Chinese New Year shopping big temple in Chengdu, Xi Shen Fang Chinese New Year has become a habit of Chengdu. Recovery held in Chengdu in the past 10 years with a large temple not only to explore in depth the core of culture, the tourism industry, careful planning, rapid growth of the shoulder to shoulder in Beijing, Shanghai, Nanjing famous temple of traditional cultural tourism brand, has also become hugely popular in Chengdu City New cards, more and more people, visitors to the Spring Festival shopping Chengdu Great Temple as the first choice!
Relying on the rapid cultural core par "old"
In 2003, Chengdu Culture Bureau in accordance with the "government guidance, enterprise investment and market operation," the way to enterprises and institutions as investors, restore the interrupted 45 years with a local brand of "Chengdu Great Temple" and the folk culture as the main content, bigger temple brand. Chengdu, Chengdu, as a big temple of brands, but also went to Taiwan , Hong Kong, Macau, Guangzhou, Beijing and other places held in Chengdu city and effectively enhance the influence of culture.
Beginning in 2004, moved to Temple in Chengdu at a large temple, relying on three cultural background, Chengdu Great Temple started from a simple folk culture festival theme for further development into a distinctive culture of the temple, which makes the whole country at once, Chengdu Great Temple many city folk festival stand out. In particular through the organization of this year's temple, Chengdu and Beijing has become a big temple to temple altar, Shanghai City God Temple Temple, Confucius Temple in Nanjing famous temple temple par brand. It is worth mentioning that the first three are a long history and strong folk flavor of "old", rather than to the 10-year-old temple in Chengdu is a major virtue of what, in such a short time, well-known at home and abroad it? "Of course, the power of culture!" City Cultural Affairs Bureau Zhu Shuxi emotion: "It is firmly grasp the culture of research and excavation in the three countries, and gradually formed a large temple in Chengdu personalized symbols, highlights the attractiveness of different, only in such a short period of time create brand. "
To explore the tourism value into a virtuous cycle
Many domestic and overseas tourists visit the great temple in Chengdu, the Sichuan Culture can not help but lament the rich culture of the three deep on the left Chengdu very good impression. And in 2007 China Central Television broadcast the activities of Chengdu, a large temple, highly commented: "less than Temple, do not look at big festivals, like never been to Chengdu."
Chengdu Great Temple comes to the success of Temple Museum, Xie Hui made that these results the final analysis to fully understand and explore the culture in the tourism value. Just when you resume holding temple fairs, folk activities are almost always run through the temple, Chengdu Great Temple and the temple in many parts of the country, as are folk flagship brand, a wide variety of folk art, folk skills have become the main temple Aspect. "But soon we discovered the problem, it is an imitator after another, you do folk, I can do, he can do, other domestic cities and even the Spring Festival period, while there are seven or eight units competing to open the temple folk festival situation, the consequences of homogeneous competition will lead to thousands of side temples, visitors and tourists soon tired of this form. "Xie Hui said, and later in the planning of a large temple, the flagship brand into three cultural consensus, not to pander to Folk, from the widely spread "pepper noodles" to the breakthrough concentration of forces, each with three main activities are state-origin, so that a large temple to rid itself of Chengdu, low level of competition, to enter a virtuous circle. Last year, Chinese New Year , temple tourism and related industries are linked more closely, "Chengdu Great Temple," the first time travel "Chengdu Tour" schedule. In the Travel Jiuzhaigou , Emei , Leshan, Chengdu, in the six-day private tour of the trip, the reporter saw a trip: Tour Jinli Ancient Street Spring Festival temple fair, feel Chengdu Chinese New Year atmosphere.
"Good ideas are the magic temple ask a guest to stay." Xie Hui said, Chengdu Great Temple has a different theme every year, that is, with good ideas, new elements to attract visitors to participate and make the "temple cake." "Chengdu Great Temple" should be concentrated in Sichuan and cultural landscape, both non-material cultural heritage of the province's Showcase, is an extension of the three cultural chain, highlighting the personality of Chengdu, Sichuan flavor. It is reported that a large temple in Chengdu in 2011 have begun to enter the early stages of preparation. Temple side said that a large temple in Chengdu next year, in addition to continuing the tradition and culture to explore in depth, but also further and fashion, combined with creative elements to attract the Chinese New Year around the world to Chengdu to tourists, especially young people, to feel the traditional culture contemporary charm! Source: Chengdu Daily
