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Sichuan Tourism Strategy



Qingyang District, multi-channel to create "cultural tourism strong economic zone"

Published: September 20, 2010

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Weng Wen advocated teaching, Secretary Mafu Qin, Du Fu sing ... ... from Wenshufang, the width of the alley, to the Tianfu Square, People's Park, to Qintai Road, Fairview workshops, Huanhuaxi Park, Jinsha, eco green, Qingyang District Culture and Tourism rich in resources, "family property" honest. This brought together many famous scenic spots, carrying the city of Chengdu more than two-thirds of cultural tourism resources. How to make good use of these resources to enable implementation of the second gathering after the upgrade is the construction of Qingyang District, and managers have been thinking about the proposition.

End of 2009, proposed the building of Chengdu, the history of modern garden city world, positioning and long-term goals. On this basis, Qingyang District to establish a deep rural "four basic project" to develop headquarters economy, financial services, museums and cultural tourism, R & D, "the four leading industries," and create central gathering area of financial business, Tianfu Sands Business Fair area, western central area of town business associate, "198" modern eco-business zone, high-tech industrial park headquarters and the Air, "features five industrial zone" the development of ideas.

To museums and cultural resources as a carrier, targeting high-end industries and high-end industries, Qingyang District "Tianfu Sands Fair Business District," the planning and construction to be in accordance with the "cultural resources into cultural goods, cultural products into the culture industry," the idea of using their own resources, the historical heritage, "the ancient Shu culture" and the combination of modern business and commercial industry to improve the regional quality of cultural tourism to promote industrial upgrading, business services, effort to build a content rich, distinctive cultural tourism economy strong area.

a

Concatenated into a line of six cultural tourism Area point "Baotuan" development

Relying on the rich cultural tourism resources and cultural heritage thick, Qingyang District, will focus on creating Wenshufang (Wenshu), width of the alley, Tianfu Square - People's Park, Qintai Road (Qingyang Gong) - Huanhuaxi (Du Fu) , Sands, and six cultural tourism eco-green features such as Area, form a set of food, housing, transportation, travel, shopping and entertainment in one, complete industrial chain, format rich, attractive and strong tourism industry with urban culture.

Chengdu, through the integration of ancient Shu culture, folk culture, religious culture and fashion culture and natural environment, highlighting the history and culture of the main Tianfu, find out the basic context of Qingyang, History, Land of, as an opportunity to sort out these important nodes Integration will they link up to form complexes and urban culture within the culture of San Miguel, Qingyang, shaping the "Tianfu five thousand years," Cultural Tourism brand, enhance the charm and culture of Chengdu, the cultural quality.

Currently, Qingyang District is designed downtown tourism model line launched for the design of a number of tourists to Chengdu Chengdu appreciate the customs, history and culture of the recommended tourist routes, the length and breadth of tourism and cultural resources in the past to be integrated to achieve the integration of cultural tourism, "Bao Tuan" development pattern, so that complete tourism brand Qingyang from the "point" to "surface" of the extension, and even create Qingyang Chengdu tourism business cards, to enhance the development potential of museums and cultural tourism.

b

Tianfu Square Fair accumulation area to create "the first meeting room in Chengdu"

Tianfu Square in Chengdu, the center has always been a landmark in our city, is the high-rise buildings in the city in a unique landscape, and with the future intersection of two subway lines here, Sichuan Science and Technology Museum, the Provincial Library, Provincial Art Museum, Chengdu New Museum, Jincheng Art Palace, Tianfu Theater, cultural industries and cultural venues and other large buildings in the local congregation as the Chengdu Tianfu Square subway hub of culture and cultural heart of the mainstream consumer groups, Lai Rong tourists and business people gathering functions will be further highlighted.

Therefore, in order to enhance its distribution capabilities and business travel travel features, Qingyang District, will strengthen the integration of regional space resources, focusing on the introduction of a number of cultural tourism enterprises, to create tourist distribution base, highlighting the regional tourism products and tourist distribution center functions. At the same time, relying on People's Park, the width of the alley, and other historical and cultural resources to Chengdu, Sichuan culture and folk culture, folk culture, featuring around Sichuan, Sichuan wine, tea, Sichuan, Sichuan opera and other strong local characteristics and cultural resource development, the formation of most places in Chengdu characteristics, "the first drawing room." Reflected in the surrounding area to create a number of traditional cultural characteristics of office, commercial apartment building, and actively guide all kinds of talent market, professional intermediaries to gather the region, attracting education and training, cultural and creative agencies and tourism economy (Business) Hotel settled to encourage service outsourcing enterprises, and intellectual culture, education, professional display and sale of store merchandise to enter, highlight the Area business travel features.

c

Incubator "cultural creative" brand of cultural and creative industrial complex development

"World's developed countries in the tourism development process, has completed the transition from traditional to modern tourism tourism resources in the concept of 'virtual economy' process, the establishment of a set of 'creative culture' brand." Qingyang District, Bureau of Tourism, Culture, Radio Liu Yongmei told the author, creative and cultural tourism resources is to enhance the most direct and effective way, will be the human spirit and the cultural atmosphere of Qingyang the most significant brand logo. The future, around the West Village, Emei Film Studio and other cultural and creative industry projects, Qingyang District, will focus on cultural and creative support to build industrial park complex, the rich take advantage of Qingyang District Fair tourism resources, the fusion of ancient and modern organic, organic combination of static and dynamic to break through the limitations of the form, and promote cultural and creative small and medium enterprises cluster development.

According to reports, West Village project planning with 3-5 years of building a space, including art, art design studio, and related industries life, office space, etc., gathered a comprehensive arts and cultural district, the overall floor area of about 10 million square meters, with a total investment of 8-10 billion. The future, there will be original set design, production, trading in one form a complete industrial chain of the art market through advanced e-commerce platform linked with the foreign exchange market works of art, innovative products to Chengdu to participate in international competition. In the park in the cultural and creative industries not only to the person or studio design work itself and related information received through e-commerce platform for users to review the world, but also directly in line to see foreign "party" information, participation in global culture creative industries bidding.

Qingjiang Road in Chengdu Emei Film Studio 360 was founded in 1958, has produced various types of movies, TV shows remnants of a total of 400 (set), 80 times by the various awards at home and abroad. By construction, Qingyang District, "Tianfu Sands Fair Business District," the opportunity to transform the new idea of Mindanao Film Factory will be lead through the planning, resource effects zoom, focus the resources of the high-end replacement industry, the introduction of market instruments and cultural landscape of the region build. Emei Film Studio initially plans to use the fifties and sixties of last century the characteristics of buildings, to create series of bar cluster; use of the studio and other original buildings, including the 20-30 months to build the theme Film Office, more than 6000 seats near the largest in western cinema.

d

West lead dancer leading projects to build an international business gathering Tourism Fair

I learned from the Bureau of Qingyang District, 2009 Table of cultural tourism industry was shown: the region in 2009 the total industrial added value of cultural tourism to achieve 3.74 billion yuan, accounting for 9.5% of gdp share, price increase of 17.6%. Conceivable that high-end services will be the next industrial layout and the main direction of industrial restructuring, Tianfu Sands Fair business district will become an important carrier to enhance urban functions and improving the livelihood of a powerful thrust. We will improve the basic supporting conditions to create high-end services, construction, industry, functional area and other measures to optimize the industrial layout of Qingyang contribute to economic development for the Qingyang strong support and lasting power.

Currently, according to Tuo Jinsha ruins and other cultural resources of thousands of Ruijin Sha, Yan and spring and other major industrial projects as the support, First Ring Road, Qingyang District, Circle in the region between three high-end business, services, museums and cultural tourism and other industries agglomeration effect has begun to emerge.

e

Qingyang Gong Huanhuaxi twenty miles to the landscape constantly

Han Tang culture, poetry, culture, Shu Brocade culture, Taoism, Chinese culture ... ... of the profound culture is often the most deeply moving, is also the most malleable resources. The future, Qintai Road (Qingyang Gong) - Fairview Workshop - Huanhuaxi Park (Du Fu) function Area cultural tourism to the core content of these cultures will be combined with chip area parks clouds, rivers, the advantages of staggered, to build sightseeing, experiences, accommodation, shopping, dining, entertainment and cultural tourism as one functional area.

It is reported that the region will focus on creating three "Aspect": First, Qintai Road area on the basis of urban renewal, integration Qintai Road, Qingyang Gong, culture, parks and other cultural tourism resources, and strive to build a theme park, Travel (business) hotel, leisure and entertainment features Street, tourism commodity trading characteristics Street, in medicine and health and fitness and recreation features traditional street food and drink Street. Second, relying on Huanhuaxi along, thoroughly River, Jinjiang (Procyon) the majority of waterfront area, focused on creating the landscape star hotel features a bar group, the introduction of a number of branded restaurants, entertainment, business clubs, the formation of high-end entertainment and leisure and tourism accommodation Characteristics of neighborhoods. Third, the core of Du Fu's Thatched Cottage, construction, Shu Embroidery Silk Brocade street culture to create Tsing Hua Road restaurant features antique street will be upgraded to send Xianqiao antique market, focusing on the development of arts and crafts reflect the Ba culture and tourism, trade and leisure goods, entertainment, food and beverage and other industries, guide the formation of "Du Fu Thatched Cottage - Provincial Museum - Huanhuaxi Park - Fairview factory" as the main, to poetry culture, Shu Brocade culture, folk cultural experience featuring "three of a garden museum" Cultural Tourism Area.

Mining history and culture highlights the core competitiveness of Fair Business Travel

It is, at present, especially in major cities across the country, a great culture to rise to the strategic city of soft power, have led to culture, economic and cultural double-cross, to seize the commanding heights of economy and culture, constantly seeking new cultural contacts, the development of new platforms .

In this context, Qingyang District will fully exploit the history, culture, museums and cultural highlights the core competitive power business in this area and the country striving to become a leader in the western, based on Cottage Area, Huanhuaxi Park, Qingyang Gong, Cultural Park, Baihua Tan parks and rivers, build Chengdu's largest area of Central Park and the folk culture, full of culture, the soul of Qingyang; relying on provincial art and science museums, the development of art galleries, art studios and curatorial training and other modern art industry chain, to form the world's cultural and artistic exchanges window, create a window of Qingyang charm; in the ancient Shu Sands, diagnostic river in key areas such as customs and cultural development of the back-end entertainment, games and licensed products, production and sales of souvenirs and other industries, reproduce Shu prehistoric landscape, the ancient form connected Sands Shu Cultural Corridor, showing Qingyang historical roots; to introduce a set of international management standards and service standards, with the tourism industry, development of related industries, to achieve regional economic, industry, big improvement.

Concentrate superior resources to build multi-channel commerce industry Heights Fair

Today's Qingyang District has become the Chengdu tourism and modern service industry development in key areas, but also the city's tourism and modern service industry accounted for the largest overall national economy, the most dynamic and potential of the regions. Future, in the "Tianfu Sands Fair Business Zone" will focus on the development of museums and cultural tourism, Art Expo, design creativity, performance, performing arts, food and leisure, digital content, such as seven non-left folk culture, industry and commerce, industry, business and other museums and cultural tourism support . On this basis, the formation of agglomeration, and workshops focused on cultivating Fairview, West Village Creative Industry Park, tourism, folk crafts fair, Mindanao Film Television and cultural experience park, and several key industrial projects, concentration of superior resources, to create multi-channel commerce industry Heights Fair.

"Put the scale of the hardware and software on the level of the effectiveness of the project." Future, Qingyang District, the project will further improve combing, cultural management and project guidance, and to a clear positioning, quality service, regulate the management of historical and cultural tourism to build downtown good atmosphere style, focusing on the development of museums and cultural tourism projects and business exhibition project, make persistent efforts to adhere to as one, so that the "Tianfu Sands Fair Business District," become the Chengdu Cultural Tourism new economic growth point, and Longmen, the two major eco-tourism Longquan Mountain band together, work together to build an international tourist destination city of Chengdu forward to the "iron triangle." Source: Chengdu Daily

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