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Tourism driven strategy to promote leapfrog development in Tibetan areas

Published: June 21, 2012


The tourism industry is the most potential in Tibetan Area of ​​Sichuan, the most advantageous characteristics of the most competitive industries and industry making people rich. Travel driven strategy that gives priority to bigger and stronger tourism industry is to promote scientific development in Tibetan areas, change the mode of development and enriching the well-being of the inevitable choice for the promotion of Tibetan areas across development and long-term stability is of great significance.

The tourism industry has become an important support for the Sichuan Tibetan areas across

Dominant position in the tourism industry initially established the Tibetan rapid development of the "pillar industries". Tibetan Area of Sichuan quality tourist attractions in Jiuzhaigou, Huanglong , Hailuogou , Inagi - Aden and established a preliminary set of plateau characteristics, Tibetan and Qiang culture, ecology and leisure in one system of tourism products and tourism brand. In 2011, Sichuan Tibetan tourist arrivals reached 19113700 passengers, an increase of 58%; total tourism income of 15.493 billion yuan, up 58.6 percent; inbound tourists reached 210200 people, an increase of 32%; foreign exchange income from tourism amounted to $ 67208100 , an increase of 65.21%. Tibetan tourism has accelerated development of an increasingly strong role in boosting the economy.

Tourism to the poverty of farmers and herdsmen has become increasingly evident, the Tibetan people rich Huimin livelihood industry. In recent years, the province Tibetan areas in the development of tourism and post-disaster reconstruction, the Plan of Action for the implementation of the herders to settle in organic combination of Today, "a tourist to get rich in a village, a tourist area with a rich village" has become the Sichuan Tibetan economy a major feature of the social development.

Tourism industry to enhance the level of openness and the degree of civilization, and to accelerate the opening up and development to promote Tibetan window industry. Tourism is an important way to let the world know Tibetan, Tibetan areas in the world ". The development of tourism for the masses lived for generations in the mountains and deep valleys into modern civilization, and to speed up the ideas of the farmers and herdsmen, production and way of life and opening up progress. Tourism investment platform to accelerate the pace of opening up of Tibet.

Give full play to the favorable conditions to accelerate the development of Tibetan tourism

Tibetan unique tourism resources. Within the province of world-class, the majority of the national tourism resources in Tibetan areas. Nature Reserve, all of Aba and Ganzi Prefecture has three World Heritage, four in the United Nations Man and Biosphere Reserve Network in northwest Sichuan Tibetan areas. It also has 10 national nature reserves, 4 national geological parks, four national scenic area, a national 5a-class tourist attractions, six national forest park. Abundant natural resources and unique cultural landscape, provides favorable conditions for the bigger and stronger Tibetan tourism.

Tibetan tourism and broad development prospects. "12th Five-Year" period, the domestic tourism consumption into popularity, diversification of the period of rapid development, China's tourism industry will show explosive upward trend. Especially the Tibetan unique culture, style, of the magnificent scenery of the plateau is more conducive to the formation of "new, extraordinary, and dangerous" special tourism market, to meet the new travel consumer demand changes. The advent of the automobile age, gave birth to a broad MICE tourism market, Sichuan Tibetan areas will become the the Zijia development of new Highlands.

Strong support of the development of Tibetan tourism policy. Central preferential policies to support the Tibetan characteristics of industrial development, provide a strong support for the Tibetan tourism development. The provincial government of the Tibetan tourism as an important starting point to accelerate development and improve people's livelihood, expanding opening up, a high starting point planning and construction of world-class tourist destination ", a clear strategic positioning and direction of development of the Tibetan tourism. State and province in the Tibetan areas in planning the implementation of a number of railways, highways, airports and other major transportation projects, will greatly enhance the accessibility of the Tibetan tourism. Great progress in the upper reaches of the Yangtze River ecological barrier construction, planning and construction of the national main functional areas, major grassland ecological engineering, ecological environment protection projects, will enable the Tibetan areas of eco-tourism advantage is more prominent. Provincial Committee of the "two" interactive, urban and rural overall strategy and accelerating, and will push forward the Tibetan tourism towns and pastoral village construction and improve the Tibetan tourism carrying capacity, which greatly enhance the tourism appeal.

Scientific certainty that the implementation of the Tibetan tourism will be the focus of the strategy focus

Establishment of the Tibetan tourism development orientation to ecological and cultural characteristics of the brand. Tibetan culture and ecological each other, is the soul and core of the development of Tibetan tourism. Ecological resources in Sichuan Tibetan rich and colorful culture and history. Sichuan Tibetan areas, bigger and stronger tourism brand must be established to plateau ecology and the national culture featuring the brand's positioning, and highlights the characteristics and advantages of the Tibetan tourism and seductive charm.

Tibetan tourism development management system to speed up innovation. Over the years, the Tibetan tourism in our province has always existed in the management system to all levels of government doors, especially authoritative enough in the management of the more prominent issues, a major obstacle to restrict the Tibetan Tourism. Rationalize and strengthen the tourism development management system, has become an inevitable requirement to promote Tibetan tourism in our province leaps and bounds. Breakthrough and recycling in accordance with the principles of science, and efficient response to the current tourism management system. Should pay close attention to the establishment of the Sichuan Tibetan Tourism leadership body responsible for a good job thinking of the Tibetan tourism development plan for the overall planning, policy development, promotion and marketing, organization, coordination and supervision and guidance, to grasp the decisions and deployments of the Province on the Tibetan Tourism implement implementation, coordination and integration of resources within the state, forming the best of its responsibility for tourism development efforts.

Joint effort to build the Sichuan Yunnan-Tibet Shangri-La tourism brand. In accordance with the Tibetan tourism in our province, "Aba upgrade across the Ganzi breakthroughs in key areas," the general idea, Ganzi Inagi - Aden and Shangri-La link up together to create tourism brand of "Shangri-La, as the main direction and a breakthrough, the formation of the Sichuan-Yunnan Tibet regional tourism development pattern. Implement fully open to cooperate actively with the Shangri-La's world-class brand, Sichuan Tibetan tourism is entirely possible to achieve a breakthrough. Vigorously to speed up project implementation of the tourism channel, the early formation of convenient air corridor and connection area scenic shortcut channel. The overall build quality tourist attractions, highlights the core scenic natural beauty and historical cultural identity, shaping the distinctive quality of content. Accelerate the construction of barrier-free tourism zone of Sichuan Yunnan-Tibet, strengthen coordination and harmonization of industrial policy, planning, marketing, law enforcement, brand, marketing, and promotion of la tourism "chessboard" pattern of development to accelerate the formation.

Broaden to accelerate the development of tourism investment and financing channels. The capital investment is an important guarantee to speed up the development of Tibetan tourism. Active and innovative investment and financing, building and improving the tourism investment and financing platform, give full play to the guiding role of the government funds, and actively guide social capital to develop the tourism industry. Increase the financial investment, the development of preferential tax policies, and give full play to the support effect of fiscal policy in the early development of tourism resources. And flexible use of western development, a new round of aiding the poor and post-disaster development and revitalization policy of promoting tourism development in Tibetan areas, as soon as possible to its advantages in resources and policy advantages into industrial advantages.
Source: Sichuan Daily

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