Tourism education in China has gone through a scratch, from less to more, from weak to strong, from a single to complete the course for the development of the tourism industry provides an important pool of talent. Tourism Management professionals ranked Business Administration Discipline under the two disciplines, the inherent tourism education there are two errors in personnel training, academic research and intellectual support is difficult to meet the requirements of the construction of tourism power and strategic pillar industries. To change this situation, I believe that should be out of the two errors.
Myth: tourism education is equivalent to the tourism industry, services and tourism management education.
The structural system of tourism education in China has basically taken shape in the mid-1990s. Disciplinary setting, we have fully absorbed the Western concept. Early Western travel education focuses on the management of hotel management and hospitality industry, tourism, education has been characterized in two levels of "management" and "service", "Tourism Management" subjects as "Business Administration" the following two disciplines. In 1997, the Ministry of Education, the original "tourism economy" professional adjustment to the management discipline, known as "Tourism Management", part of the business administration and become a tourism education in most institutions fall under the Department of Economics proper name. Professional orientation to the hotel services and management, travel agency services and management, scenic services and management, regional tourism planning, tourism, e-commerce, tourism, resource development, tourism, economy or general tourism enterprises management, but also rely on their professional faculties background language , economics, geography, history, culture or management, the majority of enrollment in the name of tourism management.
The all-inclusive, the white elephant of Department of Tourism Management bring the following serious consequences:
First, the lack of institutions to develop their characteristics. The majority of our tourism institutions are relying on the original disciplinary backgrounds, disciplines advantages and features, splicing or by reference to other institutions at home and abroad course settings, to determine their own professional settings, without its own characteristics at all. True direction to refine the professional school of tourism institutions are rare, the main institutions of secondary vocational classes, these institutions are affected by the nature of school culture of walking in the forefront of tourism education in the professional refinement.
Second, the curriculum is a mere formality. Tourism colleges, training plan systematic, scientific, logic is not strong, constant changes and lack of stability, and the phenomenon of curriculum based lesson, part of the tourism institutions due to the original disciplinary backgrounds the impact of reliance on the phenomenon of the original disciplinary advantages and features of course established everywhere. Basic courses, professional courses, the proportion of the creation of professional electives is not scientific enough, especially the aging of the knowledge structure of the basic course, the division of the categories of professional courses too small, but also narrow the categories of professional electives.
Third, the imbalance of the personnel structure. Graduate low ratio of the number of undergraduates disproportionately large, college students and vocational students are relatively reasonable. According to the China Tourism Management professional training objectives defined: "cultivate tourism management expertise and advanced expertise in tourism management, tourism administrative departments at all levels, tourism enterprises and institutions." This generalized position, which leads tourism institutions train no matter what level talent, vocational, secondary, tertiary, undergraduate, graduate or doctoral students, are on par to that goal, and are basically service-oriented skilled personnel, resulting in China's tourism education and training of tourism personnel competition at the same level.
Myth: tourism personnel training culture is equivalent to the traditional tourism industry personnel.
Subject to disciplinary status, educational philosophy behind the restrictions, China's tourism education still remain around the six elements of certain elements of the service and management of small tourism education level, resulting in long-term limitations of academia, business, political awareness of tourism professionals ignored in traditional areas such as hotels, travel agencies and scenic spots, tourism personnel changes of the times and the extension of the range, but also neglect the cultivation of high, medium and low different grades, different market segments of professionals. Mainly in the following areas:
First, the traditional industry talent to become a low-end human resources. Higher Tourism Education Teaching institutional constraints, inadequate tourism education funding, facilities and equipment is not perfect the constraints of the situation, coupled with delays in the establishment of official capacity, learning and research resources between complementary tourism education interaction mechanism, there is no The official formation, production, learning, sharing of information between research, tourism scientific research and personnel training specifications tourism educational resource sharing platform to adapt to the operating rules of market economy, resulting in students unable to complete the requirements of the theory with practice, leading institutions of traditional industries training of personnel always stay in the low-end Tourism Human Resources stage.
Second, emerging markets, high-end talent is very lack. China in urgent need of tourism planning personnel, tour personnel, travel planning personnel, exhibition and tourism personnel, R & D personnel of tourism products, tourism, e-commerce talent, the senior tour personnel, vacation and leisure management personnel, travel theoretical research talent and tourism education and human resources. tourism education is difficult to be tailored to the market, can not meet the demand of China's tourism industry to the talents of high-end tourism. In students' professional practice, the majority of tourism colleges, arranged for the hotels, travel agencies and scenic, the limitations of this practice will inevitably lead to the limitations of student employment, and to ignore the talent of other professional direction. Traditional concepts in the growth of tourism personnel, pay system and other factors, tourism personnel quit and change jobs frequently, is not conducive to low-end tourism personnel to upgrade to high-end tourism personnel, further exacerbating the shortage of high-end tourism personnel.
Out of two of the above misunderstanding, tourism education reform is imperative. Today, China's economic structure has undergone enormous changes, is facing the urgent pressure of upgrading the industrial structure of tourism as a leading industry in the tertiary industry, its industry position shrunk. Therefore, on the point of view of tourism on the "management" is hardly compatible with the status quo of China's tourism development.
For tourism is a booming industry. Their education but also for supporting the upgrade and restructure the system. If that is not promptly take effective measures to be a reasonable guide and tourism education system reform and innovation, away from the original tourism, small professional, traditional industry, education or services for tourists of sex education instead of focusing on, not only difficult to maximize the share tourism education benefits and results, but may cause unnecessary damage and loss, the development of China's tourism industry.
To this end, the strategy must be top-down comprehensive, localized tourism education system, upgrade the status of tourism disciplines, innovation and tourism education framework, and strengthen the important role of tourism education in the socio-economic development, enhance the global The right to speak in the tourism education system. Tactically, should gradually establish a bottom-up three-dimensional characteristics of professional system, on the one hand, to promote the universities turned to high-end, integrated tourism education and research in the field, on the other hand to encourage vocational schools constantly exploring new market segments Construction of the Subject competitiveness. Source: Travel
