In an interview with reporters, down the beginning of the Sichuan Provincial Forestry Department deputy director, said "since travel inter-city marketing," came into being, will be "eco-tourism (cultural) to strengthen the promotion of target tourist cities in the whole domain of economic development" theme around practical tips and tools to offer tourists around tourism enterprises (area) to provide an effective publicity and promotion as a fundamental purpose of the contractor in charge of the industry, the Association, professional firms, market-oriented operation to promote measures to ensure that The large and orderly organization of marketing activities, and efficient operation, highly effective. This will attract from foreign tourism industry, the global goal of the peer on the Road tourist city ecology (cultural) tourism development, and new ideas to improve their international competitiveness.
Director of the Sichuan Forest Tourist Service Center, Sichuan, executive vice president of Ecotourism Society the Ma Zhaohong believes that China's eco-tourism and the combination of "self-tour the city marketing" is still in the stage of development, a combination of both is not tight enough, many eco-tourism resources planning has not become a by packaging tourism products, the formation of eco-tourism and cultural charm. To speed up the development of second-tier tourist city and even eco-tourism in Sichuan, we must attach great importance to the province's eco-tourism "since travel inter-city marketing.
Li Xiaorong, Deputy Secretary-General of the Ecotourism Association of Sichuan Province, told reporters, "since travel inter-city marketing is actually a new concept. So-called "travel inter-city marketing" means for all over, the area "source to the city's self-help, self-drive tourists group, carried out from the area (area) tourism brand packaging", "self-help, car-oriented tourism products R & D "to" direct access to the tourism consumer groups 'global technology', 'all media' promotion of the "trinity" of the new marketing model.
It is learned from the Golden Week this year, Sichuan Province, the eco-tourism international marketing focus will be on the travel inter-city marketing "a series of large-scale marketing campaign, and is expected to allow the whole River, the whole country around the world eco-tourism lovers first travel experience.
News Background
National Tourism Administration official data showed, independent travel, car tourist group travel consumer groups, the absolute subject, the proportion of up to 97%. Walks, driving consumer groups, to carry out effective marketing will become the all over the scenic tourism marketing a top priority. Source: Sichuan News Network Travel Channel
