Reporter from the Hainan Provincial Tourism Committee was informed that, in order to improve the Hainan Tourism Products to better establish the Hainan tourism brand image, the Hainan launch top ten tourist routes, and selected the top ten tourism brand promotion activities.
The evaluation activities in line with "media advocacy, public voting, experts Shen Ping, objective and impartial, authoritative and reliable" principle, to launch the industry, promote the whole society named Top Ten Top Ten travel routes and tourism brand to select a group of Hainan Province, excellent tourism enterprises, "Legion", special tourism product "system", and held at the end of "2010 China International Tourism Fair" appeared, to bring new domestic and foreign tourists traveling salesman and Hainan tourism image.
National Development and Reform Commission approved in June this year, the " Hainan Island Construction International Tourism Development Plan "clearly demands of Hainan to gradually form a coastal holiday-oriented integration of tourism and holiday tourism development, supplemented by special travel tourism product mix. According to market demand, in promoting tourism area, tourist resort and features of construction, focus on cultivating the top ten tourist product, launched six boutique tourist routes, building, and Hainan's natural environment and tourism resources that match the tourism brand image, and gradually form Hainan Tourism's core competitiveness. Source: China Travel Network
