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Sichuan Tourism Strategy

成都名小吃among the "non-left" - watch the culture on the tip of the tongue

Published: November 5, 2010

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November 3 at noon, the total Chunxi Road Long Chao Shou-store voices, cashier front in a long queue. The kitchen, the fourth generation descendant of Long Chao Shou LIU Chao, Zhang busy cutting set down on the tension. "Long Chao Shou has three key processes, leather, made soup, filling system, salt, pepper, MSG and other spices according to quantify the proportion of delivery ... ..." Even the store manager, reception room, making for Long Chao Shou points, very familiar.

Today's Long Chao Shou, not only to meet the customer's taste, its traditional production techniques and cultural content has also been recognized by society. Recently, the third batch of intangible cultural heritage in Chengdu is out, Long Chao Shou Chen Mapo Tofu, Lai glutinous rice balls, rat hole salt brine, brine salted dish supper City, Zhong dumplings, Fuqifeipian, Zou silver carp, etc. 8成都名小吃, uniform access to the Chengdu "non-heritage" list.

More than 10 "old" out of the market

"The importance of protecting the hard-won heritage 成都名小吃 ah." Catering company in Chengdu, chairman and general manager of Xiaochong Yang remark implies that the traditional snack was deep winter memory.

April 2006, issued by the Ministry of Commerce to implement "the revitalization of old works," the notice, re-examine the country "old" companies. Statistics show that the country was originally identified in 1994, more than 1600 "old", only 10% of the business is good. The re-evaluation, Sichuan again named among the "old" food and beverage outlets from the 30 reduced to nine. To 2007, Chengdu, up more than 10 "old" quietly fade out of the market.

Shop old, low remuneration, poor staff service, and many business premises in prime locations in the rapid decline in urban construction ... ... Speaking of those years, Xiao Chongyang inevitable heavy tone, "Our village of Guangdong, Hong moved from west to Royal Street, now Dongcheng Gen streets, despite careful management, but the source has been difficult to recover as ever. "The fact is that the" old "snack products, the loss of the flow of waves of golden port, reassert their skills, the difficulty is relatively large.

From the "old" to "non-left"

Chain, industrialization, is the "old" to find the stick and the development of the Road. Currently, the eight "old" snack in Chengdu has more than 50 outlets, while more than 80 stores throughout the country in Beijing, Chongqing, Taiyuan, Shijiazhuang and other places, or even opened in Japan, Chen Mapo Tofu.

"Chain on the premise that the adoption of uniform standards for industrial production enterprises, to ensure that each branch the same taste. However, the production of snack or a special traditional craft, we still insist on working hours of the hand by hand." While is a veteran gourmet Xiaochong Yang is clear snack to develop, the core of cultural heritage, art protection.

Earlier this year, an internal exchange of information caught his attention: in 2009 China's "non-left" traditional art exhibition, Beijing Quan Ju De Roast Duck hanging furnace 13 skills such as cooking skills collective appearance of enormous. These "old", already among the provincial and even national "non-heritage" list. To "the inscription" for the transmission of Chengdu snacks and protection techniques, this planted the seeds.

This year in May, got the "non-legacy" reporting standards, Xiao Chongyang the hearts of a joy, "a long history and distinctive industries, generations, living state of existence, a cultural representation of ... ... 'non heritage' evaluation criteria and the 'old Chinese' has many similarities ah! "company soon organized a special team, please" non-left "expert on-site guidance, editing and production reporting" non-legacy "materials needed. Submitted by the company's eight 成都名小吃, eventually passed the experts.

Caution is food culture

"This year in February, UNESCO awarded the Chengdu 'gourmet' title, reporting directly to the 成都名小吃 'non heritage' wings!" Chengdu Intangible Cultural Heritage Protection Center Pengyun Si said. "Old" by the Commerce Department for validation, focusing on its brand value and economic content, "and Chengdu snacks selected 'non heritage' project is the full name 'traditional production techniques' more emphasis on traditional techniques of conservation and heritage."

"Snack to meet people not only delicious food, it also contains a rich tradition of production of dna, exquisite art, popular formulas, are related to the cultural aesthetics. Protection 成都名小吃, is to protect our ancestors thousands of years in Shu to produce, accumulated to create the culture of life. "Province of the Intangible Cultural Heritage Protection Office of the Deputy Director Guo Guiling more emphasis on the food culture of careful care, she would" not left "in the title can inhibit some quick success in business behavior.
Source: Sichuan Daily

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