There are many ways of meeting the field of personnel training market training than professional education. Professional education spread in the administration, secretary, tourism (hotel meeting ) management "and" Exhibition of Economics and Management and other disciplines.
From the curriculum to see the main exhibition education to the planning of the exhibition and display design. Meeting the direction of most of the Exhibition subject training courses in a very vulnerable position, market positioning is not clear, curriculum, teaching contents of lack of scientific, teaching methods immature. In this paper, meeting the direction of the talent market and culture will be discussed.
First, the industry needs
Exhibition of professional education in meeting the direction of personnel training, lack of meeting market development stage.
Divided from the "single market" and "bilateral market, the majority of the conferencing market in China is still in the stage of the "single market". The conference organizer faced by the enterprise as a market consisting of the supply side and consumers as the demand side. At present, whether it is from the International Conference on the bidding contractors, or the majority of domestic enterprises and meeting the contractor, its speakers and participants the basic performance of the leader (or manager) and the leader (or manager). Performance of such a meeting as an internal management tool, the organizer of the conference is a "homogeneous" group of users only need to complete a single project management process: the General Assembly Organization Funding for job preparation → Conference → Participants on behalf of the job preparation → will be the interim job to prepare → will be mid-term special events → after the review, evaluation and post-processing.
Bilateral market and the different manufacturers - and consumers "single market", the platform-based service, making each other "heterogeneous" platform transactions, communication behavior, and interaction market. Meeting further market development, the transition from "single market" to the stage of the bilateral market. At this time, the meeting organizer functions more inclined to "planning" and "market demand analysis, as an intermediate layer or platform must be provided for the two groups two (or more) services pricing, multi-product pricing manner.
The current development status of our meeting market immature meeting industry in China . Exhibition of professional education in meeting the direction of lack of training is the portrayal of the conferencing market in China at an early stage of development. The size of the market impact of the social division of labor. With the continuous economic development of the meeting , the size of the market to further expand, meeting the demand for professionals will show a trend in short supply.
Second, train positioning
"Single market" meeting market characteristics affect the knowledge structure in the meeting industry. Specific performance for meeting the practical strong theoretical. Especially in the academic community has not yet clearance meeting the basic theory background, professional training of the meetings should be to vocational education should be targeted at "for meeting the development of the industry to provide skilled types of jobs, pay more attention to the cultivation of "ability". Therefore, the vocational schools should be the main force of the training meeting talent. The business services more suitable for secondary vocational students and vocational students. Undergraduate students on this basis, the advantage is more solid basis of theoretical knowledge, the overall quality. If the undergraduate training objectives, the way to be confused with the vocational students and vocational students, obviously too narrow on the market position and prospects. Meeting the market by the "single market" to the bilateral market, in the knowledge structure of the meeting industry requirements deepening, although the " meeting planners "talent needs to expand, but can not change the industry needs more facts of practical operation personnel.
Third, the curriculum
The establishment of many of the domestic MICE professional born out of the institutions of "Tourism Management". Curricula tend to the organization and operation of hotel conference . Around the hotel conference market development, products and promotions and conference operations (registration, venue, duration of service, etc.), conference catering services and conference tourism and entertainment activities arrangements and other aspects. The basic course is "project management" and "marketing". View of meeting the market by low-level "single market" the transition to high-level bilateral market, "the law, the contents of the curriculum need to make adjustment of the direction. The concrete manifestation of how to achieve the "planning" and "market analysis". In fact, need help when the duration of the staff, but before the planned investment in personnel be concise, professional and long-term development, to have enough patience and know-how. "Planning" and "market analysis" course design is difficult to step in place, you can use the "case studies", "simulation planning, external lectures" and "Industrial Economics" in the scp (Market Structure - Market Conduct - market performance) to gradually replace.
Fourth, the knowledge of the preparatory
General teaching requires teachers' knowledge structure, is both practical experience and theoretical basis of the "double" talent. Ways of Training can be either "external" can also be a testing exercise of the industry. In theory, the institutions of the meeting of knowledge preparatory to leading businessmen. By the Research Center of the meeting and various meetings in the form of the lecture. This is also the meeting the bilateral market development requirements. Source: Travel
