground also; white for the matter to the net, and Germany also; tip for the peak of the roof, the sharp; tea, Road, for tea by man, as to promote the core culture. At the same time, the film was finished to the axis of historical stories, "Yang and early white tip culture video" The Tang Dynasty as early as the white tip. The film shows the early white tip tea is a long history and rich cultural heritage, and show business booming style and a better vision of the world. At present, the film has television network media have been broadcast enthusiastic response.
More than four large initiatives, support from the rise of the brand take off "as early as the white tip. Up to now, the company has become Sichuan Province industrialized operation of agriculture Provincial Key Enterprise product radiation, more than 20 provinces, municipalities, Sichuan, Chongqing, Guangzhou, Beijing and other exports to Russia, Poland and other countries, ranks among the hundred for the Chinese tea industry enterprises, the development of tea industry of Yibin establish a large benchmark.
Based on the planning project-driven to create the Sichuan tea "Nova"
Branding the end of the 'second', and strive to achieve 500 million yuan of sales revenue. "Zhang Dexun said that the company will continue to adhere to independent innovation, industrial management, brand development, services, 'rural' development concept, to build the brand of "early white tip", walking the road of brand development as the company's long-term development of ideas, in the end of the "12th Five-Year" five strategic objectives, that is, striving for the well-known trademarks in China, the Chinese brand-name products; breeding two national tea improved varieties; the completion of the provincial-level enterprise technical centers; striving for state-level leading enterprises among the top 50 nationwide tea industry; the completion of the green tea base of 50000 mu, radiation of 10 mu; help farmers increase income of 300 million yuan.
To ensure that the "12th Five-Year Plan the smooth realization of the company is concentrating on strengthening the bases, solid foundation. This year, respectively, in the revival of Tai Wo and Qing Fu, town, township construction of three more than 1000 ton tea processing plant in order to enhance the processing capabilities and the industrial level, the implementation of the project will add production value of 300 million yuan.
At the same time, actively promote the construction of major projects, large projects driven development. This year, the construction projects of the early white tip of Science and Technology Park will be substantial progress. Tea Science and Technology in accordance with the deployment of high County, county government, will break ground in June of this year, the project will be built into a set of technology to promote processing demonstration, cultural transmission, Tea Expo tea garden show, modern logistics, the characteristics of tourism as one of Park, mining, use and integration of high TEA natural resources, technical resources and human resources to enhance the level of technological innovation and capacity to strengthen the core competitiveness, improve the overall effectiveness of the county's tea industry chain, early completion of the Sichuan Province modern tea Industry in county, Yibin morning tea - "as early as the white tip" brand development, increasing farmers' income and corporate benefits of great significance. The same time, the smooth implementation of the project, will enable enterprises to embark on the fast track of development by leaps and bounds.
Extended reading
Early white tip Interpretation of the core culture
An early white tip Fu "is enough to make the early white tip culture is unique, windy tea sector. Cultural soft power, enough to support the rise of the early white tip brand:
"As early as the man before, diligence and also". To as early as the ground, tea as early as excellent. The company, advocating hard-working, progressive attitude towards life, establish as early man first, pioneers of the spirit of enterprise, of emancipating the mind and forge ahead. Products, Yibin is an important stopover for Tea Horse Road is a national "morning tea in the town. Production the Wumeng mountain combined with the Ministry of 1000 meters above sea level from the Sichuan-Yunnan-Guizhou as early as the white tip tea, beautiful environment, the air is clear, superior natural conditions, of Yibin quality morning tea in one of the main producing areas, therefore, as early as the white tip is morning tea in the morning tea. The poem goes: the Jinsha River, the ancient tea ceremony, Wumeng mountains as early as the white tip.
White, the net matter to Germany also. Respected the great virtue in Chinese culture, "Germany", formed the core of the unique culture of the early white tip tea. The company, reflects the core value of the enterprise "honest and credit", reflected the high level of awareness of the main responsibility for food safety, reflected in the determination and will of enterprises carrying out the principle of "quality, safety, ecological quality, reflected in is the responsible attitude of the business to consumer.
"Tip for the top of the peaks, sharp also". Enterprises, the show is aggressive, indomitable history, and the pursuit of innovation, entrepreneurial spirit of hard work. On the product, embodied in its fore edge explicit brand reputation and the pursuit of the perfect product line.
"Tea, Road, for tea by man. Tea, from the fields, hills, factories, workshops, and then the cup of the consumers, this is a gift of nature, the labors of the farmers, craftsmen wisdom, achievement of a tea, consumers love. reflects the people in harmony with nature, heaven, humanity, therefore, in tea, as business life.
Source: Sichuan Daily
