In order to ensure "the province's total tourism income by 2012 and strive to reach 250 billion yuan more" objective, the province and further promote the use of the advanced experience of co-ordinating travel routes to guide the development of regional tourism. Recently, a new preparation of the "tourist route co-ordination," a book has been officially published.
The path of a standard to promote the construction of tourist routes
【Click】 into Le Tour is the province of a quality tourist routes, ranging from Chengdu, Meishan and Leshan, Yaan and other important tourist areas. "5.12" Wenchuan earthquake, the province put into the music tours as a post-disaster reconstruction and the markets to boost the tourism industry a model line, and unified tourism signage is a breakthrough. Into the music in online travel, has set up a total of 3 categories of tourist signage 361. Tour guides a class card, b class tourist areas (spots) from the direction signs, c class tourist areas (spots) direction signs.
Into the music line to complete the construction signage, the " Sichuan Tourism signage set standards "(Trial) are formally introduced, together with the previous" tourist attractions construction norms "," tour towns norms "and" tourism road construction and management practices " and standardization to promote tourism in our province has become an important starting point line overall.
Further reading】 【standardization of building tourist routes, you need to give full play to the leading role of the government to strengthen the tourist attractions, towns, roads and other local standards implementation, coordination, collaboration with various departments involved in promoting the line construction brigades.
The province will establish a sound mechanism for tourism promotion standardization to further improve the standardization of the whole society awareness of tourism. Moreover, tourism will also establish standards for supervision assessment mechanism. Relying on city and county organizations at all levels of tourism quality supervision and management, tourist routes around the implementation of co-ordination, strengthening the effectiveness of the implementation of tourism standards of supervision and management, to establish scientific and reasonable incentive mechanism for standardization of tourism in order to guide along the better implementation of tourism enterprises implementation of the tourism standards to guide the tourism market of consumer choice.
Second, the path integration of core resources to build regional advantage
【Click】 early 2010, connecting the ancient city of JIANMENGUAN area and Zhao Hua Zhao highway opened to traffic the sword. As a result, two scenic drive reduced by nearly 1 hour to less than 30 minutes, the sword Zhao line also completed a perfect chain of beads into a "turn."
Zhaohua JIANMENGUAN and Guangyuan city was two core tourism resources, integrated development between the two drums Shiroyama, Seven Mile Gap, large North Inn, Jianmen towns, large North Township, Zhao Hua Town and other tourist areas (spots ), travel town, and the connection road between the two co-ordinating set catering, accommodation, performance venues, car parks, tourism toilets, gas stations, shopping, emergency facilities, tourist information, logo signs, repair and add water point, point of care, auto camps and other facilities, to achieve regional integration and focus on tourism advantages.
Further reading】 【face of an increasingly competitive tourism market, strengthen the tourism product brand and core competence is to win more tourist market, enlarge and strengthen the fundamental premise of the tourism industry. "An important starting point is to promote the core tourism resources development, the formation of regional advantage." Provincial Tourism Bureau, said Zhang Gu, the province will focus on two aspects.
To break the separation of administrative divisions, integrated development of tourist routes along the core tourism resources, co-ordinate set, integrated circuits along the accommodation, catering, entertainment, service stations, medical care, tourism, tourist service facilities such as toilets, to form a complete circuit. Inter-regional co-ordination of information, personnel and other resources to promote regional integration within the tourism elements of the optimization, multiple regions of one or more core resources for the development of the integrated pattern of linkage.
Path of integrated marketing to establish three overall image of tourism
【Click】 March 2009 at the Berlin International Tourism Fair, in the nearly 500 square meters exhibition hall in China, Sichuan tourism exhibition "line co-ordination" has become the focus. "And the remaining provinces show different tourism resources do we stand in the design of the background pattern, the use of line co-ordinated way." Market Development Division Provincial Tourism Administration Director Zhou Lun Bin said. For the European market, the province launched a giant focus on eco-tours, southern Sichuan "Rural China" tour, Kham tour and the World Heritage style tours five quality tourist routes, attracting nearly 10 million public concern in Europe .
Read】 【extension "as a tourist route an important part of co-ordination, publicity and promotion products can not go it alone to push the line a point, but to the joint line in all publicity promotional resources pushing the entire line." Institute of Tourism and Planning Institute Long Fei Qi said.
On the one hand, with the associated platform and power, will be tourism promotion initiative to integrate into the overall economic and social development. On the other hand, resources for publicity and promotion tourism system integration, integration within the region or tourist routes along the tourism resources, elements and information. At the same time integrate all levels of government departments and funding for tourism promotion and marketing businesses, unified marketing strategy, to take concerted action to promote the limited marketing dollars for maximum effect.
Four path management and service levels to enhance personnel training
【Click】 July of this year, rural tourism in Sichuan sent to teach practical skills training in Dujiangyan City, Hongkou Township, classes, and thus opened the province's "new five tourism action" disaster tourism training in action big screen.
To strengthen the training of relevance, effectiveness and innovation, tourism industry experts from the province and tourism institutions composed of teachers, lecturers, in the second half for the six worst-hit city (state) to carry out a series of training more than 20 period, direct training of 4000 people. In addition to training employees in rural tourism, but also held the worst-hit city (state), district (county) Tourism Bureau training courses, the backbone of teacher training, leading cadre training class township.
Further reading】 【different types of travel routes of travel related companies, employees at different levels of tourism, the province will carry out targeted tourism education and training. Through continuing education programs, seminars, study tours, exchange attachment means to improve the tourism policies and regulations, industry management, marketing and other aspects of professional competence and administrative capacity.
First-line employees, the characteristics of the preparation of training materials under the line, through the certificates sent to teach home, focus on training, colleges, enterprises, etc., to develop tourism awareness, improve tourism services expertise. Source: Sichuan Daily
