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Sichuan Tourism Strategy



China's hotel industry, "second and third tier cities, mid-range" of strong trends

Published: December 15, 2010

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Xinhua Beijing on Dec. 15 (Xinhuanet Qian Chunxian) with medium and small cities in central and western regions and the rise of China's economic territory, China's hotel industry to the second and third tier cities and mid-range trend of gradual development and strengthening of uncertainty.

Asia brands Eaton Hotel Hong Kong, Group Vice President Deng Yuhan exclusive interview recently said that with China's rapid economic development, more and more small and medium domestic staff travel, marketing, purchasing, they and the company, institution, group unit as civil servants and personal travel, about 80% will stay at the hotels. Statistics show that domestic tourism in recent years more and more teams also choose to move hotels. So the market for economy hotels in great demand. "China is expected in 2020 to replace the U.S. as the world's most popular tourist country, the number of tourists up to 100 million a year, 3 million people. Domestic tourism market was the decisive factor."

At present, the opening on the near Hainan Eaton Green Bridge "Chinese" than-expected performance in the hotel, average hotel occupancy rate remained at 60% -80%. However, the potential of the Midwest's largest inland city. "Eaton is a core brand in Asia. The future we will focus on China, India and Thailand, and the market, 5-year development of about 10 hotels. In China, our focus will be on the second and third tier cities." Deng Yuhan said. Source: Xinhua

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