"Please come in" going out "
February 20, Sichuan Province culture hall Liaison Department issued a set of data: throughout 2011, the province's external audit approval and Hong Kong, Macao and Taiwan 215 cultural exchange programs, participate in cultural exchanges for 3566, which went to overseas performances 1825 screening, the audience coverage of 1.69 million people. At the same time, in 2011, the province's total exports of core cultural products reached $ 424 million, a record high, up 30.2 percent.
Development, growth, expansion of ... that the words for several years in the Sichuan cultural exchanges with foreign keywords. In recent years, Sichuan has a severe test in the face of the arduous task of reconstruction and the international financial crisis, turn pressure into momentum, turn challenges into opportunities, cultural trade and cultural exchanges go hand in hand, showed the "Splendid Sichuan culture to the world brand.
Please come out to be innovative mode called out the slogan "beautiful Sichuan
In the afternoon of February 17, one from China in Melbourne, Consulate General of the cultural group documents by fax to the Liaison Department of the cultural hall. This document will soon be processed into Bulletin "regeneration - in-kind exhibition of international photographers Wenchuan earthquake reconstruction sights," held in Melbourne, "released in Sichuan Province, and cultural information online.
In the Year of the Dragon Chinese New Year just past , as an important part of the 2012 overseas "Happy Chinese New Year activities, regeneration - in-kind exhibition of international photographers Wenchuan earthquake reconstruction sights, "has been conducted in the United Kingdom, the United States, Italy, Australia, etc. National exhibition. November 10, 2011, organized by the Ministry of Culture, the provincial government, "foreign friends, seeing the earthquake reconstruction theme photography and Global Tour event hosted by the Ministry of Culture Outreach Bureau, the Provincial Department of Culture, Information Office of the Provincial Government "was officially launched in Sichuan . The event invited 18 well-known master photographer and artist from the United States, France, Britain and other 13 countries, went to the Sichuan earthquake-stricken areas of creative shooting, and finally selected 40 works to start world tour in January 2012.
Jointly with the Ministry of Culture, "Please come in" led "go out" by the external forces to promote Sichuan, this is not the first time. Province culture hall Liaison Department official said: 'build' going out 'platform, nurture' going out 'the main, open up' going out 'channels, and innovation' going out 'mechanism to enhance the' going out 'quality, 5 'going out', Sichuan has been to establish a cultural brand in the international arena. ", Sichuan Province has been classified as overseas cultural center of the Ministry of Culture co-operation plan of the central 10 provinces (autonomous regions and municipalities) one. "China's outstanding performing arts project the essence of" series of projects recommended by the Outreach Office in the Ministry of Culture to the outside, list the number of items in Sichuan ranked third in the country. Large temple in Chengdu, Sichuan Nanchong puppet of Beida, Deyang Acrobatics, Liangshan Torch Festival, the the Tianzi country music, "Sichuan Huoyanshan" a series of cultural exchange brand show Sichuan excellent traditional culture, rich cultural resources and harmony to the outside world environment , but also to strengthen the outreach of Sichuan, to expand the international influence of Sichuan.
Government-led community involvement "change" to boost foreign trade in culture
Dial the Zigong lights Trade Co., Ltd., chairman Lin Tong's phone when she is busy preparing for the dinosaur International Fair to be held in Korea in March, I hope the image of the Zigong Dinosaur passed to the world through light show.
Overseas exhibitions, lights Trade Co., Ltd., in Zigong commonplace. Open of Zigong lights Trade Co., Ltd. website, is not only simplified and traditional Chinese and English, Japanese, Korean, French version. Lin Tong told reporters that more than 200 games since the 2002 restructuring, the lamps held by the company in a foreign country, traveling throughout Korea, Japan, the United States, Canada, Russia, Germany and other countries, sent about 3000 people and technical personnel. Beginning in 2007, in Zigong lights Trade Co., Ltd. for several years been awarded the "National Cultural Export Enterprise" qualification, "Oriental Lantern" project more successful inclusion of the Ministry of Culture to launch outside the top ten brands.
And the Zigong lights Trade Co., Ltd. is also compelling business there are a lot of. The data provided by the Provincial Department of Culture hall linked at nine provincial cultural brand in the "Eleventh Five-Year" period, a total of Zigong Lantern, Sichuan, Beijing University puppet, Deyang Acrobatic Troupe and other selected key projects of national cultural exports, ranking the west first.
Zheng Xiaoxing of the Provincial Department of Culture Minister told reporters that "change" in promoting the development of foreign trade in culture in Sichuan Provincial Department of Culture. "A concept of change, innovation and foreign trade in culture services management system, while shaping foreign cultural brand in Sichuan through the 'city state of a product' strategy, and actively promote 'export-oriented' culture of enterprise and product resource library construction, Sichuan brand to the international market. change the main, give full play the main role of the civil power in the international cultural trade. change the environment, and create a favorable environment conducive to foreign trade in culture through strong government guidance, to promote the growth of export-oriented enterprises, full speed Sichuan foreign trade in culture. "
According to statistics, during the "Eleventh Five-Year" period, the province achieve international cultural trade of 1.22 billion yuan, an average annual growth rate of more than 15%. Cultural export volume of 780 million yuan, cultural exports among the highest in the country. Commercial performance, the network of cultural products and services exports contrarian, an increase of 50%.
"Regeneration - International photographer Wenchuan earthquake reconstruction Glance
Blowing Sichuan whirlwind "
The monument stands on the ruins of the earthquake, tricycles, workers rush to rebuild the site, Dujiangyan after the repair of the Second Temple, Tibetan and Qiang houses, tunnels of the subway construction, the new Beichuan Middle School ... 2011 February 16, by the Ministry of Culture and The provincial government jointly organized by the Ministry of Culture Outreach Bureau, hosted by the Provincial Department of Culture and regeneration - international photographer Wenchuan earthquake reconstruction sights, "exhibition to be held in Melbourne, Australia. 40 was born in Sichuan, photo show to the crowd, "5.12" Wenchuan earthquake occurred more than three years, Sichuan upheaval.
Melbourne is not their first stop. 40 photos from the beginning of January 6, worked in the Chinese Ambassador to England, America, Italy, Australia 8 and consulates and Paris, France, Chinese Culture Center of nine institutions abroad to foreign friends and overseas Chinese on display 347 websites of the Foreign Ministry website, Chinese culture and our country in over 100 countries and regions, embassies and consulates, Sichuan Cultural Information Network website also simultaneously launched the network column joint exhibition, a fad for "Sichuan whirlwind.
Sichuan whirlwind will continue. In the next period of time, "Regeneration - International photographer Wenchuan earthquake reconstruction sights," The overseas tour will also have been in the Chinese Cultural Centre, Berlin, Tokyo, Cairo, Moscow, 10, Paris, UNESCO Headquarters, and Brussels-EU the headquarters of the exhibition, followed by a tour in several major cities of Beijing, Chengdu, Hong Kong, Taipei, Macau, the three places.
Digital
[Cultural exchanges from 2006 to 2010 the first half of the province of Foreign Hong Kong, Macao and Taiwan cultural stream projects totaling
727, with more than 50 countries and regions to carry out friendly exchanges, exchange number more than 10000 people. In the meantime, Sichuan and Hong Kong, Macao and Taiwan cultural exchanges between the total amount of private enterprises of the civil society "going to" scale and cultural products and services, exports and other indicators ranked the advanced ranks first in the west.
[Cultural Trade]
In 2006-2010, the province's foreign trade in culture of 1.22 billion yuan, an average annual growth rate of more than 15%; cultural export volume of 780 million yuan, cultural exports among the highest in the country. Source: Sichuan Daily
