Sichuan Travel Network have access to major markets, boosting tourism in the province to achieve digital -
Recently, the first domestic tourism service provider Information Arts en consultation, issued a "trend in online travel market research report." Report predicts that by 2010 the country online travel search market will reach 1.7 billion, will reach 12.1 million users.
While Sichuan's online travel market is crowded usher in September: the largest Chinese online travel site - where the network chose to Sichuan as the first stop into the Southwest; tours travel booking service provider way cattle network will be Southwest's first branch office in Chengdu; Prior to this, Ctrip, eLong and other domestic online travel industry "leader" has long camp in Sichuan. The industry believes that Sichuan has been entered into the online travel times.
【Background】
Sichuan market competition for online travel operators
In recent years, became self-Zijia Sichuan tourism market "force." In response to this change, the province in the tourist information online "self-thousand lines traveling by car" will be the province's tourist attractions, towns, Channel series into line products, the majority of users and the preferences of those who travel in hot pursuit, the average hits per month are more than 300 million times. "This is the development of online travel provides a good condition." Where, vice president of network affairs, said Dai. Web ceo in the way cattle are also developing Dunde southwestern Sichuan Province and the whole market confidence.
In addition to the existing positive environment, more stress is placed on-line traveling salesman Sichuan tourism market potential. This year, the province began a 3-year "Tourism Enhancement Programme", which is an important measure is to build the Western Highlands tourism information. To achieve this goal, the province will build in the next 3-5 years, network marketing, management, consulting intelligent service destination management system.
First, marketing support application service system, such as domestic tourism destination portals, portals abroad, scenic, hotel marketing and sales management systems; application system as well as tourist services, such as tourist information service system, tourism Harbor, self MICE tourism systems.
【Status】
"Buy Online" absence, restricting development
Xu Yi Dan Chengdu people love traveling, each time she's website in the travel products and prices on the consultation, go to shops to sign a contract, pay the fee. "Used to it, these years always been like this operation." Xu Yi Dan said.
"Sichuan visitors to online travel booking services relatively low degree of acceptance, but also did not develop the habit of online travel spending." Sichuan Normal University, Professor Xie Yuan Lu tourism, told reporters, " Sichuan tourism industry as a whole compared with the national level of information is the development of lags behind. "lag in information technology, a direct result of the online travel booking business late start. Chengdu tourist center of Hong Kong citizens, general manager of China Travel Song Defeng frankly, the year in the travel business, "through the network to complete the booking less than 10%."
After years of vigorously promoting tourism information technology, River of most hotels, travel agencies, scenic spots and so built their own websites. However, the "primary business is not obvious constraints of its online travel business has become the bottleneck of the development." In September at the "Tourism in West diverse environment of innovation," Summit, Beijing Second Foreign Language Institute of Tourism Management Department of a new Li the phrase.
The area, for example, reporters viewed more than 10 scenic spots in Sichuan's site and found that both attractions, product promotion, or the transportation network, Travel and other information, you can easily check, but it is precisely the absence of "Buy Online" The principal business.
】 【Response
Compound perfect big "cake"
Tourists booking, is accelerating the transfer from line to line, showing the rapid rise of the trend, while the province's online travel market how to develop, how to seize the opportunity to seize market share?
"Online tourism, need to cooperate in the competition, through the 'composite perfect' work together to this 'cake' bigger." Vigorous new views and the Dunde coincide.
At present, the simple " air + hotel "can not meet the travel requirements of tourists. Tourism product and service quality are not only online travel site a new growth point, it is fundamental to victory. Ctrip Lu Yang said, according to visitors of the need to develop new products and optimize existing products, the key to the development of online travel.
Online travel marketing its own brand is also very important. "Today, no longer sell themselves in the era." Dai G said, "We want to introduce yourself, so that the information and products needed one knows."
In addition, the characteristics of tourism development is an important way online. Xie Yuan Lu believes that tourism in Sichuan to speed up the development of online business, you have to based in Sichuan, Sichuan done enough features, and the formation of large domestic travel site differentiation. Xie Yuan Lu believes that because tourism market segmentation is not only products, but also geographically, as long as identify the location, focus on the development characteristics of the business, "the future of Sichuan, the online travel market, worth the wait."
Tips
Visitors how to "on line"
Visitors on-line business to join online travel booking process, and the online shopping process much the same, generally have the following steps:
Step One: Browse. All kinds of information on the network to compare the final delineation of choice.
The second step: contact. Customer Service Hotline by the selected Web site or online customer service, contact the staff to communicate with the website to learn more about the price of the products you need and so on.
The third step: signing the reservation contract. Read the website before booking instructions and all the provisions of the contract, there must be a clear written contract and do not stay in the verbal commitment. In general, the current site has the following three ways: First, by way of fax and website for travel contract; the second is the designated location, the site-site service, sign tourism agreement; Third, fill in online orders.
Step four: pay, contract into effect.
Generally through the transfer, online banking and payment online payment and other treasure. Travel Network Company received payment will be by telephone, SMS or email to inform you that the contract into effect. Source: Sichuan Daily
