"It's two days, thirty or forty scenic I talk about cooperation, Guizhou, Shanghai, invited me to go and they designed a tourism commodity." Said Shandong Province folk handmade master Liu Peizong.
Exhibition area of 100 kinds of tourist attractions, April 14, 2012 China Domestic Travel Fair Hall 2 to Shandong to buy goods ", Liu Peizong standing filled with cloth tiger, the tiger-head shoes, cloth bags and other cloth goods exhibition front of the stage, told reporters he opened down folk handmade Square in recent years with products hand-Square to participate in domestic travel fair, and thus became acquainted with many partners.
These two days, Liaocheng Dalang Chuibing sold nearly 10 million, we bring dozens of boxes of goods have been sold out, had an emergency replenishment. "A booth staff. According to statistics, "we really wanted to Shandong 100 kinds of tourism characteristic goods" exhibition on April 13 and 14 reception audience of more than 30 million people, live trading amounted to 100 million, signed a purchase agreement and to reach the amount of intent to purchase a total of 200 million. Donkey oil burned in Tai'an, Zhoucun biscuits, paper cutting, Yantai, Weifang Wood pictures characteristics of tourism commodities popular tourist favorite.
Pay at the hot-site sales is only one King in the many highlights of this trip.
Cooperation exhibitors hope that the leisure market is bigger and stronger and provides visitors with more happiness health leisure.
"Happy Health Tour" theme product variety
The theme of this year, tourism is the "2012 China Happy Health Tour" in the current domestic travel pay at the carefully prepared throughout a variety of "Happy Health Tour" theme products and line.
Hunan Province booth covers an area of 216 square meters booth green tone, with white, open shape of the wings clearly show the "Splendid Xiaoxiang Happy Hunan tourism image. The province's 14 cities and prefectures Tourism Bureau, 65 travel-related exhibitors, bringing the big Changsha joy of healthy travel for leisure and living joy health tour, Shonan religious culture, and the Wuhan-Guangzhou high-speed rail lines.
Qingdao as the "sailing capital" in this trip pay at the launch of the "City of Sails - Qingdao special tourism products. Lin Zhiwei, the implementation of the Secretary-General of the Organizing Committee of Qingdao City, a major international sailing events (festivals), the "inherit the Olympic legacy and heritage of the Olympic spirit to create the 'City of Sails' urban culture brand, theme words and key words of the post-Olympic era . Qingdao will efforts to promote sailing experience and sea travel combine to achieve the integration of the development of sailing and leisure and tourism integration. "
Changbai Mountain resort will be opened on July 30 this year jointly by the real estate giant Wanda Group Asia Standard, a party, Lenovo and other groups work together to build a total investment of more than 23 billion yuan, called the Travel Fair leisure products giant no tyrants. " Changbai Mountain international resort management company official told reporters, "Changbai Mountain resort 20 km away from Tianchi Scenic Area, this exhibition is to want to warm-up ahead of the tourism market, so that visitors know that the Tianchi next to our resort."
Yanbian Korean Autonomous Prefecture in Jilin Province Tourism Bureau official said, the Yanbian State Tourism Administration and the Changbai Mountain Administrative Committee of Changbai Mountain International Resort exhibitors marketing framework for co-operation of the iron triangle, and hope that the leisure market bigger and stronger, offers visitors the joy of health and leisure.
This not only provides visitors with a more favorable product, but also for the scenic area, the hotel has opened up new sales channels is a win-win mode.
Innovative marketing methods for online transactions exhibition "
Network marketing is one of the highlights of the current trip rendezvous. Activities to enrich the travel fair, the marketing of innovative travel fair, the fair new online trading exhibition opening and Domestic Tourism Fair at the same time.
Exhibition in the Exhibition Hall on the 3rd line transactions every day, many people browsing the web to buy tourism products. According to the staff, the only online sales of Shandong Province to participate in the network where tourism enterprises reached 37, 64 kinds of products; settled Taobao's business more than 20, the product of more than 40 kinds.
"We sold the free exercise of products, attractions tickets, hotel rooms, air tickets . "Where network marketing manager, Huang Lin, Travel Fair to open online trading covering the whole country 124 models tourism products, divided into preferential products, tour around the country, domestic long-term travel, outbound travel four major categories, the overall product margin of preference of nearly tickets.
"Last year we carried out with the Shandong Provincial Tourism Bureau to network marketing tourism products, Shandong during the Chinese New Year will be opened 'to Shandong celebration for' the topic of online shopping, including 25 hotel rooms to participate in online shopping, the effect is surprisingly good, the final net purchase traffic to your topic to one million times, total sales of the 2000 products. "Huang Lin introduced, and the tourism sector and enterprises to carry out online trading cooperation, which not only can be for visitors to provide a more favorable product, but also for the scenic , the hotel has opened up new sales channels, is a win-win mode.
Taobao also opened a special "Fair online activities area. Taobao business development department, the staff in that area on a variety of ways by the "spike", "auction", the national tourism interactive area "marketing tourism products, the market reacted strongly.
During the travel fair, microblogging marketing activities is also very rich. Such as the National Tourism Administration official microblogging organized a "micro-Forum", organized by the Shandong Provincial Tourism Bureau official microblogging Qingdao Travel Fair "prize-forwarding activities to attract a large number of Internet users participate.
Moved the family car driving the travel patterns of the 'house' to see the sea "unimaginable attractive to consumers.
Travel and equipment exhibition to highlight the optimistic outlook of the new format
April 13 is the first day of the domestic travel fair, Shao Qiwei of the China National Tourism Administration and Shandong Provincial Governor Jiang Daming and other leaders visited the Travel Fair ad hoc travel and equipment exhibition, and enter inside the RV to experience, to give a high evaluation.
Hall on the 3rd of tourism equipment, exhibitors up to 17 exhibitors equipment, including saloon cars, yachts, environmental huts, coaches, water bike, solar products, car batteries, electronic pigeon, camping tents, bicycles, sand table. Many viewers excitedly boarded a luxury yacht and a fully equipped car, take a photo.
According to reports, the current Travel Fair to open up tourism and equipment exhibition to showcase the products of Shandong local tourism equipment production and sales companies, the exhibits 高档房 car, luxury yachts and other high-end products accounted for a large proportion.
The Anao Alex Thomson (Qingdao) Yacht Co. sales personnel, ending on the 14th morning, the company RV sales, a price of 19.8 million saloon cars already sold five.
Qingdao Springfield Technology Vehicles Co., Ltd. Liu Jie, director of marketing, said a dozen of the company has reached cooperation intentions, including a lot of customers in Yunnan, Guangxi, and even three personal dispute to buy a price of 468000 yuan RV scene, he was encouraged. Liu Jie said the saloon car market is still warm-up phase, it is estimated that will mature after three to five years, market demand will be more vigorous.
"The exhibition of the harvest can be a lot." Shipbuilding Co., Ltd. business manager of Qingdao, China and Macao, Ma Yuxi told reporters that the company has reached six yacht intention to cooperate.
Blue Phoenix Gold Beach RV car camping booth exhibitors launched a free camp experience and none other sales site bursting with popularity, to buy them matters guests lined up a long queue. Ms. Zong, general manager of the company told reporters that with the awareness of national leisure, traveling by car or select a saloon car of this new tourism product for the tourist resort more and more tourists, moved the family car, open the 'house' to travel mode to see the sea "unimaginable attractive to consumers.
According to statistics, April 13 and 14 days, travel and equipment exhibition, signed a purchase agreement and to reach the amount of intent to purchase a total of 21 million yuan.
If it can be mailed home at the show site, arguably do not know how to take home. Such attentive service worthy of promotion.
The progress of the banking post office shop to help out the field sales
Crowded tourist commodity exhibition area in Hall 2, "hospitality Shandong three Zhen, 100 kinds of tourism commodities" have to buy to Shandong and Shandong had to taste the 100 kinds of food and other characteristics of goods booth.
Shandong Provincial Tourism Bureau, tourism product development service center staff, Shandong units with more than 100 exhibitors, products, over a hundred species, each of which are favored by consumers.
Donkey-hide gelatin, seaweed, Jiaodong parameters as "Shandong Jane," by the blitz. Dong EE Jiao booth sales staff to watch over, the two hours after the opening of the travel fair, the transaction amounted to more than 20 pen, with sales of nearly 1 million.
Field sales areas are not only tourist goods, sale provinces tourism products for visitors and the public scene a lot.
Yunnan Overseas International Travel Service booth, a member of the public fill out the form. The travel dollars for Operations Center Deputy Director, Dan said, "This time we brought a 10 tourist routes, customers can either site to purchase also can register to purchase intentions, choice of a travel time."
At the scene, there are many tourism enterprises introduce preferential measures to directly help the people.
Jinan Qianfoshan scenic concession cards issued during the exhibition site on the card, write the cableway ticket is 30 yuan / person holding this card is 20 yuan / person "preferential terms. It is understood that in order to attract people to the visitors to participate in public sales activities, Shandong Pavilion is also preparing a number of interactive activities with the spree, set up the total value of $ 500000 the size of awards such as the Qingdao Municipal Bureau of Tourism, Jining, Taian scene quiz sweepstakes.
In Qingdao International Convention and Exhibition Centre, the reporter saw that the Agricultural Bank of China set up a number of pos card counters, not with the full amount of cash people can easily credit card transactions.
It was explained that this year's Travel Fair set up a public sales area, site purchase for the convenience of consumers, the Agricultural Bank of China, Qingdao City, South Branch well in advance of the preparatory work of financial services, they not only set up a pos machine card counters at the venue, but also less than 200 meters away from the Exhibition Center of Qinling Road branch to open a green channel for exhibitors to the admissibility to exhibitors cash deposit business of tourism enterprises and the zero-currency exchange business. In addition, the bank is still Qingdao International Convention and Exhibition Center Room 4502 set up a centralized deposit window, tourism enterprises that day to receive the bulk of cash quickly and easily deposit.
Timely delivering of a range of items for the convenience of exhibitors, Qingdao City Post Office to open a temporary post office at the show site, designated professionals site accredited service, provide delivery service of parcels, letters and express the scene around the exhibitors and exhibitors.
To see so many Shandong special tourism commodities "in the show, accidentally bought a lot." From Jiangsu Province, Wang told reporters either at the show site post home, arguably do not know how to take home, so attentive service worthy of promotion. Source: Travel
