Recently, the 34th World Heritage Conference will Henan Dengfeng "world into" historical buildings included in the "World Heritage List." Shaolin Temple in the industry generally agreed that regular patient, Tallinn, scenic spots, such as a "qualified" when the price rises, the Shaolin Temple in Dengfeng City departments and areas that: World Heritage List in ticket prices after the Shaolin Temple is not only prices but also to consider " Among the world "part of the history buildings attractions free of charge.
Back view of the province, Bamboo Sea Scenic Area in July announced that ticket prices will rise, in which season (1 January -10 31) tickets from the current 85 yuan / person up to 110 yuan / person, or 29%, and November 10 this year from the Executive.
Not only the Bamboo Sea in recent years, Sichuan has many scenic spots, frequently up, why not? Recently, the reporter in Sichuan ticket is investigated.
】 【Survey
Scenic spots, more expensive than the Forbidden City
To report, Jiuzhaigou season tickets 310 yuan, compared with the Wulingyuan world natural heritage than 65 yuan, 130 yuan higher than the Lushan. Not only is the Jiuzhaigou , Temple of Marquis Wu, Du Fu Thatched Cottage, Xiling Snow Mountain and other scenic areas or scenic spots is also high ticket. Compared with other provinces at the same level scenic spot, the reporter found, in our province ticket is 30 yuan higher than in other provinces ranging from -150 yuan, among the best in the country.
Zijia You to Sichuan, Gansu, Sichuan scenic tourist Niu Ben one pair of high-ticket can be described as impressive. "Sichuan, Jiuzhaigou - Huanglong , Qingcheng Mountain - Dujiangyan , Emei is definitely going. "mountains when he laments," too beautiful ", but also issued a ticket price" too high "and exclaimed:" Every a scenic spot prices are more than 100 yuan and even a few hundred dollars, playing down a family of three, only two or three thousand tickets spent, it exceeded expectations. "
"Palace are only 60 yuan, are they still worth seeing than the Forbidden City?" Guide Dong Liang often asked by overseas visitors to live, a look of embarrassment.
In fact, such a high ticket not only gives visitors a challenge, even the local people are "not convinced." Sichuan University, Chengdu, Graduate Road Spring arrived 6 years of life, but has not been to the famous Temple of Marquis Wu, "price too high, blocking the door down."
Comment "If local people are reluctant to 'doorstep' of the tourism resources pays the bill, from a cost point of view, ticket prices really high." Sichuan Normal University, Dean Xiaobo travel tickets in high definition, it is intuitive. He said that the ticket is not commensurate with the level of economic development, the scenic area is scarce resources, is also all the people sharing the wealth, ticket prices to make the local people could afford.
【Problem】
Construction funds for protection of all the tickets, "hand"
Why Scenic Spots province continued, "fever", the interpretation of this amazing scenic line - to protect scenic environment, control traffic, lack of maintenance, etc., all need money.
"We also want low ticket, or free of charge, but who pay daily operating expenses?" Xiling Snow Mountain Marketing Director Liu Wei, last year bank financing 800 million yuan to renovate the hotel, encrypted cable car trips, light year is a thousand million of interest "Tickets are low, do not get transferred."
Industry generally believe that the primary reason is that high fares are self-scenic, scenic area not only to feed themselves, but also the maintenance and development of scenic spots. Scenic cause expenditure, expenditure on construction funds, the daily resource protection requirements would be the ticket, "hand."
This reporter has learned, over the years, "tickets economy" has really improved the scenic area of hardware and software, "From NC Jiuzhaigou to smart Jiuzhaigou scenic spot service was more detailed. "Zhang tourists have strong feelings.
However, in the first line of tourist travel agency practitioners is that it is this "real needs" distorted the tourism industry structure: the large investment and effective compared to the slow development of industry sectors, "quick" of the ticket is more affected by favor, making ticket sales is "a vote dominance." "High-ticket attractions involved in the tourism industry to the lack of 'power'."
Comments fact, improve the hardware and software, not necessarily high-ticket. "Hangzhou West Lake Scenic Area and the surrounding business through the transfer of the right to operate networks in order to transfer the right to operate daily from the capital and revenue, to assume the daily management and maintenance of scenic spots." Kang Huiguo Brigade, said Zhou Wei, director of marketing, "Free the West Lake," the introduction of attracted a large number of investors.
The "leverage limit traffic through the protection of scenic spot ticket" in the Po in the travel agency Xia Lu, general manager of view, the high pace of tickets did not ward off tourists, tourism is irreplaceable, Scenic Spots can play to improve the threshold, separate guest The role of the source. "If you want to really protect the area, a learning experience in the United States, severe restrictions on how much more direct scenic passenger?"
】 【Way
Change a single profit model, and explore the business
However, the province in the tourism industry in transition, a high-ticket has been "kidnapped" the industry. That rely solely on selling tickets to raise funds and the development of tourism to protect the "tickets economy" can not carry the heavy responsibility the development of scenic spots.
In order to escape from the "ticket economy" cycle, many mature tourist attractions in our province are trying to change a single ticket revenue model, the exploration of diversification.
Last year, Chengdu global Panda issued 4.5 million cards, hand-held Panda Gold Chengdu, visitors can go on a 11 state key scenic spots. City to spend 150 million yuan for the ticket pays the bill, driving consumption of 50 billion tourism after the earthquake created a miracle of 1:30.
Last Saturday, a national leisure forum at Mount Emei scenic area near the Mindanao show at Lake International Resort. Tourists attraction such as Shu still has a collection of international hot spring resort area, Bauer shows Lake International Resort, Mount Emei and other Garden of Chinese medicine has a very high value-added market and cultural tourism projects. The Emei Mountain tourism development approach, are also rapidly from the sightseeing tour to the transformation of leisure travel, and better improve the scenic value.
Xiaobo recommended attractions should establish a set of effective mechanisms for profit, "the tourism industry with real estate, television, toys, telecommunications, wedding photography combined to achieve the tourism industry restructuring, upgrading, integration development." Source: Sichuan daily
