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To battle to allow tourists to take home the Museum

Posted: May 20, 2012

Go to the museum, you will what kind of souvenir to take home?

Yesterday was the World Museum Day, the Sichuan Daily Newspaper Group and Chengdu Cultural Tourism Development Group, a limited liability company, jointly organized in the museum town of Ani museum home "Industry Promotion Association to discuss the serious homogeneity of tourism products how to make the tourists are willing to "Museum take home."

Heavily offering a reward of 518000 yuan levy souvenirs

"The museum's operation and development of long-term exploration, good museum building process, we should also pay attention to the travel needs of tourists, how to make museums 'visitors to take home', and how to get the tourists back to tourist souvenirs home? "Yesterday morning, Deputy General Manager of Chengdu, the Anren Wen Bo Tourism Development Co., Ltd. quarter Yan, a question leads to the Association for Promoting the theme - "the museum to take home.

Quarter Yan issued a "battle" for the integration of all forces and root out the "Ani - China museum town" tourist souvenir development resources, and this year the company will invest 518000 yuan heavily invite domestic and foreign design units, production units and the college process design enthusiasts, jointly develop anrenzhen, tourism souvenirs.

Souvenirs should be playing, "recalled brand"

How can so that visitors are willing to "bring home the museum"? "Most of the organizations or institutions to buy high-end souvenirs, but the main consumer markets are often young people." Said the Sichuan Museum and Modem youth in traditional culture, in order to allow them to take home souvenirs.

In contrast, the Chinese private collector, Ani Film Museum, Museum of the main Caogui Min souvenirs should play the "card" The customer base should be locked in the elderly market, "the nostalgic culture will resonate extension products easily accepted." Each museum has its own character, and we hope to have a personality, they take away at least be able to feel the value it brings. "the designers Yuan Longjun won the Ten Outstanding Young Persons of the Chinese design industry think, from" An "and" benevolence "word culture meaning an extension of a different design. Source: Tianfuzaobao

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