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Sichuan Tourism Strategy



Dayi tourism industry jump "Dragon"

Published: October 17, 2010

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In the past National Day Golden Week, the Dayi County poised for another tour highlight: the scenic tourist areas (spots) a total of 247300 tourists trips, tourism achieved consolidated revenue 45870400 yuan, respectively, year on year increase of 7%, 19 %.
September 10 in Chengdu, China opened the second session of the Culture and Tourism Festival a highlight of the forest. In addition to the traditional "cross-country car rainforest" and other activities, the Forest Mushroom Food Festival, golden temptation - Xiling Snow Mountain autumn leaves festival, Baden-Baden Holiday Season three main activities, style and painting bonsai exhibition and other family support activities Tourism Festival is to add dash of color.
National Day Golden Week presented by tourism consumption and heat for a new look after the earthquake of Dayi tourism industry marked a new starting point.
Post-disaster reconstruction, Dayi County established the "international tourist destination, the modern town demonstration area of pastoral" development goals, adjust the industrial structure, industry, tourism as a new point, eco-tourism in the Longmen Shan District, a comprehensive functional round development of competition in the stand on the forefront.
Reconstruction of the tourism industry went straight to high-end modern service industry as a breakthrough
"5.12" Wenchuan earthquake hit Dayi. Previous Dayi, modern agriculture, the horizon, the better the initial investment, large-scale industrial transfer is expected, the traditional industrial-type industrial structure supporting the basic shape. Earthquake disturbed the original pace of development.
Ashes after the earthquake, is step by step according to the traditional industrial development model to develop, or re-planning of industry focus and direction? From reconstruction to reconstruction, Dayi County, with a higher standard of decision-makers to interpret the economic renewal requirements: the modern service industry as a starting point, a direct cut into the fast lane.
This choice is more unashamedly. Tourism is the advantage of disaster recovery and reconstruction of our province industry and leading industry, and tourism resources, all neighboring districts and counties of Chengdu Dayi have do not have the natural advantage, up to 54% of forest cover; a wide variety of tourism resources, characteristics clear-cut, known as "mountain scenery of the town" reputation. Had praised the industry: Dayi Xuefeng, dangerous mountains, waterfalls, natural flow, woodlands, lakes, hot springs, ancient temples, caves, estates, museums and cultural, etc., readily available in the country is still rare.
Chengdu after the earthquake, the introduction of the comprehensive functions of eco-tourism area Longmenshan family planning, Dayi best known as the ecological conditions, deep hinterland of the longest and most diverse resource types, the advantage is most prominent district.
To post-disaster reconstruction as an opportunity to Longmenshan comprehensive functions of eco-tourism area planning for the help, Dayi County, the "Travel Xingxian" as the number one project, began to aggressively adjust the industrial structure to high-end tourism as a breakthrough point straight to the modern service industry, efforts to create "an international tourist destination", promote the regional economic speed.
Scientific planning of a corridor with three from the flagship tourism
In accordance with the urban and rural areas, four in one of the development strategy of scientific development, Dayi in determining the construction of "an international tourist destination" location of this development, but also to clarify the development thought: bigger and stronger "three mountains and one of two Town Spring" give the county, will create a domestic and foreign tourists Dayi "preferred tourist destination."
Three hills, the national key scenic spots Xiling Snow Mountain , birthplace of Taoism He Mingshan, the first leg of Theravada Buddhism fog Zhongshan. A spring that China Huashuiwan spa resort town. Two town, that town Ani, the new market town. About 80 kilometers by Ani - Xiling Snow Mountain history and culture and natural heritage corridor connects several of the major tourist node is the organic series, with support from the "South China Snow Hot Spring Resort", "the birthplace of Chinese Taoism," " Chinese museum town "three tourist flagship.
Clear direction, but difficult. On the one hand, with the epicenter in Wenchuan West Zhen border tourism powerhouse suffered heavy losses in the earthquake, tourist attractions, one of the Dayi County Xiling Snow Mountain had to suspend operations, large-scale renovation. On the other hand, after years of conservation and development, Xiling Snow Mountain Scenic Area, Liu Manor Museum, He Mingshan, Huashuiwan around hot springs in Chengdu, although there is a certain reputation, but in the packaging of marketing, branding and other aspects of integration not high, facing the "village fire, household smoke" is difficult "Xinghuoliaoyuan" dilemma.
Starting from the scientific planning, Dayi Chong Fenghao sounded. "Ani - Xiling Snow Mountain Historical and Cultural and Natural Heritage Corridor, "the rapid introduction of the overall planning, market-oriented operation of the tourism industry project has attracted Chengdu Culture Travel Group, China Railway Bureau, the Enwei Group and other professional investors, not only the successful introduction of a large number of reconstruction funds, but also bring new business model and the ideas industry, tourism industry, a new look.
Focus on promoting the development of leading enterprises into force
If the test is to determine the re-direction of Dayi County, vigor and courage of decision-making level, then refine the reconstruction initiatives, the test is the decision-making intelligence. Dayi to produce such a questionnaire -
The addition of leading enterprises, and strengthen the development of the tourism industry Dayi power, focus on every level to promote industry. Ani town museum construction projects have been completed to create three entry nodes, the new Museum of 15, signed a five-star hotel investment agreement, completed in 2014; China Huashuiwan five-star hotel and resort town of Hot Springs water project will be completed subject The overall projected completion in 2013; Xiling Snow Mountain Sports International Mountain resort project as a whole is expected to be completed by 2012; new market town - Sichuan Tianfu Ancient Water Towns Water Project to create style tourist area, now has been basically formed.
Zhen Wan Wah to the West of the 130 community residents, the redevelopment is not just a home, it is a future industry. This orientation is a "farm tourism communities," residential area farmers focus on farm gregarious family groups according to the pattern design, equipped with such as parking, water, electric power supply, Sewer and other infrastructure, making Xiling Snow Mountain Scenic Spot around the an important distribution center for tourist reception ... ...
In Huashuiwan town, the first co-listed tourism industry, while offering community residents to guide the family hotels, restaurants, tourism hospitality training to carry out; side of the introduction of Chengdu, travel agencies, businesses, community tourism resources for the affected people to find new business channels ... ...
Dayi recovery of the tourism industry at an alarming rate: in 2009 the county received 4.87 million foreign tourists trips, tourism and comprehensive income 820 million yuan; first half of 2010, the county added value of tertiary industry 1.54 billion yuan, the county economy Growth rate of 34.8%, of which domestic tourism income of 470 million yuan, tourism earned $ 3217000, an increase of 8.0%, respectively, and 41.0%.
Source: Sichuan Daily
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